A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)
SaaStr
APRIL 30, 2022
Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & They love consuming SaaS products not because of the billing model, but because of the delivery model. The last kind of constituent here is investors and business owners. SaaS businesses have churn.
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