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SaaS Growth Levers: The Entrepreneur’s Guide to SaaS Success

SmartKarrot

While qualitative side includes optimizing the online performance as well driving more efficient marketing and sales operations to lower down customer acquisition cost. Increasing the size of customer base. For any company to grow, it has to acquire more customers by reaching the right product/market fit.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Low touch you’re gonna talk a lot about what we call customer success teams. Customer success teams are basically about building at scale this self-serve engine.

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14 SAAS Experts Share Their Best Customer Churn-Beating Advice

OPEXEngine

Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Left unchecked, what seems like a relatively low customer churn rate month-on-month can quickly escalate into a crippling annual churn rate that your business can’t sustain.

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How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

I’m looking at it and I’m like, “Who’s got the Wall Street Journal subscription? With existing customers, there are a couple ways of thinking about things that you can do. For us, it’s been, “Migrate things that you have on invoice over to card.” Let’s cancel it.