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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing.

Cloud 226
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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. When should you scale?

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It doesn’t matter if you’ve got the best product in the world.

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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! Use timing as a forcing function. Frame solutions, rather than features alone.

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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

Alex has deep experience building market-leading companies, having been a major player at QuanticMind (where he helped grow ARR by 800%) and Salesforce, where he was part of a team that doubled revenue from $1.5 growth in the company’s annual recurring revenue. billion to $3 billion. During his tenure, he’s helped achieve 4.5x

Scale 181
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SaaStr Podcasts for the Week with Outreach and OverView — December 20, 2019

SaaStr

292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. The discussion was amazing and just flowed so naturally, and so this was also one of my favorites to record of 2019. And this is for two reasons.

Scale 140
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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

Over 500 software companies participated, from pre-revenue to $150M+ ARR publicly traded SaaS companies. Everywhere you look there are dominant SaaS companies with thriving products. How SendGrid Prioritizes Core Product Improvements. See all of our insights here. SaaS is now ubiquitous.