Remove AWS Remove B2B Remove compliance Remove Product Marketing
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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Scale 151
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Product-Led Growth (PLG) For Startups

Mucker Capital

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. You need to address the compliance problem or the security problem.

Startup 52
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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

” “I hated Katie at that company meeting, it was awful.” We are a Boston B2B marketing software company, we are super excited and passionate about this, but we cannot outspend Facebook or Google. Companies that have great, happy, productive employees do better by every single return.