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What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now.
In this episode, we’re going to be talking about how SMB digital brands can win the best talent Joining us for that conversation is someone who knows quite a bit about that. You get to work with a lot of different teams. They’re like, I don’t believe in the company vision because the team is on different pages.
In a year like this, SMB is doing worse, with a lot more churn and startups going out of business. But in other years, SMBs are jumping in the boat, so you get amazing growth long-term with a multi-segment strategy. But in other years, SMBs are jumping in the boat, so you get amazing growth long-term with a multi-segment strategy.
After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. The highs and lows always come, usually involving the people on your team. For Erica, the bad days are when they’re not executing or achieving growth the way they want. Automation and AI could solve for that.
Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. By the end of this guide, youll have a clear understanding of each platforms strengths, weaknesses, and ideal use cases. Rapid SMB adoption with 200K+ customers. Lets dive in!
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. So, in 2002, I went to go and work at Yahoo.
Develop a Full Marketing Strategy 2. A recent example of this is Instacart acquiring Caper AI for $350 million to streamline the online shopping experience. SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. Transferability 2. Sustainability 3.
Let’s say your ICP is a web developer running a startup on the East Coast. This will result in poor open and response rates. Apollo’s full plan comes with an SMB level price tag; as a startup, you probably want the basic plan. Their software actually uses AI to generate hooks you can go through and select which ones to use.
Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Contrast that with companies that might also sell into the SMB segment of the market where the ASPs, the average deal sizes are lower. I think it’s a really staggering stat.
I heard things at Unleash like: “I’ve been using AI to help uncover new leads on my own from people’s out of office replies.”. And: “Our team has been A/B testing a statistically significant sample of subject lines and now we not only know which is the best, but we can tell you why…”. Last week was a little different. What’s Next?
We’ll see more applications of AI in Customer Success, but these will mostly be behind-the-scenes. the stuff that Customer Success teams are really meant to do). the stuff that Customer Success teams are really meant to do). As the chatbot craze subsides, I anticipate behind-the-scenes AI to become a major trend in 2019.
374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. If you think of this from a market size standpoint, there’s often this debate, is that good or bad?
As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I And it makes up for a lot of bad product experiences, right?
We’ll see more applications of AI in Customer Success, but these will mostly be behind-the-scenes. the stuff that Customer Success teams are really meant to do). the stuff that Customer Success teams are really meant to do). As the chatbot craze subsides, I anticipate behind-the-scenes AI to become a major trend in 2019.
Internal Team: Hire your own Sales Development Rep (SDR) team that is 100% dedicated to outbound prospecting. Pros: No one will know your “stuff” better than internal people, it’s the best long-term solution for most companies, and begins your sales Farm Team. You build a team of four Outbound SDRs.
Product-led growth may be a bit of a buzzword, but achieving no-code growth is particularly important for SaaS companies with low ACV, freemium models, and generally those in the SMB sector. Build segments completely code-free as segmentation features aren’t very intuitive and may require additional help from a developer.
Intercom developed one of those typical guidance systems you see when you sign up to a new website. They want to understand the pricing, the team management options, the possible future cost and lots more. You could ask them to book a demo with your sales team and some people prefer that. Well, that's how I think of it.
Its implementation can be time-consuming and challenging for non-technical team members. Product-led growth may be a bit of a buzzword, but achieving no-code growth is particularly important for SaaS companies with low ACV, freemium models, and generally those in the SMB sector. A great alternative to Pendo and WalkMe is Userpilot.
Nick Mehta: Power of the developer, or the API economy, both of you play very much in both those trends. How do you help your team make that link to value? We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function.
Lessons from the Best & Worst Deals (00:05:03) To succeed in today’s rapidly changing business landscape, startups need an ultra-committed binary team, especially two co-founders with an insane level of commitment. The combination of these factors is making it more difficult for startups to succeed.
With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. It helps me and the team be so much more productive. And I always found it, because I’d be in there with my team, an enjoyable market to cold call into.
Before Optimizely, Travis spent 6 years at Salesforce in a number of sales roles including building the first Platform Sales team. What does Travis advise founders when it comes to uniting customer facing teams? * And even just that shift drove a lot of behavior change both with customers and internally with the teams.
It helps me and the team be so much more productive. Uh, it helps me and the team be so much more productive. If anyone else wants to take back control of their inbox and empower their teams to do so as well, Check out superhuman at superhuman. And it’s such bad behavior. The number was pretty terrifying.
235: Andrew Filev is the Founder & CEO @ Wrike, the cloud based collaboration and project management software that scales across teams in any business. As for Andrew, he started his first software development company at the age of 18 and has been running Wrike for the last 13 years alongside advisory roles with both Ditto and Appulate.
I’ve been in software since the ’90s and for over 20 years, nearly that entire time, we’ve been talking about digital transformation, developing strategies, architecting new technologies, and moving beyond digitization to rethinking our businesses, our products, and our services in a way that’s optimized for a digital world.
Before Assist, Liat spent 6 years at Twitter where she first hand saw their hyper-growth, managing a team of 40 across New York and SF and also Liat achieved 102% to quota on average every year. As for Liat, prior to Airtable, she was the Chief Revenue Officer @ Assist. Harry Stebbings: Totally.
Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their sales team became.
Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. Leading a large, remote-first team. It helps me and the team be so much more productive. 55:56 – The power in simplicity.
A brief history of FastSpring, with some fantastically nostalgic photos of the team throughout the years. A Brief History of FastSpring (With Photos) FastSpring was founded in 2005 with only $30,000, by a distributed team of four tech founders who only all got connected through the transitive property, Dan explains. Jump to podcast.
Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 35:30) Optimal team structures for SMB sales organizations. (52:25) 52:25) Why in-person sales environments are crucial for early-career development. (53:46)
At the time, expansion and upsell were handled by the CS team, whose primary focus was retention and customer success, not sales. The fix: moving upsell and expansion to a dedicated sales team. By the time Levelset was acquired by Procore for $500M, they had: A well-defined SMB and mid-market sales motion. The result?
The future of GTM is AI-powered. Join us and thousands of revenue leaders at ZoomInfos GTM25 virtual conference on May 7th to explore how high-performing teams are leveraging Go-to-Market Intelligence and AI to fuel their GTM strategies that help top teams crush their revenue goals. AI is your copilot, not your enemy.
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