Sales Enablement, SaaS and Growth

MAY 20, 2025

Like many people I want to learn more about artificial intelligence (AI). This post is part of a series where I experiment with AI tools, share what I build and learn. My hope is that these posts will create discussion around this transformational technology, its use cases and maybe even help others on their journey of AI discovery.

AI Search 130

AI Search Branding AI Technical Review 130

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. According to him, good design doesn’t need to sacrifice transparency, and imperceptible AI isn’t ethical AI.

AI Search 245

AI Search AI Scale Machine Learning 245

User Pilot

JULY 14, 2024

TL;DR Customer segmentation separates users into smaller groups based on shared characteristics to personalize user experiences and optimize marketing campaigns. Customer segmentation is different from market segmentation since the former focuses on the existing customer base, while the latter considers the entire market.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

User Pilot

AUGUST 14, 2024

By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives. TL;DR Customer segmentation is the act of grouping customers based on shared characteristics, such as purchasing behavior, values, or location.

Strategy 104

Strategy Software Underperforming Technical Team Market Segmentation 104

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. But Dopple’s team took the opposite approach. And he wanted in.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 110

Cloud Scale AWS Machine Learning 110