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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

Many net-new purchases are for data security, compliance, risk management, and AI-powered tools. Many net-new purchases are for data security, compliance, risk management, and AI-powered tools. AI-Powered Tools: AI-related purchases in Q1: Made up 41% of new investments in Q1. So, what’s driving these purchasing trends?

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What is AI marketing? Everything digital marketers need to know

Unbounce

AI is totally reshaping how we work, how we create, how we communicate—and it’s getting more and more accessible each day. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. Some marketers are already using AI to create more customized campaigns.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

Not every slowdown was made equal – infrastructure, cybersecurity and dev tools will be more resilient than application or vertical SaaS. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong.

Scale 212
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. "  Among her favorite recent content examples is a sales multithreading playbook from Lavender that gives you the why, why, and how to without burying the lede.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. "  Among her favorite recent content examples is a sales multithreading playbook from Lavender that gives you the why, why, and how to without burying the lede.

B2B 58
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How Natural Language Processing Affects Digital Marketing

Neil Patel

Natural Language Processing is an area of artificial intelligence (AI) that leans on disciplines like computer science and computational linguistics to enable computers to interpret, comprehend, and manipulate the often arbitrary, ruleless world of human language. NLP vs. AI vs. Machine Learning. NLP is all about changing that.

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PODCAST 97: How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez

Sales Hacker

This week on the Sales Hacker podcast, we speak with Tameka Vasquez , AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. If you missed episode 96, check it out here: PODCAST 96: The 4 Levers of Sales Velocity w/ Pete Crosby. How marketers are changing the public perception of AI. What You’ll Learn.

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