SaaSX

FEBRUARY 28, 2021

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. For example, a 1:1 capital efficiency ratio means you’re earning one dollar for every dollar you invest into company growth. Capital efficiency is the ratio between spend and growth.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . When calculating this metric, it is important to only use contracted recurring revenue and not one-time payments from services or any other one-time payment. . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

OPEXEngine

FEBRUARY 22, 2022

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Unbounce

SEPTEMBER 16, 2021

Aside from the above or below search results on Google search, through the Google Search Network , your ads can appear beside, above, or below search results on Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app. You can use a hierarchy system to leverage the use of your keywords. Image courtesy of Squarespace.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. You may also hear this stage referred to as discovery , vision/mission , or problem/solution fit. and ‘Does my proposed solution solve it effectively?’ Finding channel/market fit. Are we still a startup? Pre-Startup.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. What is the process to do it efficiently?

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

ProfitWell

MARCH 3, 2020

Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere. Patrick has written some great content around freemium strategies and how freemium is an acquisition strategy.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Here’s what Elisa talks about: How to win Talentshare when the system is stacked against you. Who decides this?

Sales Hiring 147

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 147

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

ProfitWell

OCTOBER 16, 2019

These customers believe in you—s igning a longer contract is a strong sign your customers are willing to commit to your product. If they're willing to make such a big monetary commitment, they're likely more invested in using your product to win and less likely to churn out after a short time period. What is a good churn rate?

Churn 55

Churn SaaS Payments Payments Payment Methods 55

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 92

SaaS Payments Metrics Customer Lifetime Value Marketing 92

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & How much is a customer going to bring you over his lifespan using your product? Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. & a few others.

SaaS Payments 244

SaaS Payments Metrics Payment Methods Scale 244

User Pilot

AUGUST 14, 2023

With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors. A/B test landing pages to increase customer acquisition.

Growth Marketing 92

Growth Marketing SaaS Payments Strategy Payment Methods 92

User Pilot

APRIL 18, 2024

In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path?

Payment Methods 91

Payment Methods Marketing SaaS Payments Payments 91

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use.

Sales Hiring 167

Sales Hiring Scale Payments Cloud 167

SmartKarrot

MAY 17, 2022

The startup stage is also called the problem/solution fit stage. Working on the MVP and improving the core features, so you achieve the right product/market fit Hiring the key personnel who understand the mission/vision Getting the payment from customers Collecting the seed money. But resist this temptation.

Startup 10

Startup SaaS Payments Payment Services Sales Hiring 10

SmartKarrot

NOVEMBER 22, 2022

Let us say you have a SaaS (Software As A Service) product that allows companies to send email newsletters easily. You could start by selling this tool to one company, but then you can expand your reach by offering additional products from within your software suite. Role of Customer Success in scaling . They will not!

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

ChurnZero

APRIL 27, 2021

As ChurnZero recently secured a Series B investment bringing our total funding that has been raised to date to $35 million, we thought we’d take a look back and see the role that Customer Success plays at each respective stage of funding for SaaS companies. And we thought, who better to ask than those that chose to invest in us along the way.

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. The key here is to keep the cost of customer acquisition down. The middle ground ($5,000 p.a. – $100,000 p.a.).

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

AUGUST 6, 2019

We have a background doing software and standards for trade, and we thought that there’s a massive opportunity in this space. It is if you took LinkedIn, combined it with the app platform from Salesforce, and looked at the domain, which is supply chains. Third parties are developing apps for our platform.

Payment Solutions 152

Payment Solutions Payments Outsourcing Services SaaS Payments 152

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. We could translate the software into Spanish. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

NOVEMBER 21, 2019

Join this panel of investors from Connect Ventures, Blossom Capital, Dawn Capital, The Family, and Indico Partners as they provide an overview of the current investment landscape, and discuss whether the seed stage is emerging as the new Series A. We are a $50 million fund based in Lisbon, and we invest mainly in seed stage.

New CTO 152

New CTO Sales Hiring B2C CTO Hire 152

SaaStr

JUNE 13, 2019

We invest from the very earliest stages to the latest stages of software and consumer companies and we’re based in California. A lot of these businesses use a common marketing technique in order to grow really quickly, and that marketing technique is free trial. This surprised me. Take a look at that.

Scale 227

Scale SMB Sales Hiring Payment Services 227

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. He can help you from this point forward”. Was it enjoyable?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. Most commonly, startups that employ it sell their products completely via ecommerce, so that they can remain focused on quality of the product and design. Focus: Product and Customer Journey.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Navint

FEBRUARY 20, 2019

Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing. With Salesforce CPQ & Billing, for example, Salesforce is investing heavily in the back-office space.

Payments 53

Payments Technology Scale Revenue 53

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. Recurring payments.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

User Pilot

JANUARY 15, 2021

This post will help you wrap your head around the main concepts in product analytics, and how to implement them to grow your product! Here are the need-to-know takeaways: What is Product Analytics? It’s the tools and methods you use to understand user behavior within your app. Why is Product Analytics important?

SaaS Payments 67

SaaS Payments Payment Solutions Payments Underperforming Technical Team 67

SaaStr

AUGUST 27, 2019

We invest in enterprise startups throughout the country and you know we live and breathe enterprise tech, by how much we nerd out on sales completely, with all of our enterprise portfolio companies. Originally we started thinking about our sales in terms of logo acquisition, because we’re looking for reference-able customers.

Sales Recruiting 137

Sales Recruiting Sales Hiring Scale Sales 137

Tom Tunguz

OCTOBER 24, 2021

And then from 2004 to 2014, she was at Google and managed lots of different things, including the self-driving cars project, global sales and operations, and the business teams for checkout in Google Apps. When we went in and set goals, it was sometimes related to wanting to move like, “We want to reduce payments costs.”

CTO Coach 129

CTO Coach Sales Hiring Sales Recruiting CTO Hire 129

SaaStr

OCTOBER 24, 2019

Exited to Semantic in 2008 and had a good exit for the early SaaS businesses then set up Notion and we focus on SaaS companies, mainly in Series A in the European market. Jos White : We were fortunate enough to lead a Series A investment into Tradeshift back in 2010, I think. Christian Lanng : Yeah, first off, the you Jos, so, yeah.

Payments 104

Payments Payment Features SaaS Payments Underperforming Technical Team 104

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. They target small business owners and offer their product on a freemium model. Target Market. Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

FastSpring

APRIL 30, 2024

If you’re selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. Will your existing users revolt to the change and switch to a new product? We often see this in the software universe. Jump to video.

Subscription 112

Subscription Payment Features Payments Payment Solutions 112

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Customer Acquisition. Metering / Billing / Payment Process. Sales Process Engagement.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

Sales Enablement, SaaS and Growth

JULY 24, 2018

I’ve been working within the software as a service (SaaS) industry for more than five years now. Well, sometimes investing heavily in the pursuit of growth is the right move for a company, especially in a winner-takes-all market, but at other times, particularly in more mature markets, monetization and profit will likely be the right call.

SaaS Payments 131

SaaS Payments Sales Hiring Payment Services Business 131

SaaStr

MARCH 13, 2020

Harry has also angel invested in the likes of BreathePod and Try.com. Why does Harry believe investing in customer success is far more important than customer acquisition? * Do you have to invest in it from Day 1? What mistakes does Harry see many founders make when it comes to investing in their early brand?

SaaS Payments 218

SaaS Payments Payment Methods Finance Payments 218