Remove Acquisition Remove Investment Remove Marketplace as a Service Remove Payment Features
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Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model.

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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. I’ve helped their business, but they’re asking for help driving more customers.

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How to Crush Your Enemies with Expensify’s CEO: David Barrett (Video)

SaaStr

How do you make your fledgling business seen and heard in a competitive business marketplace? Investors will invest in your business if: You have a strong brand. These professionals had to earn their spot by selling Expensify subscriptions. Nobody wants to refer a service that may not be able to deliver.

Scale 248
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Congratulations you’ve built a product that’s proven itself in the marketplace! I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. billion acquisition more so than GitHub.

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BofA Tech Summit

SaaSHolic

Despite Kovi’s rapid growth, the importance of improving profit margins was recognized, and the company is now investing in technology and efficiency. Eduardo Chedid of PicPay shared how the company evolved into a broader financial ecosystem, shifting focus from user acquisition to net revenue growth.