Incredo

JULY 14, 2019

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” or “ What are the best tips I can get in terms of annual vs monthly subscription models ?”.

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Chaotic Flow

JULY 9, 2013

SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. Every buyer bottleneck removed accelerates customer acquisition.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

User Pilot

JANUARY 9, 2023

Customer retention marketing is any marketing that aims to keep both new and current customers happy. Personalization strategies help improve customer value and boost loyal customers. They’re also more cost-effective than customer acquisition strategies. Save resources on customer acquisition.

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

User Pilot

OCTOBER 19, 2024

As such, you must tailor your strategies to meet your target customers’ specific needs and expectations. What does customer satisfaction look like for SaaS businesses? Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. As a result, satisfying customers is key to any success in SaaS.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Baremetrics

AUGUST 18, 2021

Invoicing is a sales process where a seller issues a commercial document to a buyer requesting payment. This document shows all products and services rendered, the payment owed, and the contact details of both the buyer and the seller. An invoice also represents credit because the seller will only receive cash at a future date.

Payment Features 83

Payment Features SaaS Payments Payment Methods Payments 83

Stax

JUNE 3, 2025

SaaS operates on a subscription model, making it easier to manage cash flow and reduce upfront expenses. Prioritize customer success, not just customer acquisition While getting new users in the door is important, retention is what drives predictable revenue and strong unit economics.

Payment Services 88

Payment Services DevOps as a Service SaaS Payments Payments 88

Chaotic Flow

JUNE 11, 2013

The good news is that SaaS growth can be very smooth and predictable, because of the SaaS recurring revenue subscription model. At any given time, you can calculate the SaaS growth ceiling for your SaaS business with a simple formula: customer acquisition rate divided by percentage churn rate. Alternatively….

Customer Lifetime Value 165

Customer Lifetime Value Scale SaaS Acquisition 165

FastSpring

NOVEMBER 18, 2019

In which case, you essentially have two options: (1) you can get your customers to spend more on each order (increase the Average Order Value), or (2) increase the frequency at which your customers buy from you (increase Customer Lifetime Value). Subscriptions. What is AOV? Speaking of CLTV ….

Customer Lifetime Value 78

Customer Lifetime Value Merchant Services Revenue Social Media 78

User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. To measure the LTV:CAC ratio, divide the lifetime value by the customer acquisition cost.

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

Incredo

OCTOBER 8, 2019

Just look at customer acquisition vs retention statistics. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. ncreases your customer lifetime value 3. The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

USIO

JANUARY 15, 2024

Subscription Models: Usio will provide general insights into why subscription-based payment processing is often considered advantageous for Software as a Service (SaaS) businesses. Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Of course, it’s not a walk in the park.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

How To Buy Saas

DECEMBER 20, 2024

Keeping track of the accounting for SaaS businesses can be challenging because of the subscription model that they operate on, and that is why most companies opt for cloud-based software solutions to smoothen the processes. This is an important process as you need to send invoices to customers on time and also collect revenue effectively.

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

The Angel VC

OCTOBER 5, 2014

Let's assume that your CLTV (customer lifetime value) is $2,700 (assuming an average customer lifetime of three years and a gross margin of 90%) and that you want your CLTV to be 4x your CACs (customer acquisition costs). In that case you can spend $675 to acquire a customer.

Scale 280

Scale Business Customer Lifetime Value Enterprise 280

Incredo

OCTOBER 8, 2019

Just look at customer acquisition vs retention statistics. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. ncreases your customer lifetime value 3. The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

The Angel VC

MARCH 13, 2014

However if you are trying to calculate your customer lifetime value, you should only look at the number of paid conversions. That means that in your first month the retention could be less than 100%, if people cancel their paid subscription within that month.

Customer Lifetime Value 189

Customer Lifetime Value Churn Retention Subscription 189

Subscription Flow

MAY 22, 2024

First impressions are rarely the last impressions, but they can prove to be just that for your company if you do not strategize a high customer lifetime value (LTV) for SaaS businesses. When customers consistently return to make purchases, it is usually a positive indication that your company is doing well.

Customer Lifetime Value 52

Customer Lifetime Value SaaS Payments Payment Services Technical Advisors 52

User Pilot

NOVEMBER 27, 2023

By analyzing revenue growth over specific periods, your company will gain insights into the effectiveness of marketing campaigns, customer retention initiatives , and product enhancements. Improve business valuation Your company’s valuation is tied closely to its revenue performance, especially because you’re a subscription business.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

User Pilot

MARCH 6, 2023

What’s product-led acquisition? TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers. Word-of-mouth (WOM) marketing is said to be the most cost-effective acquisition strategy. What is product-led acquisition?

Scale 98

Scale Acquisition Scaling Customer Lifetime Value 98

ProfitWell

MAY 21, 2020

Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Let's dive into the details of customer acquisition and retention, and see if we can answer that question. What is customer acquisition?

Acquisition 98

Acquisition Retention Advertising Customer Lifetime Value 98

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Even in person it is no longer efficient to write up complex invoices by hand.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

Stax

MARCH 16, 2025

Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue. Happy customers bring referrals, fueling organic growth. A lower churn rate indicates higher customer retention.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

ChurnZero

MAY 23, 2025

But in a subscription economy, the reality is that its far more than that. Customer success, when tied to revenue outcomes, is a strategic growth lever. Even if you’re crushing expansion targets, weak GRR indicates foundational problems – often in onboarding, support, product adoption, or customer alignment.

Customer Success 52

Customer Success Metrics Revenue Scale 52

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV).

Acquisition 91

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 91

FastSpring

MAY 30, 2019

We’ve all heard how effective subscriptions can be for growing companies. Perhaps one of the biggest benefits of implementing a subscription model is that it allows software companies to avoid the unpredictability of one-time sales by guaranteeing a steady stream of revenue. What is Annual Recurring Revenue? 3600/3 = $1200 ARR.

Finance 86

Finance Subscription Payment Features Payments 86

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. If customers want to make a switch to another SaaS competitor, it’s easier to do so, affecting the bottom line.

Scale 117

Scale Payment Services Payments SaaS Payments 117

SaaStr

MARCH 28, 2025

billion in revenue 475,000 customers across all platforms (Bill, Divvy, Invoice to Go) 250,000 customers on the core Bill platform A payment network of 7.1 But for us, six quarters is the target because customers are expected to last longer than four years.” From Zero to $1.4

SMB 130

SMB Payments Payment Services SaaS Payments 130

Subscription Flow

MAY 30, 2024

Did you know the subscription economy is touted to reach $1.5 As a business that provides software as a service, you will not only need to jump on this bandwagon, but more importantly, you will need the right set of subscription management tools to stay on it to keep reaping the profits of this booming industry. trillion by 2025 ?

Merchant Services 97

Merchant Services Payment Solutions Payment Services SaaS Payments 97

ProfitWell

NOVEMBER 13, 2019

The good news is that the most important subscription KPIs are constant across SaaS businesses, whether you’re selling a timekeeping software or an accounting tool. Read on to find out what the top six subscription KPIs are, why you should be tracking them, and how. Why subscription companies need to track KPIs. SaaS Bookings.

Subscription 80

Subscription Payment Features Customer Lifetime Value Benchmarks 80

User Pilot

AUGUST 6, 2024

5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Track and optimize metrics like churn rate , CSAT score , customer lifetime value, active users, and retention rate.

SaaS Payments 103

SaaS Payments Metrics Scale Sales Funnel 103

Blulogix

NOVEMBER 13, 2024

For MSPs and SaaS companies, offering discounts on recurring subscriptions can have a long-term impact on profitability. Margin analysis helps assess whether these discounts lead to increased customer lifetime value or simply erode margins without significant returns.

Customer Lifetime Value 59

Customer Lifetime Value Compensation Subscription Payment Features 59

The Angel VC

NOVEMBER 29, 2013

In order to succeed you need happy customers who do free marketing for you, otherwise customer acquisition will always be an uphill battle. Another way to look at it is your CACs payback time , which tells you how many months of subscription revenue it takes to recoup customer acquisition costs.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

FastSpring

JUNE 28, 2019

When companies look at strategies to scale their business there’s almost always a prevalent focus on customer acquisition. Businesses are always on the lookout for ways to expand their user base, attract new customers, and generate new leads. Customers may choose to opt out of a subscription service.

Churn 100

Churn Payment Services SaaS Payments Payment Features 100

Baremetrics

APRIL 6, 2021

ProfitWell is a cloud-based app that generates real-time financial and subscription metrics for data-driven SaaS enterprises. The recurring revenue growth platform provides users with valuable insights into subscription funnels and one-click analytics for Stripe. But ProfitWell does not benefit all SaaS companies.

SaaS Payments 93

SaaS Payments Payment Services Payments Payment Solutions 93