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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there.

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10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress

SaaStr

No one spends enough time recruiting as it is, after $1m ARR or so. You can do the drip marketing campaigns if you have to. These are all full-time jobs by $1m ARR. Fixing it yourself becomes the biggest time sink and excuse for not hiring there is. That’s not good enough, especially in competitive markets.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $105,761/yr. Average salary: $156,062/yr.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

Here’s an overview of the series: Part 1: How to Categorize Expenses in a SaaS Startup v2.0 Even without any breakdowns, obviously the CEO was fully aware of the company’s increased spending in sales and marketing. Cost of Revenue Let’s start with your Cost of Revenue.

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2020 SaaS C-Suite Evolving to Support Product and Customer Lifecycle Management

OPEXEngine

Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. The Chief People Officer has a seat at the table of executive management and is responsible for talent acquisition, diversity, retention, training and human resource management across the organization. Chief Performance Officer.

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Making the jump from Customer Success to CEO with FranConnect’s Gabby Wong

ChurnZero

Today, division leaders who run market-facing GTM functions account for 36% of CEO appointments. In the session’s Q&A, Gabby further explores shifts in the CEO persona, the importance of professional sponsors, and expanding to serve an entire market. We hire a third-party firm. People knew us in mid-market.