Intercom, Inc.

NOVEMBER 23, 2022

The process of an acquisition is, more often than not, a black box. Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. Patrick: Yeah, totally.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

User Pilot

MAY 8, 2024

We also share 13 strategies to help you cater to various needs. Tips and strategies that can help you satisfy customer needs include: Prioritize essential customer needs using techniques like Kano or MoSCoW. Anticipate future customer needs and work proactively to find solutions. Let’s get to it.

SaaS Payments 97

SaaS Payments Payment Solutions Payment Services Payments 97

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Trials can be tricky. There’s also the cost implication.

SaaS Payments 84

SaaS Payments Payment Methods Strategy Payment Solutions 84

Casey Accidental

DECEMBER 11, 2023

When To Invest in New Products If you want to be proactive in thinking about when you should invest in building new products vs. diagnosing a growth problem and determining new product development requiring years of effort to be the solution, how do you do that? B2B requires suite expansion. Why does B2B require suite expansion?

Payments 113

Payments Scale Payment Solutions Technical Review 113

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Totango

DECEMBER 10, 2019

As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. Let’s explore why customer retention for B2B is so important and how you can make it happen. How to Increase Customer Retention for B2B Companies .

Retention 64

Retention B2B Enterprise Payment Services 64

SaaSOptics

MAY 25, 2022

The SaaS market is no longer split between product-led and sales-led strategies. We know how difficult it is to transition from product-led or sales-led to a hybrid model, not to mention maintaining such a flexible go-to-market strategy. Historically, Chargify has been the leader in billing and subscription management for B2B SaaS.

Payment Services 52

Payment Services SaaS Payments Payments Systems Review 52

Andreessen Horowitz

APRIL 23, 2024

One of the holy grails of SMB software is, how are you going to acquire customers? The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Alex: The other side of the equation on customer acquisition is monetization. What do you think the role of subscriptions are in B2B fintech?

Payments 98

Payments Forecasting Payment Services Payment Solutions 98

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself. Jump to video.

Scale 150

Scale Sales Payment Methods Merchant Services 150

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part II: Five Proven Strategies for Reducing SaaS Churn. Table of Contents.

Benchmarks 141

Benchmarks Churn Payments SaaS Payments 141

User Pilot

DECEMBER 3, 2022

Lifecycle management strategies for every stage in the customer journey. There are five different stages in the customer experience lifecycle – reach, acquisition , conversion , retention , and loyalty. The next stage is acquisition, where customers sign up for a product or service for the first time. Acquisition.

SaaS Payments 96

SaaS Payments Payment Solutions Software Review Payment Services 96

CustomerSuccessBox

MARCH 25, 2021

They’ve moved down your marketing and sales funnel and have finally invested in your software. . Unlike the traditional business model, where once the opportunity is marked closed-won, it’s time to celebrate, but when it comes to SaaS, the acquisition is not the end game. What’s next? Will you let them be on their own?

Retention 52

Retention SaaS Payments B2B Business 52

User Pilot

MAY 9, 2024

The article will teach you how to design an onboarding strategy for your SaaS. Like a customer profile template or an in-app survey template. If users can’t see the product value and don’t know how to use it, there’s no way they can adopt it as a long-term solution. Book the demo to learn more!

SaaS Payments 52

SaaS Payments Payment Services Onboarding Payment Solutions 52

Baremetrics

MAY 13, 2021

You’ll instead focus on creating an extremely robust subscription marketing strategy. If you’re a “freemium” app that works by offering both a free version (with restrictions), it’s great to let users decide that the upgrade is worth it on their own. Table of Contents.

SaaS Payments 66

SaaS Payments Payment Services Strategy Payment Methods 66

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies. Well done, Facet.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

DECEMBER 26, 2019

This session weighs the options to create the right combination for your martech strategy. I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right?

Sales Hiring 149

Sales Hiring Payment Methods Payment Solutions Marketing 149

ProfitWell

JANUARY 2, 2020

Different audiences require different targeting strategies. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). B2B/Enterprise subscription sales. Traditional sales teams live mainly on the acquisition stage in the cycle.

B2C 52

B2C Subscription Payment Features Payments 52

SaaSX

FEBRUARY 28, 2021

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. Ah…you know there can’t be a B2B software article that doesn’t mention churn, right? Payment Terms. Churn Rate.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

Subscription Flow

NOVEMBER 17, 2023

In this blog, keeping these concerns and this specific context in mind, we will go over firstly an understanding of what SaaS customer journey is, see the specifics of B2B SaaS customer journey , before going over a short guide of steps to follow for the perfect Customer journey SaaS. What is SaaS customer journey?

SaaS Payments 52

SaaS Payments SaaS Payments Payment Services 52

SaaStr

AUGUST 6, 2019

We have a background doing software and standards for trade, and we thought that there’s a massive opportunity in this space. It is if you took LinkedIn, combined it with the app platform from Salesforce, and looked at the domain, which is supply chains. Third parties are developing apps for our platform.

Payment Solutions 145

Payment Solutions Payments Outsourcing Services SaaS Payments 145

User Pilot

APRIL 18, 2024

Focus on product-led content that presents your product as a solution to specific user problems and teaches them how to use it. In addition to SEO, other popular lead acquisition methods include: Paid advertising (like Google AdWords). The conversion rates are higher when you ask the user for payment details beforehand.

Payment Methods 91

Payment Methods Marketing SaaS Payments Payments 91

Chart Mogul

MARCH 16, 2018

How do you measure mobile app monetization in the context of subscription revenue? Historically, mobile app monetization has largely been about scaling and optimizing ad revenue from in-app purchases (IAP). Today, publishers have a lot more choice when it comes to picking a monetization strategy. ARPU, ARPPU, ARPDAU.

Payments 49

Payments Mobile Payment Solutions Subscription 49

OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. B2B and B2C SaaS and Subscription Report. About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms. The State of SaaS Sales in a COVID-19 World.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Sales Hacker

JULY 16, 2020

In a recent conversation, Gainsight CEO Nick Mehta told us he’s turning his attention to his partner ecosystem as the market tightens, “ Partnerships have the lowest customer acquisition costs out there,” he said. Customers value the ability to build their own solution stack , and they routinely look to their existing vendors for help.

Scale 96

Scale Payments SaaS Payments Payment Solutions 96

Chart Mogul

JUNE 9, 2023

Despite this, how companies approach growth strategies has fundamentally shifted. Logo acquisition is harder: upselling and retention are crucial. Christoph elaborates on how a long-term, strong economic market with low interest rates led to an influx of capital in the system. Renewal, payment, happy days.

Trends 52

Trends SaaS Payments Payment Solutions 52

OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. They also better understand how to measure the success of freemium and strategies to convert free users into paying customers (hint: product qualified leads are your friend).

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Incredo

NOVEMBER 1, 2019

maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . SaaS Sales Strategy. Do you also ignore these 5 sales strategies like most of the SaaS CEO’s do? 8 Smart tactics for your SaaS customer acquisition strategy. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

ProfitWell

OCTOBER 9, 2019

Every month you need to make sure recurring payments are being processed by your payment gateway and accepted by various merchant accounts. If you miss out on a one-time payment or recurring charge, that’s money you might not get back. What subscription management systems can do for your business. Automate payments.

Payment Services 40

Payment Services Payment Features SaaS Payments Merchant Services 40

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

BrightBack

JANUARY 17, 2022

But in practice, being best-in-class at digital retention is a key challenge for most startups and enterprises, as it requires significant engineering to connect 3 to 5 systems of record (e.g. In an ideal world, it should be easier and more affordable to retain existing customers than acquire new ones.

Payments 59

Payments Payment Methods Payment Features Payment Solutions 59

ChurnZero

MAY 18, 2021

Awareness – The stage where the user becomes aware that there exists a solution to their problem in the form of your business offering. Purchase – The stage where the user purchases the product by placing the order and completing the payment. Offer multiple payment options. Show that the payment is safe and secure.

Payment Services 84

Payment Services Payment Methods Payment Solutions B2C 84

Baremetrics

NOVEMBER 9, 2021

At some point in your journey, you’ll need to think about your exit strategy from your SaaS startup. Whether you’re an early-stage founder or you’ve built up an established B2B SaaS business, it's crucial to understand how valuations work and how you can prepare for an exit when the time is right for you. Table of Contents.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Sales Hacker

AUGUST 7, 2020

VP Nokia Software, North America Sales. People First Productivity Solutions. Team Lead, North America – Global Marketing Solutions. Director, Sales Solutions, North America. Head of Strategy, People & Change. Manager, LinkedIn Sales Solutions. Sales Manager, SMB New Business Acquisition.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Intercom, Inc.

MARCH 22, 2018

Upon joining that team, I led online marketing and user acquisition growth for about a year. Another learning was that we almost tried to over-engineer the solution to how we acquired supply. Thumbtack used a much more simple but still scalable solution. It’s really core B2C growth tactics, and also some of the B2B.

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

OPEXEngine

AUGUST 9, 2022

A Bain survey of 870 B2B executives worldwide shows the extent of the challenge. Few accounting systems can easily report profitability that way. Consider the case of an online advertising and software company serving car dealers. After a series of acquisitions, the company’s sales force was underperforming.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

CustomerSuccessBox

JULY 19, 2022

There is no clearly defined method for planning, developing, and managing a customer success segmentation strategy. Busy customer success teams can’t figure out how to build a framework and strategy. Because every business is unique, it is impossible to apply the same strategies for doing Customer Success to multiple businesses.

Customer Success 52

Customer Success SaaS Payments Payment Services Outsourced Development 52