OpenView Labs

FEBRUARY 2, 2021

Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. Content marketing will drive user acquisition. More SaaS companies will move to usage-based pricing. And that takes us to the next marketing trend… 2.

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Product Marketing Trends Scale Marketing 58

ProfitWell

SEPTEMBER 10, 2020

Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. Pricing Changes. There is currently a surge in usage-based pricing and other creative pricing strategies.

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SaaS Payments Trends Merchant Services Payments 66

Chart Mogul

MARCH 2, 2021

How will the acquisition affect you, your co-founders, investors, and other stakeholders? Further reading: How to Prepare Your Startup for Acquisition. Are you part of the acquisition package? Beware, though, your buyer has a vested interest in what you do post-acquisition and might entice you to stay with favorable terms.

Startup 52

Startup Acquisition SaaS Scale 52

Chart Mogul

MARCH 2, 2021

How will the acquisition affect you, your co-founders, investors, and other stakeholders? Further reading: How to Prepare Your Startup for Acquisition. Are you part of the acquisition package? Beware, though, your buyer has a vested interest in what you do post-acquisition and might entice you to stay with favorable terms.

Startup 52

Startup Acquisition SaaS Scale 52

OPEXEngine

JUNE 11, 2020

SaaS companies have to focus both on new customer acquisition as well as retaining and delighting customers throughout the customer relationship. The product is hosted by the vendor or a 3 rd party (like AWS). These investments by the vendor may fall into COGs (and affect gross margin) or into R&D or be allocated between the two.

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SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model. Transcript.

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SaaS Payments Metrics Payment Methods Scale 229

OpenView Labs

FEBRUARY 11, 2021

As a founder, you can use this 84 cents to pay salaries, office rent, dividends, or invest in R&D. Offering free usage is par for the course as a SaaS customer acquisition strategy. Pricing wars are another source of margin compression. Whether working directly with the monopoly or the reseller, avoid paying list price.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Chart Mogul

DECEMBER 6, 2023

Capital will return to SaaS markets, and M&A activity will accelerate Yoram Wijngaarde , CEO and Founder of Dealroom “VC investment into SaaS companies could start growing again in 2024. SaaS investment will close at around $100B this year, a four year low, and down from $264B in 2021.

AI Search 52

AI Search SaaS Generative AI ChatGPT 52

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use.

Headcount 73

Headcount SaaS Compensation Acquisition 73

SaaStr

JUNE 1, 2021

One of the challenges with that, one of the requisites, in order to start charging money, is you have to come up with a price. At the time we had to make the pricing decision, we didn’t have the six MBAs yet. ” “Yep, we need a price.” Number one, can we sell this thing at any price? We did that.

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Part-Time VPE Technical Cofounder CTO Hire New CTO 212

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. At this point Buildium raised $2M from K1 Capital , investing the money primarily in marketing and hiring.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You need to invest at least a year or even two years. You engage the marketing team and you do a lot of acquisition and people are coming. The pricing for SaaS is much more complicated.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: So, it evolved into the acquisition roadmap. billion in annual revenue.

Scale 214

Scale Leadership Strategy Technology 214

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. A high figure is a signal you’re spending too much on customer acquisition, a low number the opposite. Conversely, if your CAC payback is six months but you churn most of your customers by month three, you’ll never recoup acquisition costs.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

AUGUST 26, 2022

What’s their acquisition channel? Jason Lemkin: The highest stage of venture is crossover, crossover funds, TCV is one of an early one, but even mutual funds that invest in unicorns. All that money went from public to private because, holy crap, Sequoia invested at Zoom at a billion. What’s their NRR?

Sales Hiring 196

Sales Hiring Scale Sales Recruiting Scaling 196

SaaStr

JULY 1, 2020

Patrick Campbell’s got thousands of SaaS companies and pricing and issues. There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. He’s going to tell you what they see.

Merchant Services 173

Merchant Services Scale Sales Recruiting Sales 173

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. Do I have to remove the price tag?), Jonathan Naccache, Webistry.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

Sales Hacker

OCTOBER 7, 2021

Invest in your development internally and externally. Find a company that will allow you to be your best professional self and also invest in your personal life – it doesn’t have to be one at the expense of the other! Invest in your cross-functional partners. Invest in a coach. Build allies and ask for help. Hang Black.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 132

Scale Acquisition Scaling Sales Hiring 132

OnStartups

JULY 7, 2021

We're going to talk about why you invest in what you invest. And we're going to talk about, do you ever invest in non startup stuff? So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle?

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

SaaStr

OCTOBER 25, 2019

Pricing? * Harry Stebbings: Is it also challenging in terms of pricing, given the fact that one has to have consistent pricing, but also you might actually not have optimal value extraction for the product dependent on who’s using it and what sector they’re in. I think our pricing strategy will continue to evolve.

Sales Hiring 107

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 107

OnStartups

JULY 7, 2021

We're going to talk about why you invest in what you invest. And we're going to talk about, do you ever invest in non startup stuff? So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle?

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40