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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. They didn’t initially envision being a large Enterprise sales organization. Let’s first start with how Cloudinary came to be.

Scale 256
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Scaling A SaaS Sales Team While Building Culture with Scott Pugh, VP of Sales at Figma (Pod 639 + Video)

SaaStr

At SaaStr APAC 2023, Scott Pugh, VP of Sales at Figma, shared how to scale these two sales teams while building culture. Pugh’s strategy is simple, albeit not always easy: Recruitment — how to hire the best talent to scale your sales organization. Diversity is really important when scaling.

Scale 222
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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. Naturally, demand is going to lead to a ton of supply. Think about the growth curve inflecting more at the top of the funnel with more leads. That’s unbelievable!

Scale 231
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Scaling to $5B with Cockroach Labs’ CEO Spencer Kimball’s Formula for Sustained Growth and Resilience

SaaStr

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. Cockroach Labs’ CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an angel investor for more than 80 different startups. Ideas Are Cheap.

Scale 186
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The Ultimate Gartner Report to Driving Growth & Recurring Revenue

In 2023, companies are looking to improve their revenue and drive sustainable growth by scaling their subscription offerings, to increase the rate of growth and resilience by moving from one-time sales to recurring revenue.

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? Ways to scale that don’t include rampant inefficiency and burn. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. The growth engine from both sales and marketing should to be working before you add gas to it.

Scale 254
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The Top 10 Workshop Wednesdays of 2023! with Salesforce Ventures, Bessemer, Andreessen, Harness, GGV and More!!

SaaStr

So we had an action-packed 52 weeks of Workshop Wednesdays this 2023! Sign up here to join (and bring your questions) So which were the most popular in 2023? 10 Things That Always Work in SaaS Marketing with SaaStr’s Jason Lemkin A popular hands-on session on what always works to get you more leads. #3. Harness.io

Scale 230