Clouded Judgement 10.11.24 - Budget Flush
Clouded Judgement
OCTOBER 11, 2024
However, if we rewind the clock to a year ago, the budget flush at the end of 2023 felt stronger than most years. Selling software remained challenging in 2023 - despite budgets starting to grow again. As a result, software vendors often see an uptick in revenue and bookings during these periods. The macro has only gotten stronger.
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