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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

As we gear up for 2021 SaaStr Annual, I wanted to highlight some of my very favorite Annual sessions from the past you may have missed. They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. Jyoti Bansal: Let’s switch topics to sales.

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The 2021 SaaS Sprawl Management Checklist

BetterCloud

But it’s also a good time to build a different type of list: Your enterprise’s 2021 SaaS sprawl management checklist. Without knowing and monitoring for potential SaaS app account creep, your SaaS environment becomes a risky, expensive, and unmanageable clutter. Why IT should actively manage SaaS sprawl.

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$83,334 and Beyond! 4 Takeaways From SaaStr Annual 2021

Chart Mogul

The decision to sponsor and attend SaaStr Annual 2021 with thousands of in-person participants was challenging to make this year. SaaStr 2021 was the most successful SaaStr we’ve had to date. pic.twitter.com/V3rHuhwWYV — Nick Franklin (@Nick_Franklin) September 30, 2021. ?????? SaaS is a tightly-knit community.

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Assembling A World-Class Customer Success Organization: An Interview With Stephen Fulkerson, TSIA’s VP Customer Success Research

Valuize Consulting

In the subscription economy, there’s no debate about whether or not to invest in Customer Success (CS); 70% of rapidly growing businesses say that Customer Success is extremely important ( Hubspot , 2017). Is it going to come from the Sales and Marketing budget, or General Administrative budget? leverage Training & Development.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. You should absolutely use diverse models and messaging, but don’t latch onto Black History Month or International Women’s Day to promote your latest flash sale. Good: Just Eat. Its answer?

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Q&A: Customer Success Study Results Revealed

ChurnZero

Stay tuned: The full Customer Success Leadership Study report with more key findings and recommendations for Customer Success leaders will be available in the beginning of January 2021. I think that the trend I’m seeing is just a more conservative approach, especially in Q1 and Q2 of the calendar year for 2021.