OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” Patrick Campbell deconstructs and walks through the elements of a pricing strategy that enables startups to more effectively acquire customers. Nudging Customers with Behavioral Tactics.

Pricing 138

Pricing SaaS Payments Payments SaaS 138

Unbounce

JUNE 24, 2020

I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. Say you’re part of a small team or a startup tight on resources. The good news is that today’s marketers can similarly take advantage of AI-powered recommendation engines on a more affordable scale.

Artificial Intelligence 145

Artificial Intelligence Machine Learning AI Search Marketing 145

Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. For example, before releasing/starting to develop a new feature, we run it by our community first.

Marketing 98

Marketing Social Media SaaS New CTO 98

Frontegg

OCTOBER 14, 2020

Frontegg provides a set of pre-built, essential SaaS product capabilities that easily integrate within any new or existing SaaS application. David Politis: “The 2017 State of the SaaS-Powered Workplace Report”. More at www.frontegg.com , Twitter , LinkedIn , GitHub.

DevOps as a Service 52

DevOps as a Service K8S orchestration (Kubernetes) Innovation New CTO 52

Sales Hacker

JANUARY 21, 2020

Although our firm is based in Silicon Valley, I’m based on the East Coast so I spend a lot of time working with founders in New York City, Boston, and London. We were part of the office of the CTO. At that time, Marc Andreessen, the founder was the CTO of the company and there were only three of us in the group.

Payment Methods 60

Payment Methods Scale CTO Coach SMB 60

Natalia Luneva

APRIL 30, 2021

SaaS Community Marketing: 13 stories from software companies Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. #1 Our community is the best way for us to inform our customers about upcoming updates and new features. We have received over 2.6k

Marketing 40

Marketing Social Media SaaS New CTO 40

Intercom, Inc.

AUGUST 15, 2018

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture. What to tackle first as a new leader.

Leadership 141

Leadership Engineering Part-Time VPE CTO Coach 141

Sales Hacker

AUGUST 18, 2020

We’ve got two sponsors, including a new one called Sapper Consulting. That means we need new pricing models, we need to figure out new delivery mechanisms for our data, so on and so forth. So I found myself in London, a one of one employee introducing this new brand to advertising agencies in Europe.

Subscription 114

Subscription Payment Features Scale Underperforming Technical Team 114

ProfitWell

JANUARY 24, 2020

The Athletic , a subscription-based digital sports media company, has officially raised $50 million in a Series D funding round led by Bedrock Capital, now apparently valued at $500 million after this new raise. Brendan Schwartz , Co-Founder and CTO over at Wistia, has spent a lot of time learning to trust his instincts.

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

Sales Hacker

NOVEMBER 3, 2017

The New Sales is about Relationships. Just because selling big deals as a small startup might be scary for you, doesn’t mean that it scares your customers. Jensen Harris, CTO of Textio, described just how broad this reaches. “If So as salespeople, we have to prepare for — and embrace — this new normal. Be fearless.

Sales 103

Sales New CTO CTO AI 103