Practical Advice on SaaS marketing

JUNE 3, 2013

See " Don't market to the wrong people, " Practical Advice Newsletter, April 2013.) You need to focus, to specialize. You can specialize by industry, by geography, or by company size. Those are fairly common. Or the focus could be on a particular kind of problem.

Sales Recruiting 124

Sales Recruiting Finance Software Development SaaS 124

SaaStr

APRIL 23, 2019

And the end of 2012, or beginning of 2013, we actually met, and decided to start one called Pagar.me And can you talk a little bit about touching on the hiring point, because you did say that you focused a lot on talent, and recruiting. ” But it was basically for awareness, and recruiting, and we thought it was a good investment.

Sales Hiring 151

Sales Hiring Sales Recruiting Scale Payment Methods 151

Intercom, Inc.

APRIL 22, 2019

Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. I then stayed with Dell for three years, and left to start Guru in 2013. For us, that first fit was with growing sales teams. How is it different from what sales teams are dealing with?”

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

SaaStr

AUGUST 20, 2020

343: Kyle Parrish is the Head of Sales @ Figma, the company that helps teams create, test and ship better designs from start to finish. In Today’s Episode We Discuss: * How Kyle made his way into the world of SaaS and sales and came to be Head of Sales at one of the fastest-growing companies in Figma. What worked?

Sales Hiring 192

Sales Hiring Sales Recruiting Scale Technical Advisors 192

ProfitWell

OCTOBER 8, 2019

They’ve got topics from designing killer sales calls to strategies on scaling from $1M to $500M ARR , with names we know like Chief Instigator Dan Martell, tech exec and angel investor David Kellogg, former CRO at Castlight Health and former COO at OpenDNS Michele Law, plus Intercom COO Karen Peacock.

Sales Recruiting 40

Sales Recruiting Scale Subscription Payment Features 40

ProfitWell

OCTOBER 1, 2019

We know subscription is the business model of the future (or more accurately, the now), and VentureBeat reports McKinsey & Company estimating 1 5% of online shoppers signing up for one or more product subscriptions within the past several years—pegging the growth rate of the recurring revenue market from 2013 to 2018 at over 100% a year.

Technical Review 40

Technical Review Sales Recruiting Airlines Subscription 40

SaaStock

MARCH 20, 2019

Thanks to them, merchants can make more successful sales and win happy customers. Founded: 2013. Toast ’s all-in-one point-of-sale (POS) and restaurant management platform helps power and grow restaurants. During 2018 Black Friday/Cyber Monday, sales through Shopify reached a record-breaking $1.5+ Founded: 2013.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

MAY 9, 2019

He has been a partner at Y Combinator since 2013, advised hundreds of startups, and has been active in promoting diversity efforts among startup founders. Who’s going to lead sales? Who’s going to be responsible for recruiting? and Socialcam. Want to see more content like this? Who’s going to lead product?

Sales Hiring 167

Sales Hiring Scale Payment Solutions Banking 167

Sales Hacker

DECEMBER 8, 2020

Subscribe to the Sales Hacker Podcast. Sam Jacobs: This week on the show, we’ve got Luke Rogers, the Vice President of Sales at Instabase. He now leads the sales function at a really promising and high-growing unicorn called Instabase. Learn how modern sales teams with deals, win deals now. We’re on iTunes.

Scale 98

Scale Sales Hiring Sales Recruiting Technical Review 98

SaaStr

AUGUST 8, 2019

Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB. They’re the leading booking management platform for doctors.

Sales Recruiting 107

Sales Recruiting SMB Scale Sales Hiring 107

SaaStr

AUGUST 8, 2019

Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB. They’re the leading booking management platform for doctors.

Sales Recruiting 107

Sales Recruiting SMB Scale Sales Hiring 107

SaaStr

APRIL 18, 2019

Lars was one of his early customers at Cloudera and I met him at Dreamforce in 2013 and unbeknownst to me and my business partner Matt Gourniak, he came up to us. And I started as an engineer and as an MBA and frankly in business school back then they didn’t even have a class on sales. And selling with passion.

Sales Recruiting 166

Sales Recruiting VP of Engineering Scale SaaS Payments 166

SaaStock

FEBRUARY 14, 2019

The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Intercom, Inc.

FEBRUARY 6, 2020

And so in 2013, the marketplace launched Udemy for Business with an eye on acquiring corporations alongside the nearly two million learners they had at the time. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaStock

MARCH 20, 2019

Thanks to them, merchants can make more successful sales and win happy customers. Founded: 2013. Toast ’s all-in-one point-of-sale (POS) and restaurant management platform helps power and grow restaurants. During 2018 Black Friday/Cyber Monday, sales through Shopify reached a record-breaking $1.5+ Founded: 2013.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

Tom Tunguz

MAY 28, 2019

In 2013, Scott Berkun authored a book called The Year Without Pants. They are are among the best engineers to recruit to the team and the first to join. Sometimes, management spins up new offices to start a functional team like support or success or sales development. Ten years ago, Israel and India were the most common.

Sales Recruiting 268

Sales Recruiting Startup Sales Hiring Engineering 268

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. It was funny for Henry to say he segmented his sales team at 80 million in ARR. Transcript.

Sales Hiring 196

Sales Hiring Scale Sales Recruiting Scaling 196

Tom Tunguz

JANUARY 7, 2015

LinkedIn attracts hundreds of millions of consumers to post resumes online and sells this data and access to its audience to advertisers and recruiters and salespeople. Recruiters buy Talent Solutions to find, connect with and acquire talented people. In 2007, online sales generated 63% of revenue.

Sales Recruiting 100

Sales Recruiting Benchmarks Metrics SaaS 100

SaaStr

JUNE 11, 2019

But when you need a CFO, let’s say, or you need an outstanding VP of engineering or maybe a VP of sales, which is even more different to find for an engineer, you don’t know who these people are. Keith : So from 2003 to 2013 before I joined Khosla Ventures, I was a pretty active angel investor in Silicon Valley. One, a COO.

Merchant Services 219

Merchant Services Part-Time VPE Sales Hiring Scale 219

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. They need fewer sales as a percentage of overall employees. I was amazed by the app exchange.

Payment Solutions 147

Payment Solutions Pricing Payments Payment Services 147

SaaStr

JUNE 23, 2019

But when you need a CFO, let’s say, or you need an outstanding VP of engineering or maybe a VP of sales, which is even more different to find for an engineer, you don’t know who these people are. Keith : So from 2003 to 2013 before I joined Khosla Ventures, I was a pretty active angel investor in Silicon Valley. One, a COO.

Merchant Services 191

Merchant Services Part-Time VPE Sales Hiring Scale 191

Sales Hacker

JANUARY 23, 2018

Before we get into our 2017 recap and 2018 road map, I wanted to provide some quick background on how Sales Hacker came to be. How It All Began: The Story of Sales Hacker. I can’t believe it’s been 4 years since we threw our first Sales Hacker Conference in September of 2013. 2014: Full Time on Sales Hacker.

Sales Recruiting 92

Sales Recruiting Scale Sales Hiring Sales 92

SaaStr

APRIL 11, 2019

That’s the situation Gainsight CEO Nick Mehta and CMO Anthony Kennada found themselves in when they joined the company that would become Gainsight in 2013. ” Or, “You are the next generation account management software.” Sometimes we, I think, feel like a recruiting arm too just in-.

Scale 126

Scale Customer Success Artificial Intelligence Sales Recruiting 126

Sales Hacker

OCTOBER 8, 2018

This week on the Sales Hacker podcast, we speak with Chris Degnan , Chief Revenue Officer of Snowflake Computing, one of the fastest growing SaaS platforms in the world. Chris is a 20 year Silicon Valley veteran having launched the first part of his career at EMC before finding his way to Snowflake in 2013. What You’ll Learn.

Scale 65

Scale Sales Hiring Sales Recruiting CTO Hire 65

SaaStr

JULY 11, 2019

It was actually late 2012, early 2013 where we looked at the growth. We looked at the numbers, and in 2012 early 2013 when we said, listen. These are sales goals. We want to increase sales by 20% this quarter and just do whatever it takes to win. We looked at the numbers. The marketplace was doing well. It was healthy.

Scale 116

Scale Marketplace as a Service Sales Recruiting Scaling 116

SaaStr

JUNE 25, 2019

First off, in 2013 we made our first acquisition. The company was, their sales were quite a bit bigger than the other two companies. We learned that was a big mistake, and actually after we decided to hire recruiters in Mendoza, that sped up our ability to hire for sure. One moment, 10:00 AM, 90,000 tickets go on sale.

Engineering 129

Engineering Part-Time VPE Sales Hiring Scale 129

SaaStr

JULY 8, 2020

” From a sales perspective, how is that going to change sales? The fact that a lot of our portfolio comes in enterprise, they got a lot of sales done or relationship building done around conferences whether it’s-. What if this is 36 months? What if nobody can get on a plane until summer of 2021 the earliest?”

Investment 159

Investment Technical Review Part-Time VPE Development Team Review 159

SaaStr

FEBRUARY 21, 2020

* How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps? What have been his lessons on optimizing payback period for sales reps? How should founders think about sales rep compensation? How does David think about payback period on a per rep basis?

Scale 189

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 189

Intercom, Inc.

FEBRUARY 25, 2019

In 2013, we shipped many, many, many small things. If you kill a hiring pipeline and then try and start it up again three months later like we did, you realize that the hiring pipeline needs to be ongoing – at any point in time the recruiting team is keeping people warm, keeping people interested, chatting with a light touch and so on.

Sales Hiring 160

Sales Hiring Scale Sales Recruiting Onboarding 160

Outseta

MAY 8, 2020

I’ve been working remotely since 2013, when I walked into the office of the best boss I’ve ever had and asked for permission to work remotely. For example, if the product isn’t up to snuff or if the onboarding process is just a bit rough, even perfect execution by the sales and marketing teams will yield lackluster results.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

SmartKarrot

JANUARY 18, 2022

Found by Manohar Chapalamadugu in 2013, Agile CRM is an Indian SaaS company known for its sales and marketing solutions designed for SMBs. The company aims at providing a single platform for automated marketing, sales, and other services. Agile CRM offers lead generation, contact management, and integrated telephony services.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

SaaStock

FEBRUARY 13, 2019

Ultrasite is a global website builder, Chinafy is a tool for making websites China-compatible, and Connect is their collaborative content management platform for brands. Founded : 2013. Talkpush is a conversational recruiting CRM that allows employers and job seekers to connect in new ways across the globe. Founded : 2013.

SaaS Payments 225

SaaS Payments Payment Solutions Merchant Services Payment Methods 225

Sales Hacker

NOVEMBER 10, 2020

Subscribe to the Sales Hacker Podcast. If RFPs are slowing down your sales team, you need to check out Loopio. The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable.

VP of Engineering 74

VP of Engineering Scale Development Team Review Technical Review 74

SmartKarrot

JANUARY 25, 2022

Founded in 2013, Inkitt is a cloud-based platform for readers, writers, and publishers. We know it for its award-winning Android and iOS POS (point of sale) systems to the food and catering industries. Besides providing tools for HR management and direct payroll, Personio helps businesses in recruiting processes.

Technical Review 10

Technical Review SaaS Point of Sale Banking 10

Point Nine Land

JANUARY 30, 2019

To sum it up, I believe the winners of this “installation phase” were the companies which managed to overcome these three challenges and which have picked the right early “use case” (sales pipeline management for Salesforce, content marketing for Hubspot, HR for Workdays…). The timing aspect is crucial.

AI Search 70

AI Search AI B2B Software 70