13 Most Shared Video Ads In 2013

Incredo

The end of the year is here and what’s better than watching the 13 most shared video ads of 2013? This video ad will make you feel awesome about yourself after you watch it, as it carries a positive message, which is why I believe it’s the most shared video ad of 2013. The post 13 Most Shared Video Ads In 2013 appeared first on Incredo. I have some favorites on this list, but I am going to let you decide for yourself! Dove: Real beauty sketches with 4.24 million shares.

Impressions from the PNC SaaS Founder Meetup 2013

The Angel VC

A little more than a week ago we did the second PNC SaaS Founder Meetup. Around the same time a year ago we organized our first SaaS Founder Meetup in San Francisco, this time we did it in Berlin. Thanks to the incredible speakers and guests who came to the event it's been a truly amazing day, and I think all of the SaaS founders returned with a number of actionable insights which they can't wait to implement.

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Eleven Secrets of SaaS Product Design

Chaotic Flow

SaaS product management professionals should always remember that there are four P’s in marketing , one being product. Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. Unlike other businesses, SaaS creates a real-time, always-on connection between the customer and the company through the SaaS product.

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The Five Key Dynamics of the Seed Market in 2013

Tomasz Tunguz

We discussed five trends in the seed market and the outlook for 2013. These are the five most important trends for 2013, in my view. Last night I spoke at the Enterprise Tech VC Panel. MicroVC Funds Have Doubled Their Assets. Call it micro-VC or mega-seed fund, there’s a new investor class which raises funds between $50 and $100M to invest in seed-stage companies.

New Study: 2018 State of Embedded Analytics Report

Every year since 2013, Logi Analytics has set out to independently discover the state of embedded analytics. 2018 STATE OF. EMBEDDED. ANALYTICS. REPORT The Sixth Annual Review of Embedded. Analytics Trends and Tactics | 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT TABLE OF.

SaaS Growth Strategy | A Customer Lifecycle Approach

Chaotic Flow

Driving sustainable growth is a challenge for every SaaS business from startups to public companies. In the beginning, the SaaS recurring revenue model seems like a dream compared to the revenue fits and starts of licensed enterprise software. But within one short customer lifetime, every SaaS CEO startles awake to the fact that the churn monster is always looking over your shoulder.

SaaS Marketing | Accelerating Customer Acquisition

Chaotic Flow

SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. Your SaaS marketing strategy must aim to acquire more customers, faster. Otherwise, churn wins and you stop growing. This is the second post in a series that paves the path to sustainable SaaS growth.

Driving SaaS Growth Through The Customer Lifecycle

Chaotic Flow

SaaS growth isn’t a goal; it’s an obsession. The good news is that SaaS growth can be very smooth and predictable, because of the SaaS recurring revenue subscription model. The bad news is that SaaS growth can also be predictably slow the bigger you get. After a few years of rapid SaaS startup growth, it’s easy to find yourself on the short end of the hockey stick if you don’t know the right levers to push. The Three Levers to Break Through the SaaS Growth Ceiling.

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SaaS Business Model Competitive Advantage Revisited

Chaotic Flow

What is SaaS? We seem to need to ask this question every couple of years, because the answer is a bit of a moving target. It was simple enough when SaaS was merely software applications pushed through a Web browser, but now we have to contend with the cloud, mobile and even social. Recently, Scott Maxwell of OpenView partners sparked an interesting debate on the topic on LinkedIn that got me pondering it again. I’ve weighed in on the “What is SaaS?”

Excel template for cohort analyses in SaaS

The Angel VC

Start with January 2013 and enter the number of new customers that you’ve acquired in that month. Then move to the right and enter how many of those January 2013 customers were still customers in February, March, April and so on. If your data goes further back than January 2013, extend the table accordingly. [Note: This post first appeared as a guest post on Andrew Chen's blog.

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A KPI dashboard for early-stage SaaS startups

The Angel VC

[Update 12/20/2013: I have extended the dashboard to include multiple pricing tiers and annual subscription plans. Check it out here.] Update 01/17/2015: There's a new company called ChartMogul ( which we invested in ) which makes it easy to get a real-time dashboard similar to the template below. Check it out! Over the last few years I've helped quite a lot of SaaS startups to create or fine-tune their KPI dashboards.

Negative Churn | It’s Not that I Don’t Dislike It, I Do

Chaotic Flow

Most of us were taught at an early age that double negatives are a bad thing, because they are unnecessarily complicated and increase the chances of miscommunication. It is with this principle in mind, that I propose that we permanently ban the ridiculous term “negative churn” from the SaaS metrics vocabulary. Churn is negative growth. Negative churn is simply growth.

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Big Data | Thinking Outside the Firewall @Meltwater

Chaotic Flow

A few months back, Gartner placed big data at the peak of its hype cycle for cloud computing , meaning most big data products are solutions looking for a problem. I always find this bad entrepreneurial habit to be one of the most frustrating of our industry. Having recently joined Meltwater as head of marketing and product (BTW Meltwater is hiring marketing and product managers!),

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What is MRR Churn? | SaaS Metrics FAQs Part 2

Chaotic Flow

Since publishing the original SaaS metics blog series and subsequent SaaS Metrics Guide to SaaS Financial Performance , I’ve received numerous inquiries on various details and hidden gotchas in SaaS metrics implementation. This new series of SaaS Metrics FAQs explores some of these finer SaaS metrics points in a simple Q&A format. In this second post, I examine SaaS MRR churn, a SaaS metric that extends from SaaS customer churn which was covered in the first installment.

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A KPI dashboard for early-stage SaaS startups – new and improved!

The Angel VC

[Update 01/17/2015: There's a new company called ChartMogul ( which we invested in ) which makes it easy to get a real-time dashboard similar to the template below. Check it out! ] [Note: This post first appeared as a guest post on the blog of Totango. In case you don't know Totango, it is a powerful analytics product which gives online services the information they need to increase user engagement, conversion and retention. If you're a SaaS company you should check it out.

Breaking Through The SaaS Ceiling

Chaotic Flow

It’s the dream of every Internet entrepreneur to build a business that goes viral. Yet the sad truth is that most do not. It’s hard to think of any other industry with such a winner-take-all mentality as Internet software. The volatile combination of small market entry costs and big network effects creates wave after wave of disruption and consolidation, and quite a few millionaires along the way. Alas, virality is an elusive goal, particularly in SaaS.

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SaaS Marketing | Maximizing Customer Lifetime Value

Chaotic Flow

What’s the stronger driver of SaaS company growth: customer acquisition or customer lifetime value? The answer is yes. Rapid, sustainable SaaS growth is equal parts customer acquisition and customer lifetime value. Simply multiply these two numbers and you get your SaaS growth ceiling , the most revenue your SaaS business can ever achieve. Period. The end. If you want to change your future, you have to change one of these numbers.

The 8th DO for SaaS startups - Stay on top of your KPIs

The Angel VC

“What gets measured gets done” – it seems like the source of this quote, often attributed to management expert Peter Drucker, isn’t certain, but its meaning is clear and very relevant for every SaaS founder. If you want to make sure that you make best use of your scarce resources, you need to have a clear understanding of your objectives and the KPIs that measure your progress towards those objectives. Depending on the stage that you’re in you’ll want to focus on different metrics.

5 Awesome Tools That Make Your Mobile Marketing Easier

Incredo

There are too many mobile applications now, but in this article we’ve narrowed them down for you to a list of 5 must-have apps. We want you to enjoy your business, without the hassle of going to look for apps in your time, so here they are. Track your calls with LogMyCalls. This mobile marketing app is not only a call tracking web application, it’s so much more. LogMyCalls will automatically scrutinize the content of a call.

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Outsourcing Social Media: 5 Mistakes To Avoid In 2015

Incredo

According to statistics, small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each). Normal. false. false. false. EN-ZA. X-NONE. X-NONE. Are you interested to outsource your social media? There are many ways for effective social media, but the truth is that it takes time and you might not have that time.

Five Secrets of The Agile Marketing Mindset

Incredo

Agile marketing has had many names over the years, but what exactly is it? The creativity comes from the agile development and its ethics: When following a plan, then answer to change. Big-Bang campaigns=Rapid Iterations. Testing and data over opinions and conventions. S mall experiments over large bets. In teractions over target markets. Collaboration over silos and hierarchy.

10 Of The Year’s Top Apps For Entrepreneurs and CEOs

Incredo

In today’s busy life, few of us have time for the ‘nitty-gritty’ admin tasks, but we put together a list of top apps for serious entrepreneurs and CEO’s. Any.Do. Most of us are masters at forgetting appointments, but with Any.Do those days are gone! This free and simple top app lets you organize your calendar. Scheduling important meetings has never been this easy and it’s at your fingertips.

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3 Marketing Tips For Targeting Your Neighborhood in The New Year

Incredo

I don’t know about you, but I sometimes get really irritated when someone comes to knock on my door trying to sell me something that I don’t need. Your question might be, what marketing tips are out there to help you target your neighborhood? And by marketing tips, I don’t mean door-to-door, there are other ways of reaching your neighbors. We’re going to take you through 3 powerful marketing tips to target your neighborhood in the New Year.

The 7th DO for SaaS startups – Build a repeatable, profitable sales process

The Angel VC

The last post in my series on DOs and DON'Ts for early-stage startups was about lead generation. The next logical step is sales, and so I want to write about what you can do to convert as many of those leads into paying customers. 7th DO for SaaS startups Build a repeatable, profitable sales process Sales is a very different animal depending on the stage of your company, the market segment you're going after and on whether we're talking about inbound sales or outbound sales.

Social Sales | 10 Social Sales Lead–ership Tips

Chaotic Flow

Sales professionals are some of the earliest adopters and most annoying users of social networking. The problem is that most sales reps treat LinkedIn like a prospecting database for cold calling. It’s just too enticing when all your target prospects are out there showing off their company names, titles, areas of expertise, blogs, and opinions. You can use LinkedIn as a prospecting database, but it is probably the weakest and most professionally irritating use of the technology.

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KPIs for VCs

The Angel VC

Example for a Geckoboard KPI dashboard Last week I spent a day in Stockholm to attend a metrics seminar organized by our friends at Creandum. It was a great event with talks from people of some of the best Internet companies from the Nordic region such as Spotify or Wrapp. Thanks Johan , Joel , Daniel , Frederic and everyone at Creandum for setting it up and inviting me!

OKRs – objectives and key results

The Angel VC

Last night I returned from a 2-day offsite with the Point Nine team (in Schlepzig, of all places). Our (small) full-time team more than doubled in the last six months, and this was the first time for all of us to spend some time together away from the daily bustle. We had a long list of topics that we wanted to discuss, ranging from investment theses to portfolio companies and to a number of projects that we're working on.

Customers don't care about you

Practical Advice on SaaS marketing

See " Don't market to the wrong people, " Practical Advice Newsletter, April 2013.) Sorry to break this news to you, but customers don't really care about you. Even when they ask about you , it's really about them : "What problems can you solve for me?" What experience do you have with companies like mine?" What do you know about my business, my market, my product?" "How How can you help me?" You may have a broad range of expertise.

Ideas we'd like to invest in

The Angel VC

Inspired by Paul Graham’s “Startup Ideas We’d Like to Fund” post of a few years ago I’d like to start a series of posts about ideas that I find exciting and that we at Point Nine would be very interested in investing in. Here's the first one. Electronic signing I’m a huge, huge fan of electronic signing. Whenever I have to sign a document and I’m getting a “Please eSign.”

Why I'm happy to be a micro VC

The Angel VC

Last week we announced the closing of our new fund, Point Nine Capital II. The most important information about the new fund is included in our official press release , but I wanted to write a brief blog post to give you some additional background and share some personal thoughts. When we set out to create the new fund last year, the goal was to raise €30 million.

Ideas we'd like to invest in: Industry-specific SaaS solutions

The Angel VC

Following my post about electronic signing I'd like to describe another area that we'd like to invest in. It's not a specific idea this time, rather a category of startups that we're very interested in: Industry-specific SaaS solutions I talked about the topic before when I wrote about "The land of a thousand niches" and touched on it in my "1st DO for SaaS startups". There are several reasons why we're so excited about vertical SaaS solutions.

Failure IS an option

The Angel VC

Failure may not have been an option for the Apollo 13 mission , but it certainly is an option for startups. In fact, since statistically the majority of startups fail, you could argue that it's the default option. Most successful entrepreneurs have a few failures under their belt, and most "overnight" successes are the result of years' of hard work – and in many cases years' of trial and error.

SaaS Marketing Tactics: Do Whatever Works

Practical Advice on SaaS marketing

Like most conventional wisdom, ideas about the "best" way to market software-as-a-service (SaaS) solutions make sense for some companies. But for other companies, those same ideas don't work at all. Take free trials, for example.

9 Worst Practices in SaaS Metrics

The Angel VC

9 Horror Worst Practices in SaaS Metrics As mentioned in my last post , I recently did a talk about SaaS metrics and I said I'm going to upload the slides. The slides don't contain a lot of text as they were not meant to stand on their own, but I've added a few additional notes to make them a bit more useful. You can view the presentation on SlideShare. PS: Last week I held a session about the same topic at Seedcamp in London – thanks Philip and team for inviting me!

How not to waste $30,000 on marketing

Practical Advice on SaaS marketing

An entrepreneur who's just been accepted into a start-up accelerator that provides cash for young companies asks : "How would you spend a $30,000 budget for marketing an SMB software-as-a-service (SaaS) application?" He's selling into "a huge but highly competitive market." Based on feedback from about 10 active users, he explains, "I feel confident my application is ready to go to market. " Now it's just a matter of where to spend the $30,000.

Ideas we'd like to invest in: Mobile-first SaaS

The Angel VC

Following my posts about electronic signing and vertical SaaS , here's another area that we're very interested in: SaaS solutions with a mobile-first approach While my first two posts of this series were fairly specific, this one is pretty fuzzy as I don't have a good sense for what I'm looking for. I just have a feeling that there are huge opportunities ahead for startups which rethink how people will use business applications in the future.

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Don't do tradeshows the wrong way

Practical Advice on SaaS marketing

Tradeshows can be an effective way to get in front of prospective customers. But not if you do them the wrong way. You'll know it's the wrong way when you find yourself standing in a small booth in a remote corner of a vast exhibition hall, desperately hoping that some lone soul will meander their way past and glance in your direction. You'll know it's the wrong way when you're checking your email every two minutes, trying to relieve the monotony.

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Unscalable hacks

The Angel VC

Recently I stumbled on the term "unscalable hack", in a blog post by Chris Dixon. This really struck a chord with me because it's a very important concept for many startups but I didn't have a term for it until I read Chris' post. What exactly is an "unscalable hack"? Google doesn't return a lot of useful results and neither does Quora , so let me try to explain it.

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Another task for 2014 planning: review your messages

Practical Advice on SaaS marketing

I'll start by apologizing. I know you’re up to your eyeballs already with your 2014 planning, but I’m going to add another chore to your “to do” list. Sorry. Besides working through your budget, marketing programs, headcount, and whatever else you need to have in place when the new year rolls around, I’d suggest you add another item: Review your value proposition and messages. Here’s why. Most of your marketing plans are meant to deliver your messages to your target audience.

Most demos are useless

Practical Advice on SaaS marketing

When you're selling business solutions to companies, at some point in the sales process you're likely to end up doing a demo. Too bad. Most demos are useless. They usually don't help the prospective customer make a good choice. They just confuse and bore them. And they don't help the vendor make the sale, either. That's especially true for software-as-a-service (SaaS) solutions.