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The 3-Step Startup Marketing Framework We Created to Grow KISSmetrics

Hitenism

At that point in 2009, I was also responsible for marketing. That leads me to what this story is about: How KISSmetrics became one of the most popular online marketing brands on the Internet. KISSmetrics is a marketing analytics platform that helps companies improve conversions and drive growth. Content-focused.

Startup 182
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What's table stakes in SaaS, anno 2015

The Angel VC

The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. – As I've written before , when Mikkel told me how Zendesk was doing sales and marketing in 2008, I was intrigued but also slightly confused.

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Benchmarking Hubspot's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

in 2009 revenue to 2013 revenue of $71M - an 88% CAGR. To grow at that pace, HubSpot has been investing aggressively in sales and the company is widely respected for its content marketing prowess. HubSpot company data is orange, median values are black, and other company values are gray.

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The Best SaaS Articles of 2016 From Around the Web

Hitenism

Learn about the 22 strategies that content marketing analytics tool BuzzSumo used to reach $2.5m Freckle Time Tracking launched in 2009 and 7 years later, it’s pulling in close to $800k in ARR. Steve Rayson , How BuzzSumo Achieved $2.5m Annual Revenue in its First Year. in annualized recurring revenue within a year.

Scale 152
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The Best Luxury Marketing Strategies

Neil Patel

That’s a five-fold increase from 2009. A huge part of luxury marketing revolves around storytelling. This makes content marketing campaigns a must for luxury brands. Well, apart from telling your brand story, I recommend using long-form content to help consumers find the right product for them.

Strategy 145
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7 Link Shortener Alternatives to Goo.gl

Neil Patel

You can track who clicked your link to calculate the success of ad campaigns or content marketing strategies you’re running. From a marketing perspective, link shorteners are invaluable. Google’s own URL shortening tool, Goo.gl, launched back in 2009. Here’s a bit more detail. How Did Goo.gl

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

My role at Buildium In late 2009 the economy had tanked and I had a newly minted MBA but no real job experience. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. This continues to be true and is most often neglected.