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Investing Sales and Marketing dollars in retention vs acquisition – How much?

OPEXEngine

The companies that successfully navigated through various market disruptions, including the recession in 2008, continued growing by diagnosing whether their acquisition and retention investments were efficient. It totally depends on the business model and size of the product contract. Comparing CAC to Customer Success Expense.

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Subscription Rockstars: How HubSpot Went From Zero to $500+ Million in Annual Revenue

Chargify

Welcome to the Subscription Rockstars series! We will analyze both their mistakes and their victories to draw lessons that you can apply to your business. And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. 2008: 317 customers.

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Be the Up in a Downturn: Advice From SurveyMonkey’s Tom Hale

OpenView Labs

Those who went through the 2001 and 2008 economic downturns emerged with valuable lessons on navigating a crisis—not to mention a heck of a lot of resilience. But during that time, we adopted a kind of “let’s transform the business” rallying cry—it was a super creative time. And we introduced a subscription business model.

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? When, when did you guys initially get it founded and what was the business you started with? So we started in 2008 June, 2008 I think and in three days we would celebrate our 11th birthday. It can order subscription.

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Recession Planning & Maintaining Growth

OPEXEngine

If you look at public companies in 2008, for example, Salesforce and Netsuite, these SaaS leaders maintained their growth despite the Great Recession. A ratio of 1 or greater indicates strong sales and marketing efficiency and a capital-efficient growth model. A ratio over 1.5

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6 SaaS Marketing Strategies to Speed Up Your Business Growth

FastSpring

In 2008, the whole market share was about $5.5 In the SaaS industry, 35% of customer retention is considered above average, and since you’re selling subscriptions, it’s essential to generate as many leads as possible. Developing long-lasting relationships – Lasting relationships separate successful SaaS businesses from the rest.

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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Hear about the early days of Glassdoor; tactical lessons on scaling—from building a business model and recruiting an all-star management team to advice on building a compelling, innovative company culture; and learn whyGlassdoor’s $1.2

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