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In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.

SaaStr

If you serve those customers well, and remain innovative — you most likely will build to and have a Mini-Brand. Remain innovative on the product side. You can see our path there above from Google Trends. No real Mini-Brand until early 2007. The model may not work in your head. It’s not scaling fast enough.

Branding 287
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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. They’ve kept this fairly lean, considering how much larger enterprise clients likely would pay to deploy the product, and its trending down as a percent of revenue.

Scale 223
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How Healthy is the SaaS IPO Market?

Tom Tunguz

In the 13 years that followed, many startups have followed their path to build innovative software that has transformed their respective industries and sectors. By 2007 there were five IPOs and that number crested at nine in 2013 and 2014. The shift has been revolutionary both in software delivery as well as sales.

Marketing 101
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The decade software ate the world

Intercom, Inc.

Here, we trace some of the biggest trends and stories in technology over the past decade, and try to find a narrative to make sense of it all. There is a great responsibility to ensure it trends towards the former, not the latter. Big tech takes over. Rise of the cloud and SaaS businesses.

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A look into the future

ProfitWell

Tien founded Zuora in 2007 and took it public in 2018. As Tien says, innovation isn’t about creating new products anymore. Instead, innovation involves continuous growth and tinkering to make the product properly suit the needs of people. Expand: retain subscribers for innovation and growth. The subscription impact.

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Get Ready: Home Improvement Startups are Set to Surge at the Fastest Pace than ever Before

The Marketing & Growth Hacking Publication

Now, this is supposed to be the biggest yearly increase since our final quarter of 2007 when it was a time of great recession and homeowners were planning to spend maximum on different renovations. higher than the overall spending ratio in 2017. Today, first-time homeowners prefer buying the homes which need some simple remodel and repair.”

Startup 40
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Ok, Google: Scale my SaaS business

Intercom, Inc.

They also turn their attention to AI trends in SaaS, and Matt offers his opinion on who’s doing it right and what advancements can we look forward to in that space in the next few years. Navigating AI trends in SaaS. Listen to the full episode above or check out Matt’s takeaways below.

Scale 118