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We?re About To See a Lot More SaaS Debt

SaaStr

2004 Salesforce IPO Brought Financial Capital to SaaS Founders. With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . 110% net revenue retention? Why Let Banks In?

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Subscription Rockstars: How HubSpot Went From Zero to $500+ Million in Annual Revenue

Chargify

Welcome to the Subscription Rockstars series! And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth.

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Steady and Persistent Growth to $5.5B in Market Cap - The Ultimate Software Company

Tom Tunguz

Today, more than 82% of revenues are subscription dollars. At roughly 2800 customers as of November 2015 and $583M in trailing twelve months’ revenue, Ultimate Software generates about $210k in average revenue per customer, which implies reveune skews toward the enterprise part of the market.

Software 100
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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

And so I’m so thrilled to welcome back Krish Subramanian, founder and CEO at Chargebee, the startup that lets you go beyond payment, billing, and recurring invoices to delivering subscription experiences that wow and what they’re doing now in the world of rev ops, trust me, it’s pretty mind blowing.

Scale 128
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The Characteristics of a Billion Dollar Consumer Hardware Startup

Tom Tunguz

Founded in 2004, GoPro is about 10 years old and during the past few years has witnessed spectacular growth. In its sixth year in business, the company generated $65M in revenue and in its ninth year, just short of $1B. The revenue figures and the annual growth rates of the business are depicted in the chart above.

Startup 129
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CFO’s pricing metric helped SaaS company get through COVID-19

OPEXEngine

” To adapt, the company showcased the extent to which its subscription-based software could help its customers by improving the efficiency of their IT, HR, and other processes, which, in turn, could help those companies manage through the downturn. “In a COVID environment, it’s harder to sell to new customers.”

Metrics 52
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SaaS Content Marketing Case Studies: Initial State, HubSpot, Basecamp

How SaaS Works

The success of providing a free, interactive tool on high-value search terms led to HubSpot creating an out of office template generator , invoice generator , and more. Not only did the team create a great tool, they had a plan for optimizing SEO, capturing lead information, and nurturing those leads to create revenue.