SaaS “Industry-Centric” Business Models
OPEXEngine
NOVEMBER 22, 2022
Online accounting software provider Xero, for example, was founded in 2006 and now trades publicly at a 22x Enterprise Value to TTM Revenue multiple. Contrast this success with that of Intuit, which launched the desktop app QuickBooks in 1998 and its online version in 2004 (before Xero launched).
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