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Dear SaaStr: What Are Some Red Flags an Investor Might Not Be Serious?

SaaStr

Dear SaaStr: What Are Some Red Flags an Investor Might Not Be Serious? First, if youre not sure they want to invest they probably dont want to. And its 100% OK to ask. Just ask. The One Question To Ask At The End of Every VC Pitch: What Are The Odds You Would Invest? Just ask what are the odds theyd want to invest, based on what they know now. Beyond that here are clear red flags that an investor might not be serious about investing in your startup include: Overly Complex Terms : If the invest

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How To Build a Convincing Opt In Popup That Gets Signups

The Daily Egg

Everyone complains about popups. But if you are trying to grow your business, who cares? Opt in popups work. The right offer, shown at the. The post How To Build a Convincing Opt In Popup That Gets Signups appeared first on The Daily Egg.

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Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes?

SaaStr

Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes? This is a classic enterprise SaaS challengebalancing the need to close big deals with the risk of overextending your team on custom work. Selling 90% out-of-the-box is great, but that 10% custom work can quickly spiral out of control if youre not careful.

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Prepaid Card Issuing vs. Traditional Payout Methods

USIO

The way businesses pay vendors, employees, gig workers, and customers is changing fast. And prepaid card issuing is leading the charge. If your business still leans on traditional payout methods like paper checks or manual ACH, it’s time to consider what you might be missing. Lets explore how prepaid card issuing stacks up against traditional payoutsand what makes the most sense for your business.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Clouded Judgement 5.16.25 - Net New ARR Trends

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Net New ARR Trends We’re about halfway through Q1 ‘25 earnings season. As you all know, one of my favorite metrics to look at is net new ARR added in a quarter. For some public companies, they disclose ARR.

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It May Be Easier to Sell a Second Product to New Customers, Not Existing Ones

SaaStr

So this is a seemingly simple post, but it’s a point I find many founders, CROs, CMOs and more get wrong. I got it wrong for a while too, until I started invest in and working with more vertical SaaS companies. And that is something somewhat counterintuitive: It may be easier to sell your second product to new customers than your existing ones.

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12 Social Media Metrics You Should Be Tracking (And Why)

Buffer Resources

More doesn’t necessarily mean better. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  You might be surprised to hear it. The more information you have, the better you can tailor your social media strategy, right? Well, not exactly. Not all social media metrics are created equal, and which ones to focus on comes down to your specific social media goals.

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Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

The Moz Blog

MozCon is hitting the road in 2025 with two incredible events! Join us in London (August 12) or New York (November 6) to learn from industry leaders like Lidia Infante, Andy Chadwick, Wil Reynolds, and Lily Ray. Our speaker lineup spans technical SEO, AI content systems, creative PR, and community leadership. Delivering fresh insights and strategies you can implement immediately.

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“All Models Are Wrong, Some Are Useful.”

Kellblog

“I have a map of the United States … actual size. It says, Scale: 1 mile = 1 mile. I spent last summer folding it. I also have a full-size map of the world. I hardly ever unroll it.” — Stephen Wright (comedian) Much as we build maps as models of the physical world, we build mathematical models all the time in the business world.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Need to Know | Embedded Finance Unlocks Value for Underserved Small Business Sectors

Stax

The rapid evolution of embedded payments is reshaping industries and unlocking new opportunities, particularly for small business sectors that have often been overlooked. Adam Gray , Chief Transformation Officer at Stax, recently sat down with Hal Levey of PYMNTS to discuss emerging trends in payment processing and vertical integration. By enabling more tailored solutions, streamlining operations, and addressing vital concerns like fraud and security, embedded finance is becoming a crucial driv

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Overwhelmed IT team? How to scale without adding headcount

BetterCloud

Every IT team is grappling with the same reality: the ever-widening chasm between the demands placed on IT and the resources at their disposal. The stark figure of a 1:108 IT-to-employee ratio isnt just a statistic, its a daily challenge impacting our teams capacity, our ability to innovate, and ultimately, our contribution to the businesss strategic goals.

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Should you buy or build your customer success platform?

ChurnZero

It’s the ultimate technology dilemma for customer teams and the execs who control budgets: should you buy or build your customer success platform? When presenting a business case for a customer success platform, you can expect this to be the primary objection of a CEO or CFO: can we build this in our CRM instead of buying a new tool? Should you use the tools you already have to build something that will kind ofget you what youre looking for, or should you buy a tool developed for that spec

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Three Ways To Get Fired as CEO

Kellblog

While I could write the equivalent of 50 Ways to Leave Your Lover when it comes to variations on how to get fired as CEO, the purpose of this post is simply to discuss three things CEOs can say to their boards that will perk their ears and get them to start asking questions that could lead to the CEO’s termination. Here are those three things: “ I’m getting tired of running the company.” “ I’m running out of ideas for how to fix our core problems.” ̶

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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ZoomInfo Just Changed Its Ticker to $GTM – Here’s Why That Matters

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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AI Adoption: 5 Hard Truths About the Fastest Technology Transformation in History With Aaron Levie, CEO Box

SaaStr

We’ll do deep dives on all the SaaStr + AI Summit 2025 speakers soon! We wanted to kick it off with some of the key insights with Box CEO Aaron Levie and IBM VP AI Raj Datta: The Numbers Don’t Lie – ChatGPT Hit 500M Users in Just ~2 Years Let’s start with the cold, hard metrics that SaaS leaders seem to underestimate: AI adoption is happening at an unprecedented velocity.

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Why IoT Monetization Fails—And How to Fix It Before It Costs You Millions

Blulogix

By BluLogix Team Why IoT Monetization FailsAnd How to Fix It Before It Costs You Millions Lets be honest. IoT and Telematics companies arent struggling to innovate. Youre deploying smart devices, generating rich telemetry data, and providing actionable insights to customers. But when it comes to turning those deployments into recurring revenuethings fall apart.

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Gen Z’s ‘Conscious Unbossing’: What It Means for CRM Leadership Strategies

Teamgate

Explore how Gen Z's 'Conscious Unbossing' is transforming CRM leadership, emphasizing collaboration, autonomy, and modern management strategies.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How AI Redefines User Experience

Tom Tunguz

What if every software spoke English? We asked this question about two years ago but now they do - with AI we can retrofit existing apps to speak English. I don’t want to have to figure out any particular menu to find a setting or understand how a product manager or designer intended me to use the product. I just want to talk to my computer and tell it what to do.

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Use FastSpring’s Expanded Local Payment Methods to Grow Revenue in New Markets

FastSpring

In todays digital-first economy, expanding into high-growth markets isnt just an opportunity for global businesses its a necessity. In recent years, digital economies have grown exponentially across Asia, Latin America, the Middle East, and Africa, and the sheer market size makes these geographies impossible to ignore. So, what can digital goods companies do to break into these markets effectively?

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The Reality of Selling Your Company: What No One Tells Founders with Brian Halligan, Co-Founder and Chair of HubSpot

SaaStr

So a little while ago we did a very deep dive with Brian Halligan, co-founder and chair of HubSpot. One of the topics we did a deep dive on was mergers & acquisitions, and it was so good I wanted to just break out that portion of the convo: Net Net: Acquisition offers are far less common than you think. Despite HubSpot’s success, Brian Halligan reveals they “didn’t get any acquisition offers” in 18 years.

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ERP ≠ Monetization: Why Your Finance Stack Needs an Upgrade

Blulogix

By BluLogix Team ERP Monetization: Why Your Finance Stack Needs an Upgrade Lets get one thing straight: your ERP system is not your monetization strategy. Yes, it handles financial reporting, general ledger entries, and compliance. Its great at what its built for. But if youre relying on your ERP to handle the complexities of IoT or Telematics monetizationdevice-level billing, usage analytics, subscription logic, channel managementyoure setting it up to fail.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Best Transaction Management Apps for Pet Care Clinics (CRM)

Nimble - Sales

Pet care clinics, whether veterinary practices or grooming and boarding services, require efficient transaction management to streamline operations, enhance client relationships, and ensure financial accuracy. A robust Customer Relationship Management (CRM) system tailored for pet care clinics can manage client The post Best Transaction Management Apps for Pet Care Clinics (CRM) appeared first on Nimble Blog.

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The Best Time to Post on Threads in 2025 — Data from 700K+ Posts

Buffer Resources

If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact.

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GA4 Custom Event Tracking for SaaS Without the Headache

The Moz Blog

Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth.

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Our CAC is Way Too High. Should We Cut and Marketing To The Bone?

SaaStr

Dear SaaStr: We Have a $7m ARR Business But Our CAC is Way Too High. Should We Cut and Marketing To The Bone? Look don’t throw money away on sales & marketing. If your sales team can’t close anything , you need to part ways. If you are doing intiatives in marketing and they are bringing in zero customers, just stop those things. But more often, sales and marketing is closing some deals, just not enough.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Audit-Proof IT: Building a GASB-Compliant Internal Billing System

Blulogix

By BluLogix Team Audit-Proof IT: Building a GASB-Compliant Internal Billing System In government and higher education, IT spending isnt just about efficiencyits about accountability. CIOs and IT finance leaders are expected to track every dollar, justify every allocation, and survive every audit. But many are still relying on spreadsheets and outdated tools that werent designed for todays IT complexity or compliance demands.

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital presence across search engines, maps, apps, and voice assistants by ensuring that information like locations, services, FAQs, and brand content appears accurately and consistently wherever customers search.

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Nobody Wants to Read Your Stuff

Tom Tunguz

Nobody nants to read your stuff. Writing is about the reader - the infinitely busy reader who has a thousand things to do & three goals to accomplish by the end of the quarter. What will attract the reader? What sentence will propel them to the next phrase to the end? In the past, great content marketers have segmented readers into personas, written witty hooks to entice visitors to dwell.

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