ProfitWell

MAY 21, 2019

What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. Factors influencing a customer acquisition strategy.

Acquisition 70

Acquisition Retention Churn Pricing 70

Sales Hacker

MARCH 28, 2023

Your ideal customer profile (ICP). Define exactly who you’re selling to, and you’ve got a solid foundation for growth. What is an ideal customer profile (ICP)? Ideal customer profile example: This template gives you an idea of the information you might include. Why is a customer profile important?

Outsourced Development 107

Outsourced Development Interviewing Technical Review Software Review 107

FastSpring

MARCH 9, 2022

Question: What’s the most important page on a software website — other than the homepage? Answer: It’s the pricing page. How do we know? Because we have data from thousands of Saas and software websites. The path to a signup or purchase may include a variety of page views, but it almost always includes the pricing page. Convert to a paid plan.

SaaS Payments 145

SaaS Payments Pricing Payments Payment Methods 145

User Pilot

JULY 12, 2021

How much does your business stand to gain from using customer retention analytics? While acquiring new customers is crucial, it’s important not to neglect the ones you already have. Effective retention takes more than just using your intuition to determine what will keep customers satisfied. What is customer retention analytics?

Retention 98

Retention Technical Review Software Review Churn 98

CustomerSuccessBox

MARCH 25, 2021

No matter what era we live in, customer retention is something that will never fade away. Let’s see the process of acquiring new customers. You’ve spent considerable time creating various marketing and sales funnels to convince your customer how your product can solve their problems. What’s next? Let’s talk about why?

Retention 52

Retention SaaS Payments B2B Business 52

CustomerSuccessBox

MARCH 7, 2022

Customer retention is the lifeblood of a SaaS company. Where the foundation of SaaS customer retention is renewals. According to a research study, a mere 5% increase in customer retention can lead to a 25% increase in company profits. It makes perfect sense to optimize renewal to cut costs and increase recurring revenue.

Sales Hiring 52

Sales Hiring Scale Technical Review SaaS 52

OpenView Labs

MARCH 30, 2020

Before you know it, you can easily be submersed in wave upon wave of metrics and corresponding acronyms—customer acquisition cost (CAC), annual recurring revenue (ARR), annual contract value (ACV) and lifetime value (LTV), just to name a few. Pro tip: Don’t do either of these things.). Sounds simple enough, right?

Benchmarks 54

Benchmarks Technical Review Churn Scale 54

Baremetrics

FEBRUARY 19, 2019

How we think about growth at Baremetrics is as a blend of sales, marketing, and customer success. Growth has the unique opportunity to think of the customer journey holistically, which blurs the lines of what used to traditionally only be sales’ job, only be marketing’s job, or only be customer success’s job.

Scale 107

Scale Acquisition Retention Churn 107

OpenView Labs

MARCH 24, 2020

There weren’t any tried-and-true methods for measuring the health of a business with revenue that cost quite a bit of capital to acquire, and then paid itself back over long stretches of time with annual (or monthly) contracts. Think monitoring customer acquisition costs (CAC), LTV: CAC and the magic number.

Metrics 43

Metrics Scale SaaS Sales Hiring 43

Practical Advice on SaaS marketing

OCTOBER 8, 2013

Most are heavy steel doors that are mounted onto the concrete foundation. Focus on a problem, a customer, a geography, something A SaaS company can focus on a particular problem or task. There's a guy in my town who advertises himself as "The Bulkhead Man." Here's a photo of mine, partially obscured by a very healthy holly bush.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

ProfitWell

NOVEMBER 8, 2019

Particularly, subscription services tend to charge on a monthly or annual schedule, until a customer withdraws permission or cancels the subscription. Success in the SaaS universe means engaging in long-term relationships with your customers. Essentially, subscription payments allow more time for customer relationship building.

Merchant Services 68

Merchant Services SaaS Payments Payment Features Payment Services 68

ProfitWell

MARCH 12, 2020

Today, we see Walmart threaten the pros over at Amazon Prime with the launch of Walmart+. And Rent the Runway adds a new membership option to amp up its presence in the subscription clothing space. Listen wherever you get podcasts: Your top subscription news. Simplicity in pricing doesn't always win. Less isn’t always more. Not exactly.

SaaS Payments 52

SaaS Payments Payment Services Payments Venture Capital 52

CustomerSuccessBox

MARCH 9, 2022

In the glorious business of the SaaS space, one underlying truth that determines the growth and scaling of the business is that it takes several months to recover the Customer Acquisition Cost (CAC) and get to the profitable zone at a unit economics level. How is CRM different from a Customer Success Platform?

Customer Success 52

Customer Success Scale Customer Lifetime Value Outsourced Development 52

Chart Mogul

MAY 3, 2023

We sit down with Daniel Bakh, CEO & Co-founder at Fullview, Parker Moore, Head of Customer Success at Vitally, and Enzo Avigo, CEO & Co-founder at June to discuss recent trends in this key metric. It also offers insights from the customer’s perspective. “If It’s something you should look at as often as you can.

Retention 52

Retention Trends B2B SaaS 52

OpenView Labs

NOVEMBER 12, 2020

Folks prioritized their existing customers. CAC payback periods remained quite healthy. When we were preparing the 2020 expansion SaaS benchmarking survey, our biggest question was: “How did COVID-19 and the economic downturn affect private SaaS companies?” ” In short: It made SaaS companies even stronger.

Benchmarks 52

Benchmarks Scale Technical Review SaaS 52

Natalia Luneva

DECEMBER 17, 2020

This means adding different add-ons, adjusting your discount, changing up their customer profile, these types of things, they tend to have those higher ARPU. Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies.

Pricing 80

Pricing Strategy SaaS Software Review 80

SmartKarrot

JUNE 30, 2022

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. During mergers and acquisitions, even the slightest operational change can significantly influence both the staff and the clients. Maintaining your employees and your customers is the first thing customer success does.

Acquisition 10

Acquisition Customer Success Technical Review Underperforming Technical Team 10

User Pilot

SEPTEMBER 25, 2023

The most important metrics to track are: Customer acquisition cost : The amount spent to acquire a new customer. The customer lifetime value : The total expected earnings of a single customer over their entire relationship. Conversion rate : The number of customers that convert into paying customers.

Metrics 105

Metrics SaaS Customer Lifetime Value Acquisition 105

SmartKarrot

JANUARY 12, 2022

The PLG go-to-market strategy focuses on acquiring, activating, and retaining customers through continuous product improvement. Unlike sales-led businesses, which aim to get a customer from point A to point B in the sales cycle, product-led businesses turn the traditional sales model on its head. The preference of buyers .

Strategy 10

Strategy Sales Hiring B2B Pricing 10

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. For internal operations and decision-making however, average CAC is almost always useless.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

OPEXEngine

JULY 6, 2021

Venture debt is a specialized form of corporate credit that differs from traditional corporate lending in a number of important ways. A typical venture borrower is therefore very unlikely to qualify for traditionally adjudicated credit. Different measures of leverage . Software Co. ($ millions). Inception.

Software Review 52

Software Review Retention Enterprise Technical Review 52

OPEXEngine

MARCH 30, 2021

Venture debt is a specialized form of corporate credit that differs from traditional corporate lending in a number of important ways. A typical venture borrower is therefore very unlikely to qualify for traditionally adjudicated credit. Different measures of leverage . Software Co. ($ millions). Inception.

Software Review 52

Software Review Retention Enterprise Technical Review 52

SmartKarrot

SEPTEMBER 1, 2022

Remember that deploying enterprise software can cost a company millions of dollars, so you must show that your product is worthwhile. Learn as much as possible about your clients, concentrate on addressing needs, and use customer feedback to help you adjust and advance. Another area where quality must stand out is in customer service.

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

User Pilot

JULY 24, 2023

TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. SaaS marketing requires an effective retention strategy as the majority of a customer’s lifetime value is dependent on them renewing their subscription. What is SaaS marketing?

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94

Chart Mogul

JANUARY 8, 2020

Our approach involved a balancing act between the cost to acquire a customer (CAC) and monetization (LTV). 1: Invest upfront in both paid and organic acquisition channels. In the business world, it’s a necessary characteristic in your approach to acquisition. But that type of growth can often be elusive.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

OpenView Labs

JANUARY 14, 2020

In the early 2000s, Salesforce and a host of others disrupted that model with outbound sales over the phone, which promised a similarly high close rate at one-third the cost and one-third the amount of time. Instead, they rely on the products themselves to supply a pipeline of satisfied users to convert to paying customers.

Scale 62

Scale Benchmarks User Experience B2B 62

Chart Mogul

JANUARY 8, 2020

Our approach involved a balancing act between the cost to acquire a customer (CAC) and monetization (LTV). 1: Invest upfront in both paid and organic acquisition channels. In the business world, it’s a necessary characteristic in your approach to acquisition. But that type of growth can often be elusive.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

OpenView Labs

JULY 30, 2020

Most companies don’t fail because of a lack of ideas, innovation or size of market—they fail because they didn’t build a predictable, repeatable and efficient motion around finding and keeping their next customer. Enables a 10x Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC).

Technical Review 53

Technical Review Marketing Sales Hiring Systems Review 53

OpenView Labs

JANUARY 6, 2020

No matter what size your team is or what size you are deciding to begin with, there are a few foundational concepts and elements that will help you get started on the right foot. One question I hear most often when speaking with emerging companies is, “When should we add sales ops?” The answer is that it’s never too early.

Scale 53

Scale Sales Finance Forecasting 53

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. What is SaaS? What is the SaaS business model.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

Hitenism

JANUARY 6, 2017

This article will also be useful for business leaders who want to find a new marketing channel, target a new customer segment, or launch a new product for a fresh audience. We started where every startup does: zero customers, a fledgling product, and a tiny team. But who were these customers? And a few too many all-nighters.)

Startup 182

Startup Marketing Engagement Content Marketing 182

OpenView Labs

DECEMBER 17, 2020

Approximately 70% of these companies sell to mid-market and enterprise customers, and 80% of individual respondents were CEOs, CFOs and VPs of Operations. Approximately 70% of these companies sell to mid-market and enterprise customers, and 80% of individual respondents were CEOs, CFOs and VPs of Operations.

Benchmarks 52

Benchmarks Scale SaaS Software Review 52

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. For lack of better words…f*ck that. Heck, stand at the head of it.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. Watch our latest webinar to hear from Bigfoot Capital Founder Brian Parks, SaaSOptics CEO Tim McCormick and Techstars Partner Ari Newman as they share best practices on raising seed capital and getting to a series A round.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. Watch our latest webinar to hear from Bigfoot Capital Founder Brian Parks, SaaSOptics CEO Tim McCormick and Techstars Partner Ari Newman as they share best practices on raising seed capital and getting to a series A round.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. Watch our latest webinar to hear from Bigfoot Capital Founder Brian Parks, SaaSOptics CEO Tim McCormick and Techstars Partner Ari Newman as they share best practices on raising seed capital and getting to a series A round.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40