How To Buy Saas

FEBRUARY 25, 2025

In fact, 92% of businesses say CRM software is crucial to achieving their revenue goals. Its early vision was to end software as we knew it instead delivering enterprise applications via the internet. Rapid SMB adoption with 200K+ customers. Startups, SMBs, and mid-market; teams wanting all-in-one marketing + sales.

Scale 52

Scale Underperforming Technical Team Technical Review Marketplace as a Service 52

How To Buy Saas

MAY 21, 2025

Whether youre a startup , an SMB , or a global enterprise , the right ATS can streamline your recruitment process, save time, and help attract top talent in a competitive market. Modern ATS software automates tedious tasks like job posting, resume screening, and interview scheduling, freeing HR teams to focus on engaging with candidates.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

Stax

APRIL 3, 2025

Encryption – Encryption converts plain text into coded characters that can only be decoded by authorized users. Ensure it integrates with accounting software like Xero, QuickBooks, and FreshBooks for streamlined financial tracking and tax reporting. This protects sensitive payment data from interception by cybercriminals.

Payment Methods 88

Payment Methods Merchant Services Payment Solutions Payment Services 88

SaaStr

JANUARY 15, 2025

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Here’s some of what she’s learned along the way.

Scale 274

Scale Sales Hiring SaaS Payments Sales 274

Chart Mogul

DECEMBER 12, 2024

Andrew Gazdecki , CEO of acquire.com We’re entering a new era where building software is easier, and AI is accelerating this trend. AI agents will drive SaaS into Service-as-a-Software, combining automation with expert services, where value-based pricing will dominate. Next we’ll be hiring it.

Fractional VPE 40

Fractional VPE Software Review SaaS Part-Time VPE 40

SaaStr

FEBRUARY 5, 2025

This transformed how they track and improve performance, shifting from manual review to automated analysis. Different channels require adjustments to the prompt, orchestration, or models to achieve the same level of performance, with chat requiring more sophisticated models due to latency expectations.

New CTO 167

New CTO CTO Artificial Intelligence SMB 167

Blulogix

JUNE 13, 2025

By BluLogix Team What Enterprises Really Need from Agile Billing—And Why Most Platforms Can’t Deliver, According to MGI Research For years, the billing software market has been flooded with tools that promise flexibility, automation, and ease of use. Most of them were built for startups, SMBs, or simple direct-to-consumer models.

Payment Features 59

Payment Features Enterprise Traceability Scale 59

User Pilot

FEBRUARY 12, 2025

Reviewing customer support activity. software development) to identify causal factors of a specific problem. Just remember to schedule regular reviews (quarterly or annually) to revisit past analyses and ensure that problems stay solved (without ever arising again). Conducting funnel analysis with Userpilot.

Technical Review 59

Technical Review Software Review Churn SaaS 59

Sales Hacker

APRIL 1, 2025

The exact playbook to move from SMB to enterpriseincluding partner enablement, segmentation, and incentive design. 85% of your customers being SMB and mid-market to at the end of that six years, it was 75%, uh, enterprise. Why retention isn’t just a CS metricand how to build a sales team that cares about it.

Scale 63

Scale VP of Engineering Outsourcing Services Enterprise 63

SaaStr

APRIL 26, 2025

Before taking the helm at Carta 6 years ago, Jeff spent 15 years at Oracle leading both Enterprise and SMB software/hardware divisions. Meet Our SaaS Sales Leaders Jeff Perry is the Chief Revenue Officer at Carta (if you don’t know Carta, they’re the $1B+ ARR leader in cap table management and fund administration).

Scale 173

Scale Sales Hiring AI SMB 173

Sales Hacker

FEBRUARY 25, 2025

Obviously, SMB, smaller companies, there’s risk when the market’s the way it is. Therefore refine the product strategy, the roadmap, eventually pricing and packaging, and all of this, by the time we got to the point of, you know, due diligence, it was solid, we weren’t operating just off of.

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Sales Hiring Marketing Technical Review Sales Recruiting 84

Sales Hacker

JULY 8, 2025

And then we try to do just a final presentation or some kind of exercise if it’s engineering or coding exercise and then we basically make the offer contingent on references. You know, frankly, if you were building software before the internet, you made certain design decisions. Like that’s an old tech stack.

Sales Recruiting 82

Sales Recruiting Sales Hiring AI Search Scale 82

SaaStr

DECEMBER 1, 2021

The state of software buying has changed. During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . Furthermore, 55% of companies plan to increase software spending in 2022. Well, it’s partially due to new ways of buying.

Software Review 284

Software Review SMB Enterprise Software 284

The Angel VC

APRIL 30, 2015

So if you're selling to both SMBs and bigger enterprises, consider showing one MRR movement chart for the SMB customer segment and another one for the enterprise customer segment. Don't hard-code many numbers and make it easy to understand which assumptions the model is based on. 4) A financial plan for the next three years.

Software Review 186

Software Review Outsourced Development SMB Acquisition 186

SaaStr

SEPTEMBER 7, 2024

You really have to do it all now to build a true platform for SMBs: software, payments, payroll, marketing, workflow and more. Automation and AI are critical in SMB Vertical SaaS … due to a lack of labor Automation and AI are less about efficiency in SMB vertical SaaS than simply dealing with a lack of labor.

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SaaS Payments Payments Payment Methods SMB 312

SaaStr

AUGUST 24, 2022

Of course, their margins are lower than a pure software play (more on that below). Toast’s rep productivity is flat, and its average tenure is down, but a big chunk of this is due to territory expansion. SMB sales (most of Toast) is very tough to do without a highly efficient and effective sales force.

SaaS Payments 326

SaaS Payments Scale SMB Payment Solutions 326

SaaStr

NOVEMBER 1, 2023

Well, fast forward to today and it’s truly an SMB powerhouse. How is SMB SaaS doing today? Transaction Fees Growing Far Faster (38%) Than Software / SaaS License (21%). Today, software is “just” at a $270m ARR run rate, and just growing 21%. Billion in ARR, it’s still growing 48% year-over-year.

Payment Services 339

Payment Services Payments SaaS Payments Payment Solutions 339

SaaStr

FEBRUARY 17, 2021

Efficient at SMB marketing — an ~8 month CAC. We saw in this series other SMB leaders like GoDaddy and Xero need to get well into Year 2 to go profitable on a new customer, but Wix gets there in just 7-9 months. This may be in part due to Wix’s original Israeli roots, but an impressive 43% of revenue is outside the U.S.

Payment Methods 307

Payment Methods Payment Solutions Payments SMB 307

SaaStr

JUNE 3, 2023

dropped out of college, and Dylan Field of Figma and many others never went due to Thiel Fellowships. But as Marc Andreessen points out … they’d been “coding” at an elite level for years, since their teens. They had 6–7 years of experience and could ship consumer (Zuck) or commercial (Gates) software.

Software Review 240

Software Review SMB Enterprise B2B 240

SaaStr

NOVEMBER 19, 2020

But a great head of demand gen (or maybe growth hacking if you are SMB) should be very accretive at even $20k in MRR. And this VPE role often involves zero code commits. This will seem crazy early to many of you. Imagine you are organically growing 4x, so from say $200k in ARR this year to $800k by the end of the year.

Part-Time VPE 364

Part-Time VPE Sales Hiring CTO Hire Scale 364

SaaStr

APRIL 19, 2023

So one large category of software spend is on Point of Sale systems. But “POS” systems and software are everywhere, and are a lot more than just Toast and Square. But “POS” systems and software are everywhere, and are a lot more than just Toast and Square. A nice multiple of its $300m software business.

Payment Solutions 284

Payment Solutions Point of Sale Payments SaaS Payments 284

FastSpring

DECEMBER 7, 2023

In this episode of Growth Stage, Carl will dives into his experience running acquisitions of SMB software businesses, including: His thoughts on what makes a software company a good target for an acquisition by a brand. What factors beyond financials makes a target even more valuable. I’d like to welcome Carl Hargreaves.

Software Review 148

Software Review Technical Review Development Team Review Branding 148

SaaStr

NOVEMBER 1, 2019

He founded four companies: Skok Systems, Corporate Software Europe, Watermark Software, and SilverStream Software and did one turnaround with Xionics. David’s successful exits as an investor at Matrix include HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan, and Enservio.

Technical Review 205

Technical Review Development Team Review Software Review Scale 205

SaaStr

MARCH 20, 2023

Case shares the playbook for the “messy middle” to prevent the very predictable problems you run into in the middle ground of the mid-market, that space between SMB and enterprise. The unit economics in the mid-market can be much more attractive than in SMB. Enterprises have all sorts of requirements, like security reviews.

Scale 243

Scale Enterprise Scaling SMB 243

SaaStr

AUGUST 12, 2020

Salesforce is the most successful cloud software company, and so it’s worth I think learning from the things that they’ve done. Then, the final thing I like to do as part of the finance calendar is make snap board meetings, because you want the board to review the information while it’s still fresh.

Startup 293

Startup Software Review Scale Systems Review 293

Neil Patel

DECEMBER 23, 2020

Interested in customer relationship management (CRM) software that’s free forever? I’ve picked out the top five free CRM software products on the market. Let’s run through the important considerations that go into picking the right free CRM software on the first try. The Top 5 Options For Free CRM Software.

Payment Solutions 145

Payment Solutions Software Review Software Payments 145

SaaStr

AUGUST 30, 2023

Keep reading to learn how this $1B+ valuation SaaS company stuck it out through a long, slow slog in the beginning and has become the largest software marketplace today. The original vision for G2 was to be the Yelp of software. The world needed a buffet of software, and G2 was that buffet,” Abel shares. How do I trust them?

AI Search 245

AI Search AI Scale Software Review 245

Neil Patel

DECEMBER 5, 2020

These are just two of the reasons that any business looking to grow should get auto dialer software. Here are the top six auto dialer software options on the market. The Top 6 Options For Auto Dialer Software. How to Choose the Best Auto Dialer Software for You. The Different Types of Auto Dialer Software.

Software Review 145

Software Review Software Scale compliance 145

SaaStr

JANUARY 12, 2022

Another top mistake SMB folks make trying to sell enterprise. Because you’ll lose another, and/or not close enough key prospect, due to that gap. It’s entirely possible to lose very happy customers when they don’t get the full benefits they’d hoped for — even if the software itself works well.

CTO Hire 325

CTO Hire Sales Hiring New CTO CTO 325

SaaStr

JUNE 3, 2020

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.

Software Review 252

Software Review Scale Technical Review SaaS 252

Neil Patel

NOVEMBER 29, 2020

Adopt the best call center software and you will outfit your teams with the tools they need to communicate effectively. Modern call center software is all you need to get up and running. The Top 5 Options For Call Center Software. How to Choose The Best Call Center Software For You. One dropped call. End of story.

Payment Solutions 145

Payment Solutions Software Review Payment Methods Software 145

SaaStr

MARCH 7, 2021

This is also one of the least expensive (in terms of hard costs) things you can due to help the company scale in this phase, and beyond. That has done it before, and truly understands how enterprises think about security, data, protection, code reviews, encryption, key stores, release management, etc. That can speak to power.

Part-Time VPE 293

Part-Time VPE Sales Recruiting Sales Hiring Scale 293

Sales Hacker

AUGUST 26, 2021

Plans have evolved over time and are becoming quite a grueling code to decipher. The industry ranges are around six to nine months for MM/Enterprise sales and three to five months for SMB sales businesses. Compensation plans are not software agreements that you can just agree to, though they are made like one sometimes.

Software Review 120

Software Review Compensation Payment Features Underperforming Technical Team 120

SaaStr

JANUARY 3, 2024

In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. Shrav sees security and AI as the two biggest faces in software for the next decade.

AI 157

AI SMB Sales Hiring compliance 157

SaaStr

OCTOBER 4, 2024

Finding Superfans Early On Jason starts by asking the meta-question: “You’re at $900M of ARR, growing 35%, 112% NRR from SMBs, and 14% free cash flow. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. Is there a downturn?”

Revenue 307

Revenue Scale Underperforming Technical Team Sales Hiring 307

FastSpring

JUNE 11, 2024

Are you looking for a merchant of record that will help you grow your subscription software business? FastSpring provides an all-in-one payment platform for SaaS, software, video game, and other digital goods businesses, including software management, VAT and sales tax management, global payments, and consumer support.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

Payrix

JUNE 25, 2024

Ian Hillis, Head of Growth at Worldpay for Platforms discusses this new term and what the opportunity may await software providers on our latest episode of PayFAQ: The Embedded Payments podcast. Ian defines it as financial products that are integrated into a familiar software workflow and tailored to the specific needs of the end user.

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Payments Payment Solutions Finance Payment Services 100