Sales Hacker

JULY 8, 2025

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 13:26 The speed dating hack that landed Coffee’s first sales leader. 17:36 What Doug learned running Sales Cloud at Salesforce — and why he left. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.

Sales Recruiting

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 36:00 Marcys communication strategy for managing a 600-person org.

Engineering

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 36:00 Marcys communication strategy for managing a 600-person org.

Engineering

SaaStr

NOVEMBER 12, 2021

So you wanna build a channel sales program: Don’t Copy HubSpot! All these companies are great companies with great channel sales programs. . Any channel sales program goes through an evolution. There are many reasons to start a channel sales program. Everything is harder with a channel sales program.

Sales Recruiting

SaaStr

JUNE 23, 2020

In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. Upsell and retention is an art, science and craft. Q: What’s the number one challenge for scale-up founders?

Part-Time VPE

SaaStr

JULY 20, 2024

Dedicated Slack Channel For Every Metric From the early days at Secureframe, they have had a dedicated Slack channel for every metric: every net new sale, every expansion, every churn, and every expense. Let’s use net dollar or net revenue retention as an example. By keeping very similar revenue goals in mind.

Sales Recruiting

SaaStr

OCTOBER 28, 2022

In 2021, there was much less focus on efficiency and more on revenue metrics like ARR. In 2021 there was a lot of emphasis on top-line revenue growth, what percentage year-over-year was the business growing, and less emphasis on things like gross margins and quality of revenue.”.

Sales Recruiting

SaaStr

MARCH 19, 2021

No lead commit, or revenue commit. A head of sales that doesn’t recruit at least one strong rep in the first 90 days. A head of customer success that doesn’t own churn, or net revenue retention in the first 90 days. I can go on. But the top VPs of Sales know you have to get it going soon.

Sales Recruiting

SaaStr

MARCH 1, 2024

In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. She can be your CTO forever.

Scale

SaaStr

JUNE 24, 2022

Your best sales reps can close so much more than your average rep. Move the bottom 10% out and give the best leads to your top performer, and watch sales go up 20%. The best VPs of Sales design comp plans so the team never wants to leave. You should be striving for zero voluntary attrition on your sales team.

Sales Recruiting

SaaStr

MAY 20, 2020

You will be able to do a secondary sale of some of your shares if you continue to do well. But even if they do, as long as your customers remain happy, your revenue base will still compound. 120%+ net revenue retention at $10m ARR with happy customers will drive you there. Recruiting is hard. Don’t worry so much.

Sales Recruiting

SaaStr

SEPTEMBER 5, 2022

These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Going from sales-led to PLG is doable, but it is not easy. Sales-led organizations struggle to adapt to a PLG mindset.”. Let’s use sales-led organizations as a comparison point.

Sales Recruiting

Tom Tunguz

JUNE 18, 2019

The template is broken into six sections: People, Bookings & Revenue, Cash, Sales, Marketing, Customer Success. This section covers employee satisfaction, headcount, and recruiting metrics. Bookings and Revenue illuminates the company’s performance in closing new business (bookings) and recurring revenue.

Metrics

SaaStr

OCTOBER 12, 2020

You can also totally change your sales team. If you want to say, increase net retention from 100% to 105% this quarter, make that a Top 3 goal and talk about it every single week. And driving down churn increases revenue just as clearly and surely as closing net new deals. There are only 40-50 hours in a sales week.

Sales Recruiting

SaaStr

DECEMBER 28, 2019

Enough with the excuses for not having hired your real VP of Sales, or that VP of Engineering, or whatever. Hire a real recruiter. Hire more sales reps in the areas where they are profitable. Happy customers and second order revenue are your best secret weapon. Not in April. Not by June. Get it Done. More than ever.

Part-Time VPE

Sales Hacker

JANUARY 20, 2022

Strong sales reps are the lifeblood of your business and how you choose to invest in them matters. For frontline sales managers, attributes like competency, quality of work, ease of execution, and length of contribution indicate reps’ overall job success, but you can’t rely on those inputs to tell you if they are personally satisfied.

Sales Recruiting

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales. For example, relationship managers who made more phone and video calls saw 4.8%

Sales Hiring

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services

SaaStr

FEBRUARY 27, 2023

Storyblok started with a leadership-first hiring plan and a recruitment strategy that involved the following: A test to know how candidates handle different tasks and their expertise level. Additionally, they had to figure out how they would sustain the revenue stream to retain the staff. Self-service.

Scale

Sales Hacker

JULY 25, 2022

Your revenue organization works in the same way. Here’s the thing about driving a car — and about running a sales org: Bumps in the road are inevitable. One of the best ways to ensure every part of your engine is running smoothly is to build sales performance dashboards for everyone on your team. Activity metrics.

Sales Recruiting

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. I just don’t think sales have anything to do with product-market fit. A data-driven framework for scaling.

Scale

Sales Hacker

MAY 6, 2021

What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? The VP of Sales. Great VPs of sales have gravitas and tact, command the room and hold their end of the table regardless of who is on the other side. Singular focus on sales. And this is exactly why you hired them!

VP of Engineering

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Join us for a revealing conversation on sales and talent from the perspective of a recruiter in an executive search firm. powered by Sounder.

Sales Recruiting

SaaStr

JULY 1, 2021

Dropbox just hit one billion dollars in annual revenue. I want to come be your VP of sales and, you’re going to meet me for the first time. Spencer : For me, the key things for a VP of sales is, “OK, tell me about your best reps. If they’re saying, “Hey, this thing in recruiting is really messed up.

VP of Engineering

Sales Hacker

APRIL 19, 2022

In this article, I’ll outline the principles of compensation design , how to build sales compensation plans , and include resources to set OTEs and quotas that keep your reps happy and hungry for more. Why Sales Comp Planning is Key to Rep Retention. Who should be responsible for sales compensation planning?

Compensation

Sales Hacker

MAY 20, 2020

One way for companies to avoid layoffs is to hire from within and look for individuals they can take from non-revenue-generating roles and move them into revenue-generating roles like Sales. . That’s why, when hiring the next member of your sales team, you should look within. This leads to more successful partnerships. .

Sales Hiring

InsightSquared

MAY 15, 2019

It’s one of my favorite questions to ask a fellow professional in sales operations. Insurance sales rep. Account Manager. Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses. Sales Ops is Many Disciplines in One.

Sales Recruiting

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting

SaaStr

SEPTEMBER 7, 2019

But never in a manager. . A revenue number. An NPS goal or a net retention goal. A VP of Sales that has only done inbound? This makes perfect sense in BigCos and with junior hires, but in start-ups, if a VP/Director/Manager is too threatened by a new hire / new role, something isn’t going to work out here.

Sales Hiring

Intercom, Inc.

APRIL 25, 2019

In general, growth is a good problem to have – it means you’ve found some measure of product market fit and you’re generating real revenue from active users. Whether it’s revenue or personnel, rapid expansion brings a host of obstacles that could counterintuitively sink your business if you don’t have a strategy for handling it gracefully.

Scale

SaaStr

APRIL 30, 2022

Average Revenue per Customer. And basically SaaS revenue models is just magical for investors and for businesses. And you can basically predict revenue ahead of time and therefore raise money early on to grow even faster. First one and the most important one is obviously the MRR, monthly recurring revenue. MRR, obviously.

SaaS Payments

Sales Hacker

AUGUST 13, 2024

The importance of post-sale marketing and customer lifecycle management. Applying B2C marketing strategies to enhance B2B customer engagement and retention. 20:25) The untapped potential of post-sale marketing and customer lifecycle in B2B (25:30) SMS predicted to become a key B2B engagement channel. (29:56)

AI Search

Sales Hacker

OCTOBER 19, 2022

Sales compensation planning can be a tricky beast to tame — but know that you’re not alone. I asked 12 incredible sales leaders across the SaaS industry to share their biggest challenges with comp planning and how to overcome them. Related: New to sales compensation planning? Top 10 sales compensation challenges.

Compensation

User Pilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth.

Retention

SaaSX

JULY 12, 2020

Determining if sales or customer success should own customer expansion and renewals is the age-old SaaS question. If you are a SaaS founder, sales, or CX leader you have probably spent a lot of time thinking about this topic. If CS will own it, you need a revenue-minded leader who wants to be held accountable to a number.

Sales Recruiting

Sales Hacker

MARCH 10, 2021

As a sales leader, you want your sales reps to be the best they can be. However, if 100% of your sales reps are hitting their quota every single quarter, it may not be cause for celebration. A healthy sales organization should aim for about 60% of reps hitting their quota. Even as adults, we strive for 100%.

Scale

The Angel VC

AUGUST 10, 2011

One could almost say that CAC and CLTV are for a SaaS company what wholesale price and sales price are for a retailer. Costs of goods sold are minimal for a company selling software over the Web, and costs like product development decrease as a percentage of revenue when you get to bigger scale. along the way.

Sales Recruiting