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Thanks to Demandwell, Rattle, Panther, Chargebee, and Globalization Partners for Sponsoring SaaStr Annual!

SaaStr

They help B2B SaaS marketers turn organic search into a source of repeatable revenue through software and coaching. Rattle is building a magical combination between Salesforce and Slack that lets the sales team track and update Salesforce all while sitting in Slack. Panther helps remote startups hire anyone, anywhere, in just a click.

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Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright (Pod 588 + Video)

SaaStr

How do you build a sales organization from scratch? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Build a predictable sales process. Before you hire your first sales reps, you need to have a justifiable reason to do so. Scraping LinkedIn.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business.

Scale 236
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led?

Scale 269
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Why is CS hiring so hard? Tips for finding your people

Totango

As subscription models and recurring revenue become the norm for both SMBs and enterprise solutions, customer success is becoming an essential part of businesses across the globe. Speaking of the team, hiring presents a great opportunity to reassess the skills and expertise that will help you meet your goals.

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A Framework For Your First SaaS Sales Comp Plan

SaaStr

I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. But I did all the sales myself, and stupidly, had no sales comp plan at all ??. Then, as we first scaled up a sales team, we ended up literally copying Salesforce’s comp plan. the Moment After Sale.

Scale 363
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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Was it misunderstanding bookings vs. ARR vs. GAAP revenue, was that the issue? Quickly, though, your attention turns to initial traction, your first critical hires, and building out those early business functions. I’ve got my Excel sheet to help me explain to investors, advisers and friends how well revenue will increase.

Finance 321