Tom Tunguz

APRIL 16, 2013

No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. It’s all subscription. Similarly, Salesforce offered easier to use CRM to salespeople and better metrics for the sales manager.

SMB 100

SMB Scale Startup SaaS 100

Sales Hacker

JULY 27, 2020

Don’t confuse or try to overdeliver for prospects by including a link to your company’s white paper in a P.S. It feels overwhelming, and it may distract them long enough to never do the most important thing — hit the reply button as often as possible. This email was asking them to reply if they currently have a subscription business.

Scale 95

Scale Subscription Payment Features Sales 95

SmartKarrot

DECEMBER 2, 2020

She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well. She mainly zeroes in on some of the key indicators of customer success such as the voice of the customer, relevant and related metrics, and customer journey mapping. Sue Nabeth Moore, Customer Success Leader.

Customer Success 17

Customer Success Leadership Retention Communication 17

Neil Patel

MARCH 15, 2021

But if you think email is dead, you’re missing out on the real metrics. You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates.

Marketing 145

Marketing Artificial Intelligence Social Media Advertising 145

Neil Patel

MARCH 16, 2021

For example, Videofruit once offered a prize of a 10-year subscription to Leadpages , an industry-leading landing page service. The featured incentive is a simple, straightforward way to immediately increase your subscription rate. Install a pop-up script or plugin Write a few lines of copy Watch your subscription rates jump.

Marketing 133

Marketing Subscription Payment Features Branding 133

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Ultimately, we want this prospect to register for a trial or buy a subscription. For the paid trial, you want to extend this to a full, long-term subscription. EDITOR’S NOTE. Don’t just focus on signups.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

SaaStr

JULY 15, 2022

Jason Lemkin: I’ve seen others at the other end of the spectrum, RevenueCat, where I was the first investor, they’re an API for mobile subscription management that’s done quite well. Once you have a brand, everything works, everything works; webinars, white papers, outbound, inbound, left-bound, right-bound.

Scale 244

Scale Outsourcing Services Sales Hiring VP of Engineering 244

Neil Patel

OCTOBER 1, 2021

You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. List-building content, also known as lead magnets, are a great way to build your email subscription list. Keeping your audience engaged with your content is a full-time job in itself.

Social Media 135

Social Media AI Search AI Content Marketing 135

Intercom, Inc.

FEBRUARY 1, 2018

I took a quick break to go to business school, and then from there, I joined LinkedIn, initially to grow their subscriptions product, and then moved around to various different functions like consumer marketing for the home page. That’s an incredible benefit. That is a real learning point that I hold dear.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). are just as critical as understanding the fundamental SaaS metrics such as LTV/CAC, payback, etc. What is one a-ha moment you’ve had in your sales career?

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130