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7 Thoughts on Building Your First Partner Program

SaaStr

Salesforce’s biggest source of new revenue isn’t CRM or even support. It’s partners and platform. It took more than a decade after Salesforce was founded: Shopify’s partner ecosystem is also huge, comprising 20% of its revenue in 2020. Invest long here. And it has been since 2017 or so!

Payments 287
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Doubling Down: Peter Specht, Partner at Creandum

SaaStr

What’s your most recent disclosed investment? This was precisely my experience upon meeting Toni and Carlos, the founders of Embat, in an area we’ve extensively have been exploring: treasury management and payment automation. What’s your sweet spot for investing — check size, stage, type of deal?

Payments 196
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

At a16z’s recent Connect/Fintech event, a16z Partner Alex Immerman sat down for a broad conversation with Immad Akhund , co-founder and CEO of banking startup Mercury , and René Lacerte, founder and CEO of financial services company BILL. We’re experimenting with it, but we haven’t made a massive investment.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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Thanks to Carta, Make, Outreach, SAP, and Worldline for Sponsoring SaaStr Europa 2023!

SaaStr

At SaaStr, our partners are an integral part of our events. Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.

Scale 188
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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. At the peak of bull market exuberance at the end of 2021, a 1% improvement in revenue growth had the same impact on valuations as a 6% improvement in free cash flow margin. Let’s find out.

Cloud 236
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Paddle vs Chargebee vs SubscriptionFlow in 2024

Subscription Flow

A robust recurring billing software can make all the difference for your subscription business but win 2024 we are taking no gambles. Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market.