7 Thoughts on Building Your First Partner Program
SaaStr
MARCH 29, 2021
Salesforce’s biggest source of new revenue isn’t CRM or even support. It’s partners and platform. It took more than a decade after Salesforce was founded: Shopify’s partner ecosystem is also huge, comprising 20% of its revenue in 2020. Invest long here. And it has been since 2017 or so!
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