SaaStr

OCTOBER 25, 2023

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing.

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Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. The Solution: Invest in a revamped data infrastructure. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. What is Buffer. Tweet this quote.

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Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

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AI Search AI Artificial Intelligence Content Marketing 73

SaaStr

APRIL 4, 2019

In the last two years there have been so many new services around security, around machine learning that literally did not exist. Eyal Manor : But there is a lot of investment in that direction. Eyal Manor : So we spoke about security, but one of the biggest trend we alluded to was the emergence of new AI services.

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SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Or hey, we’re having all these arguments internally about whether we should take the product down this road or that one.

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SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

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SaaStr

SEPTEMBER 26, 2019

I looked back at our investment memo, it was a 2K ACV when Jason invested after Y-C. So mid-market, we’re about 40 to 50K ACV enterprise. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up.

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SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

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Scale Enterprise Scaling Sales Hiring 168

SmartKarrot

FEBRUARY 16, 2022

Chris Orlob is the senior director of product marketing at Gong.io, an AI (Artificial Intelligence) platform to provide sales analytics. He is a SaaS sales & marketing enthusiast who shares his insights on the same on social media. One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot.

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Andreessen Horowitz

NOVEMBER 28, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So we didn’t have product market fit for that. I don’t know really how to build pretty things.

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SaaStr

SEPTEMBER 18, 2020

They’ve invested in all of these other businesses. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. So number six, thinking you’re getting away with under investing in management, up scaling in HR. We all under invest.

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Sales Hiring CTO Hire Scale Investment 242

Mucker Capital

APRIL 6, 2023

As an individual user, I have absolutely no interest in using this product myself or testing it out. So this type of product is a little bit harder to build a PLG motion based on the freemium user base. If you're generating something that's brand new, like a brand new category, nobody understands about it.

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SaaStr

OCTOBER 16, 2020

What does really effective product marketing mean to Paul? Why does Paul believe that the builders are the new pro athletes? People are struggling ,as well as organizations, obviously, but they’re also super willing and keen to try new things to improve how they work. Harry Stebbings: Totally get you.

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CTO Coach Sales Hiring Software Review CTO Hire 173

OPEXEngine

JUNE 16, 2020

The 90-Day Rule , which argues that new managers need to be decisive about who stays on the teams they inherit. However, as soon as a founder/CEO raises venture capital (VC) they have decided to take investing partners along on the journey. The scariest thing a new CEO can say is “it looks like you guys had a bad quarter” [9].

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Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

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OPEXEngine

NOVEMBER 11, 2020

This made it hard to chart a clear course: Jebbit’s message to the market was a bit too broad, causing Sales to bring in customers across a range of personas, prompting CS to invest extra resources to keep a wide variety of customers engaged.”. A scoring system identifies which customers are healthy and happy with your product.

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SaaStr

APRIL 9, 2019

And then, invest your energy and time into the product. And also, we always prioritize the features requested by our existing customers over the new prospects. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. It’s too hard?

Sales Hiring 131

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Sales Hacker

NOVEMBER 4, 2019

He co-founded and served as CTO of Safend, an endpoint security solution acquired by Wave Systems. Usually they are ready to make a big investment again in the six and sometimes seven digit commitment. I’m really curious to learn about new technologies that allow us to move faster. What’s your target?”

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SaaStr

MARCH 31, 2024

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. So, for those of you thinking, “Hey, I’m going wait on the ROI of our culture, or I’m going to wait to invest in our employee experience,” wait no longer.

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SaaStr

JULY 10, 2021

At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have product market fit was effectively number one. Build the product. Get it into the market. As the evolution of the company, as we started moving up market, started selling to enterprises, it was, “OK.

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