Investment Market Segmentation Metrics Underperforming Technical Team 
SaaStr
MARCH 30, 2024
One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. It’s one thing to invest in an area where only 5% of your business is today. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market.
User Pilot
APRIL 30, 2024
Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.
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SaaSOptics
MAY 19, 2022
Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.
SaaStr
DECEMBER 5, 2019
We’d been doing some investment, the product and technology leaders, but we talked about creating a proper investment fund to spur innovation around Workday ecosystem to get earlier stage companies, part of the Workday story for our customers. And I found some exciting things happening in a lot of investments.
SaaStr
JULY 22, 2019
That’s not a bad start. We could see the market opportunity there, but nothing as big as we’ve been able to realize, now, as a company. We work with mostly modern teams. Developers were really loyal to the product, and they were able to take the product with them whenever they went. FULL TRANSCRIPT BELOW.
ProfitWell
DECEMBER 4, 2019
An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Do I have a strong monetization strategy in hand for when I do decide to seek some form of investment?
Outseta
MAY 8, 2020
What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.
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