Intercom, Inc.
JANUARY 24, 2023
The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.
Sales Hacker
JUNE 7, 2021
Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. People from Marketing who have knowledge of customers and the markets they operate in, will be able to make an important contribution.
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Intercom, Inc.
JUNE 10, 2020
You therefore control how fast you build Product Judgment by deciding how often you personally observe and talk to your customers. These experiences, whether it is observing someone use your product, or interviewing them about your product, need to be wide ranging. Product Judgment and domain knowledge.
Sales Hacker
NOVEMBER 16, 2020
I recommend: Outsourced buyer interviews with a clustered model. Most writing about win/loss analysis takes it for granted that buyer interviews are the best method. And while I agree that buyer interviews can yield the most accurate, highest fidelity data, they’re also the most expensive approach. Buyer interviews.
User Pilot
JUNE 13, 2022
We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.
GetUplift
MAY 15, 2019
Same with customer interviews and other qualitative data. In this workshop, we’ll show you how to specifically use these insights to optimize your website. In this workshop, we have our very own Sophia Dagnon presenting. Research gives us a snapshot of this context. But this context changes. It fluctuates.
OpenView Labs
AUGUST 30, 2019
Different functions within an organization can own the monetization strategy: product, marketing, go-to-market and bizops. Design Workshop. We use various firsthand market research such as customer interviews, focus groups, surveys and A/B tests to validate our proposed pricing improvement method.
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