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SaaStr Podcast 457 (and Video): Building Your Ideal Customer Profile: Target Your Product, Sales and Marketing Effectively

SaaStr

In this SaaStr Build panel, three cloud marketing and business leaders share tips to craft the perfect customer profile for your SaaS business. Read on for advanced learnings from Carilu Dietrich (Board Advisor at 1Password), Katrina Wong (VP of Product Marketing at Segment), and Isabelle Papoulias (CMO at Mediafly).

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SaaStr Podcasts for the Week: May 24, 2019

SaaStr

As for Andrew, he started his first software development company at the age of 18 and has been running Wrike for the last 13 years alongside advisory roles with both Ditto and Appulate. How does the founder know when is the right time to start moving to enterprise? What are the benefits of starting in SMB?

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Product Team Structure – A Guide For SaaS Product Teams

User Pilot

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Founded in 2019, Cognota is the first and only LearnOps platform for corporate learning and development teams. Ryan Austin 01:00 Sure.

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How Stack Overflow Harnesses the Power of Flexible Leadership

OpenView Labs

Take Stack Overflow , the world’s largest software developer network, community, and platform, serving close to 100 million monthly visitors. Most software companies start with a product obsession. The early years are spent going deep on the product, the customer, and finding product market fit.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

While our solution is a great fit for SaaS businesses that have their sights set on rapid growth, a mammoth-sized enterprise company might require an enterprise tool—like an ERP—to maintain a consistent workflow and operational structure across all their departments. You have poor product/market fit.

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What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal

Sales Hacker

Chasing only enterprise deals. Overselling your product. 1) Chasing Only Enterprise Deals. More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. It’s great to dream about bagging enterprise deals with the Fortune 500 companies.

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