SaaStr

FEBRUARY 16, 2024

Alex Kayyal and Julie Kainz, Partners at Lightspeed, shared at SaaStr Annual a framework they developed around how to think about this new era of Artificial Intelligence in SaaS, what opportunities are out there for startups, and how to think about incumbents. CRM wasn’t a new category, but they were done on-premise.

AI 204

AI Artificial Intelligence Healthcare New CTO 204

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 128

Marketing CTO Coach Entrepreneurship AI Search 128

Buffer Resources

DECEMBER 1, 2023

Given that their guidance is so universal — both for people just stepping into new roles and those at fast-paced companies like Buffer — I thought I’d share their wisdom here. I've always been one to jump on the new thing as soon as I discover it. Social Media is always changing, and platforms come and go.

VP of Engineering 99

VP of Engineering Part-Time CTO New CTO CTO 99

User Pilot

MAY 1, 2024

He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs) – Lenny interviews Sam on the journey toward building Google Docs.

Underperforming Technical Team 74

Underperforming Technical Team New CTO Interviewing CTO 74

Natalia Luneva

APRIL 30, 2021

If you are still unsure about the value of community marketing or are just about to launch yours, keep reading. . SaaS Community Marketing: 11 stories from software companies. Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 We have received over 2.6k

Marketing 98

Marketing Social Media SaaS New CTO 98

Valerian Tech

FEBRUARY 10, 2023

However, they are still relatively new and their value can be extremely volatile, making them a high-risk investment for some people. A cryptocurrency project is a venture or initiative that involves the development, launch, and management of a new cryptocurrency or blockchain platform. What is a Cryptocurrency Project?

Part-Time CTO 52

Part-Time CTO CTO CTO Coach CTO Hire 52

SaaStr

JANUARY 12, 2022

And you lose renewals when you didn’t engage enough of the stakeholders. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Your key champion might buy just 1 or 2 new products a year.

CTO Hire 264

CTO Hire Sales Hiring New CTO CTO 264

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 172

Underperforming Technical Team Outsourced Development Development Part-Time VPE 172

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. Because when marketing meets AI , magic happens.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Average salary: $196,172/yr.

Sales Hiring 88

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 88

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 142

New CTO Sales Hiring B2C CTO Hire 142

Sales Hacker

NOVEMBER 16, 2023

Demonstrating a clear understanding of your buying cCommittee and enabling your go-to-market teams to employ this information as part of your sales playbooks will unblock deals, help you prioritize resources to impact, and chart mutual close plans with your customers. Examples: VP of Engineering, Director of Marketing, or Head of Revenue.

Part-Time VPE 88

Part-Time VPE Technical Review Forecasting Software Review 88

Casey Accidental

FEBRUARY 8, 2022

Retention & Engagement. A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection. Product: Product Leadership , Product Strategy , User Insights for Product Decisions , Product Management Foundations , Mastering Product Management , Data for Product Managers (new).

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

Chart Mogul

JULY 1, 2020

B2B marketing is much more complicated than consumer marketing. Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Frontegg

JANUARY 27, 2022

These tools can be used to improve product engagement, reduce in-app friction, and achieve your Product-Led Growth business goals. One such example is automatically shooting up an onboarding video for new customers. But the good news is that all cross-department actions can be automated with Webhooks.

New CTO 98

New CTO SaaS Payment Features CTO 98

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 160

Scale Enterprise Scaling Sales Hiring 160

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 209

Part-Time VPE Technical Cofounder CTO Hire New CTO 209

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. Is it something we just have to continually improve and build on as new opportunities roll out? How is it different from WEM, or web engagement management? Here are a few to get you started.

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

Chart Mogul

JULY 1, 2020

B2B marketing is much more complicated than consumer marketing. Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Andreessen Horowitz

MARCH 20, 2024

And so, the thing that was really new about LLMs was the ability to, at extremely low cost, generate an answer instantly to any question. Adam: And so, based on all that, we landed on building Poe as a new chat-oriented AI product. We thought about, [as Quora] , what is the role that we’re going to play in this new world with AI?

AI Search 138

AI Search AI Artificial Intelligence Scale 138

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 132

B2B B2C Scale New CTO 132

SaaSHolic

MAY 5, 2023

Latin America has interesting characteristics that make it a viable place for investment, including a high level of internet penetration and social engagement. The decision to invest is based on the founding team’s potential and their product’s potential to scale and become a significant market player.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Frontegg

OCTOBER 14, 2020

Presenting: the first pre-built suite of universal SaaS capabilities, enabling SaaS teams to focus on core features, shorten time-to-market and drive user adoption. Frontegg provides a set of pre-built, essential SaaS product capabilities that easily integrate within any new or existing SaaS application.

DevOps as a Service 52

DevOps as a Service K8S orchestration (Kubernetes) Innovation New CTO 52

Outseta

MARCH 21, 2018

By Geoff Roberts 5 min read As I’ve been engaging with SaaS start-ups across industries this year, one thing has become certain; real estate tech is hot in 2018. Team: Co-founders Andy Taylor (CEO) and Navtej Sadhal (CTO). is a New Jersey based online property management platform built for both landlords and tenants.

Outsourcing Services 75

Outsourcing Services New CTO Outsourced Development CTO 75

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

OPEXEngine

FEBRUARY 13, 2020

Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. The Chief Customer Officer includes all of Sales and Marketing and covers the whole customer journey, from lead through customer renewal. Cross functional management was attempted but often not effective.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

Intercom, Inc.

JULY 10, 2018

Having one tool that helps you do all your most important work – sales, marketing and support – makes life so much easier. By giving your users the ability to chat directly with your team, not only does it give your team the ability to solve support issues faster , but it allows your users to engage with your company in a much more human way.

Business 106

Business SaaS New CTO CTO 106

Chart Mogul

MARCH 5, 2019

Jenna Ochoa is the Partner Marketing Manager at Justuno. However, the key to continuing that rapid growth lies in effectively utilizing customer segment information to better market to the website’s overall visitor audience. Looking at the marketing funnel. ChartMogul customer Justuno takes us through it.

Merchant Services 73

Merchant Services Scale New CTO CTO 73

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s suite of tools helps you engage customers on social media. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Sales Hacker

MAY 5, 2021

RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Marketing automation. In fact, she says that you will probably be thrown new software tools every three months in a RevOps job.

Scale 100

Scale Technical Cofounder Technical Advisors Sales Hiring 100

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? How should the success of marketing be measured? Bret was formerly the CTO at Facebook. Quip was founded by Bret Taylor and Kevin Gibbs.

Scale 167

Scale Sales Hiring Sales Recruiting Sales 167

SaaStr

MARCH 20, 2019

Jeff Lawson is the Founder & CEO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Just to name a few.

Underperforming Technical Team 119

Underperforming Technical Team Development Software New CTO 119

Frontegg

NOVEMBER 4, 2021

Getting in touch and engaging with these influencers can significantly boost your PLG efforts. Eric is also an Advisory Board Member for Udacity’s digital marketing curriculum. #4 Despite being extremely busy, Ramli is always open to new ideas and collaboration offers. #5 Growth Consultant, SVP Marketing at HubSpot.

Social Media 52

Social Media CTO Coach Technical Review New CTO 52

OpenView Labs

OCTOBER 5, 2021

Within a B2C organization, growth is usually pretty closely aligned with the marketing team. “At At Acorns, my team included user acquisition, CRM marketing, and growth product.” When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We Activation.

B2C 65

B2C B2B New CTO Acquisition 65

SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Julian Gottke, Marketing Lead at quintly Inc is all about the Wow-ing of customers. Full post.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. Integrate email marketing (HubSpot). Integrate sales CRM (Salesforce).

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77