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25 Marketing Books You Should Be Reading

Neil Patel

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Hacking Growth.

Marketing 128
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Growth hacking for mobile apps with Aleksandra Siciarz

Chart Mogul

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. A bit of background. Enter mobile. Enter Aleksandra.

Mobile 53
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Why B2B Brands Still Struggle With Designing Beautiful Sites In 2019

The Marketing & Growth Hacking Publication

Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? The following are some of the most common factors we see behind bad B2B websites. Get your priorities straight by creating a customer-centric team. Automate your Twitter sharing to increase engagement. Write for us.

B2B 40
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What Other Businesses Can Learn From the Marketing Efforts of Breweries

The Marketing & Growth Hacking Publication

absolutely loving the process, which shows through everything from customer service to marketing. The word is out: Breweries know something about marketing that other businesses can learn from. This is why their audiences relate to them and how they develop a loyal fan base (on top of producing tasty beer, of course).

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The Need-to-Know Mobile App Marketing Resources for This Year

The Marketing & Growth Hacking Publication

Further, where across the board, engagement with media channels continues to fall, one category bucks the trend?—?smartphones. Whereas many traditional marketers are only now beginning to mobil-ize their marketing vision , you are part of a club that’s already trailblazing a burgeoning industry. 385% growth through 2021.

Mobile 40
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Demand-Side Platform vs Ad Network: Which One Is Better For Media Buying?

The Marketing & Growth Hacking Publication

The fact is that Neanderthals weren’t so weak and simple-minded as many people may think. Most of the DSPs ( MediaMath , Epom Market DSP , Sizmek DSP , etc) are self-serve platforms. For example, the Epom Market team developed the so-called Bidding Autopilot feature.

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101 Content Marketing for Start-Ups

The Marketing & Growth Hacking Publication

Photo by rawpixel on Unsplash Nowadays everyone has a great idea they are developing. But the one point they all failed was about their content marketing strategy. While some of you might think I state the obvious here, keep in mind that some entrepreneurs are business people, but not marketing people. They all believe in it.