Mon.Sep 18, 2023

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Product Marketing vs Growth Marketing: What Are the Differences?

User Pilot

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. But what are those philosophic differences and how do they affect their day-to-day responsibilities? Well, let's understand the unique roles of PM and GM in the context of SaaS businesses.

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How To Actually Succeed in SaaS: AMA Part 2 with SaaStr Founder And CEO Jason Lemkin

SaaStr

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. In Part 2 of Ask Me Anything, Lemkin will answer these questions: How do you balance being authentic as a new startup and getting customers to buy into your vision vs. appearing well put together with everything going on?

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Customily Review

The Daily Egg

Whether it’s a monogrammed mug or a personalized phone case, custom items can make for incredibly thoughtful and meaningful gifts. And if. The post Customily Review appeared first on The Daily Egg.

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Dear SaaStr: What Percentage of Shares Should Be Set Aside for Employee Equity?

SaaStr

Dear SaaStr: What Percentage of Shares Should Be Set Aside for Employee Equity? Nuanced answer: A lot. But, the precise number today doesn’t matter. At a practical level, if you are growing quickly, you’ll typically grant 6-8% a year in additional grants (and dilution) — and maybe get half back as folks leave. VC answer: 10–15–20% should be set aside in each round , depending on the situation (more detail below).

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Richpanel review

The Daily Egg

Ecommerce store owners know that each customer is unique, so answering their questions and providing good customer service practices is inherently difficult. The post Richpanel review appeared first on The Daily Egg.

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I've Used Bluesky for 6 Months – Here's What You Should Know

Buffer Resources

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed.

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The 3 Stages of Hiring GTM Executives

Sales Hacker

I hope you’re starting off the week strong. The GTMfund team has been spread across the globe lately, big things happening! Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Dreamforce in SF last week for our GP, Max Altschuler. Singapore for our newest Partner, Paul Irving (well deserved and overdue!).

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Leverage the Power of AI with the New Close CRM ChatGPT Plugin

CloseSaaS

Use the new Close ChatGPT plugin to save time building contact lists, summarize your relationship with leads, and generate contextual email drafts. The beta version of our plugin is available now in the ChatGPT Plugin store for all Close customers.

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Offshore Development Center: How To Build ODC The Right Way

TurnKey Labs

Climate change causes one type of drought. Incessant demand for software development causes another: a constrained supply of talent. A Korn Ferry report estimates that by 2030 there will be a talent shortage of more than 84 million experts. Already, 54% of global technology organizations report that a lack of talent was impeding their progress.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Global Intelligent Payment Routing, Defined (& How It Impacts Your Bottom Line)

BlueSnap

As businesses expand and sell globally, they may notice the costs of payments going up and their authorized transactions going down. This may cause worry — and it should. But global intelligent payment routing can help reverse those trends and increase your company’s profitability. The post Global Intelligent Payment Routing, Defined (& How It Impacts Your Bottom Line) appeared first on BlueSnap.

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Let’s Talk About How Scytale Makes User Access Reviews a Walk in the Park

Scytale

User access reviews involve monitoring the rights and access privileges of those who can interact with your organization’s data, applications and infrastructure, including personnel, employees, vendors, service providers, and other relevant third parties. Furthermore, user access reviews are critical for the management and auditing of user account lifecycles, as well as ensuring that the access rights to your organization’s data systems are authorized and appropriate for every user’s