Nimble - Sales

JUNE 17, 2019

If you’re having trouble driving organic traffic to your website (or blog post) and generating qualified leads to convert into potential customers, you’ve come to the right place. We’ve compiled a list of top SaaS marketing strategies that will help you take your lead generation to the next level, and considerably improve your ROI. Here […]. The post 9 SaaS Marketing Strategies Guaranteed to Improve Lead Generation appeared first on Nimble Blog.

Strategy 109

Strategy Marketing SaaS 109

OpenView Labs

JUNE 17, 2019

On more than one occasion in the last few months, I’ve had a conversation with a client that goes something like this: “These candidates are GREAT, but we need to see more… who else is in the hopper?”. When I dig in further as to “why” the qualified people in front of them aren’t enough, it is always a result of the same thing: they’re afraid they might find someone better.

Sales Recruiting 53

Sales Recruiting Sales Hiring Scale Sales 53

The Daily Egg

JUNE 17, 2019

Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services. But this application of keyword analysis is very one dimensional. You only get a fair idea of what people are […] The post How to Use Keyword Analysis to Understand Your Customers appeared first on The Daily Egg.

Engineering 278

Engineering Strategy Business 278

SaaStr

JUNE 17, 2019

In 2019, the average enterprise buyers has deployed over 100+ SaaS apps, per Okta numbers. And the average SMB buyer has already purchased 50+ apps. So your prospects and customers are veterans. The general pyschology thus is different than it used to be in SaaS. The ideal flow is: Marketing generates awareness. Marketing (demand gen) and/or Sales (outbound) generates leads.

Enterprise 170

Enterprise B2B Sales SMB 170

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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

Generative AI

Tom Tunguz

JUNE 17, 2019

Next week, on the 27th of June, Redpoint will host Office Hours with Guillaume Cabane. Guillaume is an exceptional marketer. He built the highly successful growth practices at Segment and Drift. He stands out because of his persistence at the cutting edge. I remember when he told me of how he used the Clearbit Reveal API to change the content of conversations in Drift pop-ups to meaningfully improve conversion.

Startup 163

Startup Technology SaaS Marketing 163

SaaStr

JUNE 17, 2019

Debt can be good for SaaS. The key is — just not too much of it. For convertible debt, a little can help you make that extra hire, extend the runway, go more upmarket. But when it comes time to raise a Series A, assume that anything much more than 20% of a debt:equity ratio for the next round will spook Series A investors. In other words, assume for each $1 in SAFEs and convertible debt you raise, you’ll probably need to raise 4x than in the next round.

Startup 101

Startup SaaS 101

Sales Hacker

JUNE 17, 2019

How do you ensure you’re maximizing your sales team’s potential? How do you inspire your team to go above and beyond what they think is possible? The answers may surprise you. According to the first-ever State of Sales Performance Survey , in partnership with Sales Hacker, Ambition, Gong, AA-ISP, Vidyard, and Factor 8, the key is modern sales performance management.

Scale 101

Scale Underperforming Technical Team Sales Banking 101

Net-Results

JUNE 17, 2019

As a former marketing contractor, I might be able to answer this properly. I think it really depends on what you’re trying to achieve with said contract job. “Digital marketing” is a very broad term and therefore you need to be more specific about your desired outcomes. One marketer might be really good at branding and design. Another at paid ads and demand generation.

Technical Review 75

Technical Review Marketing Branding Strategy 75

Teamgate

JUNE 17, 2019

If you’re involved in sales you don’t need me to tell you that salespeople have taken a bad rap over the years. They’ve been branded with all manner of monikers; shysters, charlatans, hucksters, snake-oil peddlers, swindlers, con-men, phoneys, crooks, scoundrels, robbers, sharks, tricksters, and a hell of a lot more. Hardly flattering to an entire profession.

Technology 75

Technology Sales Software Branding 75

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Payments

Andreessen Horowitz

JUNE 17, 2019

Editor’s Note: This testimony was delivered by a16z managing partner (and former chairman of the board of the National Venture Capital Association) Scott Kupor to the U.S.

Venture Capital 69

Venture Capital Banking Management 69

Sales Hacker

JUNE 17, 2019

This week on the Sales Hacker podcast, we speak with Kathleen Roberge , Chief Revenue Officer (CRO) at Rocketrip. She’s great at managing people and incentivizing teams. She’s so good, she gets results! She’ll also share her secrets on how to be a rockstar CRO. If you missed episode 61, check it out here: PODCAST 61. Change the Job Process to Find the Right Candidate w/ Kathleen Roberge.

Sales Hiring 63

Sales Hiring Scale Management Sales 63

User Pilot

JUNE 17, 2019

If you’re looking for Pendo competitors to better suit your needs, then you’ve come to the right place. We’ve tried out many Pendo alternatives, each with their own specific use case. We dive into the pros and cons of each, and discuss the kind of use case they’re suited for. By the end of this article you’ll have a greater understanding of Pendo competitors and which one you should use.

Onboarding 52

Onboarding Software Review Underperforming Technical Team Enterprise 52

CloseSaaS

JUNE 17, 2019

Lots of people will tell you that outbound sales is a lost cause—that inbound is the only way to go, and that anyone doing outbound is wasting their time.

Sales 52

Sales Strategy 52

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Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

SaaS

BetterCloud

JUNE 17, 2019

Our bi-coastal new Chief Marketing Officer (CMO) Andrew Savitz has a passion for surfing and an insatiable appetite for Yelp. He can’t wait to put his plans into motion and share BetterCloud’s story with the world. Andy has extensive experience scaling enterprise SaaS companies, which makes him the perfect addition to BetterCloud. Andy has a bachelor’s degree in mathematics and computer science and an MBA from UCLA.

Marketing 40

Marketing Scale Travel Software Review 40

Intercom, Inc.

JUNE 17, 2019

Interview assignments have become a common component of the hiring process for engineering roles. These technical problems, also known as email screeners or, as we call them at Intercom, take-home tests, are a useful way to initially evaluate the technical ability of candidates applying for engineering positions. Here, we examine the take-home test and offer some practical advice to candidates looking to put together the best submission they can.

Interviewing 131

Interviewing Engineering Software Review Technical Review 131

Hull

JUNE 17, 2019

Picture this: Marketing sends a campaign email to a prospect sales has already engaged. Meanwhile, sales begins using a talk track that’s completely off-the-mark because they didn’t have the right information on hand. We’ve all been there, and it doesn’t end well. The age-old cliche of sales and marketing butting heads is all too real. It shows up in almost every organization in some form or another, regardless of how well-integrated the two teams are and how much they actually respect one anoth

Marketing 40

Marketing Sales Data Engagement 40