Mon.Nov 18, 2019

The 13 Critical Questions to Answer about Your Startup's Product Marketing

Tom Tunguz

Last week’s post on The Most Frequent Mishire in Startups generated the most comments on a post this year. In particular, it was this section. Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How does the buyer journey evolve with time? How do buyers describe the product amongst each other? Few early stage companies can answer those questions accurately. Why is this?

What Mattermark Can Teach Your SaaS Business About Risk Taking


Risk taking is a fundamental part of running a SaaS business. But how can you determine which are the right risks to take? Today, I'm turning to the example of Mattermark, and looking at how they solved one of the biggest problems a SaaS business can face: deciding when to expand into new markets

How Pendo Leverages a Great Product, Customer-centricity and Strong Culture for Success

OpenView Labs

There are two parts to building a successful and enduring company. The first is having a good idea. The second is developing and sticking to a set of core principles that serve to guide and shape your team, your product and your organization.

New!! The SaaStr Rising Star Scholarship Program for 2020 Annual!!


Heading into the 6th SaaStr Annual, we feel like we’ve perfected part of the formula. We’ll have 4,000+ SaaS CEOs and founders, 1000+ VCs, and 3,000+ mentorship sessions this year alone. But we want to make sure we also include the next generation.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

5 Questions with Todd Deacon


Meet Todd : Todd Deacon is the Managing Director of the Techstars SportsTech Melbourne Accelerator. Todd has a passion for the business of sport and in particular SportsTech, startups and venture capital.

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PODCAST 84: How to Operationalize Video in a Scalable Way w/ Ethan Beute

Sales Hacker

This week on the Sales Hacker podcast, we speak with Ethan Beute , Chief Evangelist and VP of Marketing at BombBomb. Ethan was one of the first employees at the self-funded video platform, BombBomb, which is now doing over $20MM in ARR.

The art of the customer visit (and why startups and SMBs should visit their customers)

When was the last time you visited a customer? Customer visits might seem extravagant and unnecessary on the surface. Why not just get on a call with your customers? Or email them? You could just send them a survey, or even dig into your product analytics to surface insights.

5 Sales Prospecting Tips to Unblock Your Holiday Sales Funnel

Sales Hacker

The period from Thanksgiving to New Year’s can be a tough time in B2B sales. You still have goals and quotas, but instead of workplaces abuzz with activity, you encounter tapped-out annual budgets, vacationing decision-makers, and an overall atmosphere of wanting to take time off.

5 ways your cloud migration may fail—and 5 ways to succeed

IT World

For most companies, migrating to the cloud is no longer a question of if but when. By moving applications to the cloud, you can improve security, data access, scalability, and IT flexibility, just for starters. Moving to the cloud can also save you money. However, be forewarned: Not all cloud deployments go smoothly. Migrations often take longer than expected, or they fail completely, resulting in wasted time and expense.

Cloud 50

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

The Real Housewives of tech


Today: the freshest members of the subscription class , a ProfitWell humble brag, and the Real Housewives of Tech. Your top subscription news. A humble brag. Your business is only as strong as the team behind it. And we freakin’ love our team. So we're pumped to announce that our ProfitWell crew has been recognized —for fostering one of the Top Places to Work in Massachusetts, in a survey project from The Boston Globe.

How to Start Using CRM for Real Estate Agents

Nimble - Sales

CRM for real estate management provides an extensive, quite helpful functionality apart from collecting and centralizing mass realty data. It ultimately allows optimizing the real estate agent’s performance and makes one’s job utterly efficient.

Data 52

Where chatbots are headed in 2020

Inside Intercom

Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact.

Product Tip Tuesday: Discover Who Your Files Are Shared With


SaaS applications have given users the ability to share information with unprecedented ease. While it’s a wonderful benefit for end users, this ability has created new challenges for SaaSOps professionals. .

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"