Mon.Nov 18, 2019

The 13 Critical Questions to Answer about Your Startup's Product Marketing

Tom Tunguz

Last week’s post on The Most Frequent Mishire in Startups generated the most comments on a post this year. In particular, it was this section. Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How does the buyer journey evolve with time? How do buyers describe the product amongst each other? Few early stage companies can answer those questions accurately. Why is this?

What Mattermark Can Teach Your SaaS Business About Risk Taking

Cobloom

Risk taking is a fundamental part of running a SaaS business. But how can you determine which are the right risks to take? Today, I'm turning to the example of Mattermark, and looking at how they solved one of the biggest problems a SaaS business can face: deciding when to expand into new markets

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How Pendo Leverages a Great Product, Customer-centricity and Strong Culture for Success

OpenView Labs

There are two parts to building a successful and enduring company. The first is having a good idea. The second is developing and sticking to a set of core principles that serve to guide and shape your team, your product and your organization.

New!! The SaaStr Rising Star Scholarship Program for 2020 Annual!!

SaaStr

Heading into the 6th SaaStr Annual, we feel like we’ve perfected part of the formula. We’ll have 4,000+ SaaS CEOs and founders, 1000+ VCs, and 3,000+ mentorship sessions this year alone. But we want to make sure we also include the next generation.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Questions with Todd Deacon

TechStars

Meet Todd : Todd Deacon is the Managing Director of the Techstars SportsTech Melbourne Accelerator. Todd has a passion for the business of sport and in particular SportsTech, startups and venture capital.

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PODCAST 84: How to Operationalize Video in a Scalable Way w/ Ethan Beute

Sales Hacker

This week on the Sales Hacker podcast, we speak with Ethan Beute , Chief Evangelist and VP of Marketing at BombBomb. Ethan was one of the first employees at the self-funded video platform, BombBomb, which is now doing over $20MM in ARR.

5 ways your cloud migration may fail—and 5 ways to succeed

IT World

For most companies, migrating to the cloud is no longer a question of if but when. By moving applications to the cloud, you can improve security, data access, scalability, and IT flexibility, just for starters. Moving to the cloud can also save you money. However, be forewarned: Not all cloud deployments go smoothly. Migrations often take longer than expected, or they fail completely, resulting in wasted time and expense.

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The Real Housewives of tech

ProfitWell

Today: the freshest members of the subscription class , a ProfitWell humble brag, and the Real Housewives of Tech. Your top subscription news. A humble brag. Your business is only as strong as the team behind it. And we freakin’ love our team. So we're pumped to announce that our ProfitWell crew has been recognized —for fostering one of the Top Places to Work in Massachusetts, in a survey project from The Boston Globe.

How to Start Using CRM for Real Estate Agents

Nimble - Sales

CRM for real estate management provides an extensive, quite helpful functionality apart from collecting and centralizing mass realty data. It ultimately allows optimizing the real estate agent’s performance and makes one’s job utterly efficient.

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The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

5 Sales Prospecting Tips to Unblock Your Holiday Sales Funnel

Sales Hacker

The period from Thanksgiving to New Year’s can be a tough time in B2B sales. You still have goals and quotas, but instead of workplaces abuzz with activity, you encounter tapped-out annual budgets, vacationing decision-makers, and an overall atmosphere of wanting to take time off.

12 steps to creating landing pages that convert

Inside Intercom

So you have a killer product and now you need to craft a landing page to sell it. Here’s how we create high converting landing pages. Most landing pages for SaaS products tend to focus too much on highlighting what you get (the features) and not enough on what it will do for you (the benefits).

Product Tip Tuesday: Discover Who Your Files Are Shared With

BetterCloud

SaaS applications have given users the ability to share information with unprecedented ease. While it’s a wonderful benefit for end users, this ability has created new challenges for SaaSOps professionals. .

Where chatbots are headed in 2020

Inside Intercom

Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.