Tom Tunguz

NOVEMBER 18, 2019

Last week’s post on The Most Frequent Mishire in Startups generated the most comments on a post this year. In particular, it was this section. Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How does the buyer journey evolve with time? How do buyers describe the product amongst each other?

Product Marketing 245

Product Marketing Startup Marketing Interviewing 245

Cobloom

NOVEMBER 18, 2019

Risk taking is a fundamental part of running a SaaS business. But how can you determine which are the right risks to take? Today, I'm turning to the example of Mattermark, and looking at how they solved one of the biggest problems a SaaS business can face: deciding when to expand into new markets.

Business 58

Business SaaS Marketing 58

OpenView Labs

NOVEMBER 18, 2019

There are two parts to building a successful and enduring company. The first is having a good idea. The second is developing and sticking to a set of core principles that serve to guide and shape your team, your product and your organization. The idea for Pendo arose out of a need I had experienced first-hand while working as the VP of Product at an enterprise SaaS business.

Payment Solutions 41

Payment Solutions Sales Hiring Payment Methods Payments 41

SaaStr

NOVEMBER 18, 2019

Heading into the 6th SaaStr Annual, we feel like we’ve perfected part of the formula. We’ll have 4,000+ SaaS CEOs and founders, 1000+ VCs, and 3,000+ mentorship sessions this year alone. But we want to make sure we also include the next generation. So this year, in partnership with Mixmax, we’re reserving 250 no-cost Rising Star passes to 2020 SaaStr Annual!!

SaaS 170

SaaS Management Marketing 170

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Payments

FastSpring

NOVEMBER 18, 2019

There’s no doubt that every software company out there is looking for ways to maximize their profits. Sometimes it’s a matter of cutting back costs and running a leaner, more efficient machine. Other times you want to get more buyers and increase your customer base. But sometimes maximizing profits is all about getting the most out of your current customers.

Customer Lifetime Value 61

Customer Lifetime Value Merchant Services Revenue Social Media 61

IT World

NOVEMBER 18, 2019

For most companies, migrating to the cloud is no longer a question of if but when. By moving applications to the cloud, you can improve security, data access, scalability, and IT flexibility, just for starters. Moving to the cloud can also save you money. However, be forewarned: Not all cloud deployments go smoothly. Migrations often take longer than expected, or they fail completely, resulting in wasted time and expense.

Cloud 56

Cloud Data 56

Nimble - Sales

NOVEMBER 18, 2019

CRM for real estate management provides an extensive, quite helpful functionality apart from collecting and centralizing mass realty data. It ultimately allows optimizing the real estate agent’s performance and makes one’s job utterly efficient. A Classic Example of the Realty Agent’s Workflow Looking for clients & realty objects; Demonstrating realty object to clients – includes […].

Data 45

Data Management 45

ProfitWell

NOVEMBER 18, 2019

Today: the freshest members of the subscription class , a ProfitWell humble brag, and the Real Housewives of Tech. Your top subscription news. A humble brag. Your business is only as strong as the team behind it. And we freakin’ love our team. So we're pumped to announce that our ProfitWell crew has been recognized —for fostering one of the Top Places to Work in Massachusetts, in a survey project from The Boston Globe.

Entertainment 43

Entertainment Subscription Payment Features Interviewing 43

Intercom, Inc.

NOVEMBER 18, 2019

Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact. We fundamentally believe chatbots have the potential to transform businesses in two ways: by delivering radical efficiencies, and by helping businesses meet ever-increasing consumer demands. In our very first Chatbot Trends Report, which we’re releasing today, we see the efficiency half of that equation start to unfold.

Scale 42

Scale Technical Review B2C Banking 42

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

BetterCloud

NOVEMBER 18, 2019

SaaS applications have given users the ability to share information with unprecedented ease. While it’s a wonderful benefit for end users, this ability has created new challenges for SaaSOps professionals. . For most people, sharing business documents with a personal email address is done for the sake of convenience, without thinking twice. However, this practice is a headache for IT and security teams who need to know where all their company’s data is and who has access to it.

Engineering 8

Engineering Data SaaS Business 8

Sales Hacker

NOVEMBER 18, 2019

This week on the Sales Hacker podcast, we speak with Ethan Beute , Chief Evangelist and VP of Marketing at BombBomb. Ethan was one of the first employees at the self-funded video platform, BombBomb, which is now doing over $20MM in ARR. Ethan is also the host of The Customer Experience Podcast , and the author of Rehumanize Your Business. If you missed episode 83, check it out here: PODCAST 83.

Scale 55

Scale Communication Interviewing Engagement 55

Intercom, Inc.

NOVEMBER 18, 2019

So you have a killer product and now you need to craft a landing page to sell it. Here’s how we create high converting landing pages. Most landing pages for SaaS products tend to focus too much on highlighting what you get (the features) and not enough on what it will do for you (the benefits). And those that do highlight the benefits tend to go too far.

Sales Hiring 208

Sales Hiring Pricing Sales Funnel Engagement 208

Sales Hacker

NOVEMBER 18, 2019

The period from Thanksgiving to New Year’s can be a tough time in B2B sales. You still have goals and quotas, but instead of workplaces abuzz with activity, you encounter tapped-out annual budgets, vacationing decision-makers, and an overall atmosphere of wanting to take time off. The holiday season is huge for retailers, representing up to 30 percent of annual sales, but sales departments in B2B tend not to expect much from this time of year.

Sales Funnel 60

Sales Funnel Sales B2B B2C 60

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Payments