Tue.Sep 01, 2020

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CRM at a Glance: Key Statistics You Should Know About Customer Relationship Management

Nimble - Sales

In 2020, the business world has gotten a lot more technological. From social media’s rise to the growing reliance on customer service, the ability to adapt to the changing times is more important than ever. And for many businesses looking to make an impact, there’s one innovation that can seriously change the game: CRM software. […]. The post CRM at a Glance: Key Statistics You Should Know About Customer Relationship Management appeared first on Nimble Blog.

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It's Hard to Overcome Inertia

Practical Advice on SaaS marketing

One thing I’ve learned in talking with customers: People have a high threshold for pain. It’s really difficult to get them to move away from whatever system they’re using to handle some task in their organization – no matter how bad that system is - and adopt a new one. When I talk with customers that have recently purchased a new software-as-a-service (SaaS) solution for their organization, I always ask “What system did you have before, and why did you decide to change.

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Neil Patel

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was d

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The Digital Future of Tabletop Games

Andreessen Horowitz

Dungeons & Dragons , the granddaddy of all role-playing games, has never been more popular than it is today. Released in 1976 the tabletop fantasy game was unique for introducing user-generated storytelling. One person dubbed the Dungeon Master prepares and … The post The Digital Future of Tabletop Games appeared first on Andreessen Horowitz.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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The 5 Best SEO Companies of 2020

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants. Today, the SEO service providers’ industry, valued over $65 billion , is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake.

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Aussie businesses shift to subscription models

Zuora

Below is an excerpt from an article in The Australian A new collaboration between international billing providers GoCardless and Zuora […]. The post Aussie businesses shift to subscription models appeared first on Zuora.

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How to Build Organizational Confidence in Your Team

OpenView Labs

“I think I’m going to take some time off to just process what happened during this first half of the year,” my client said to me as we peered at each other through a video screen. She’s the CEO of a manufacturing company and has been caught up in all the intense work of scenario planning, adjusting the strategy , keeping the team together and making sure their revenue is still coming in the door.

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Appearance on the CFO Bookshelf Podcast with Mark Gandy

Kellblog

Just a quick post to highlight a recent interview I did on the CFO Bookshelf podcast with Mark Gandy. The podcast episode, entitled Dave Kellogg Address The Rule of 40, EPM, SaaS Metrics and More , reflects the fun and somewhat wandering romp we had through a bunch of interesting topics. Among other things, we talked about: Why marketing is a great perch from which to become a CEO.

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Guest post: Using Facebook retargeting to increase conversion and feature adoption

Hull

This guest blog post was written by Aazar Shad, Head of Growth at Userpilot. Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption of your product can be executed in a couple of different ways, through different channels like: Inside the product itself.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Gray Versus Green: Who Makes the Better Start-Up CEO

OPEXEngine

“People over 45 basically die in terms of new ideas.” said venture capitalist Vinod Khosla in 2011. “People under 35 are the people who make change happen,” he further asserted. Taking the exact opposite tack, in a recent CNBC interview, Alan Patricof , founder of Greycroft Partners, an elite venture capital firm, said: “academic studies show that the success rate of entrepreneurs who start at the age of 60 are twice as successful as those that started in their thirties.

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The Human Side of Championing Organizational Change

Chargebee

How can you empower the change catalysts within your firm to bring about an organizational change?

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IT Pro Live: Enabling culture through technology

ITPro

How to use technology and tools to create a productive and welcoming workplace.

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PODCAST 125: The Power of Authenticity and Emotional Intelligence in Sales with Mykal White

Sales Hacker

Today on the show we’ve got Mykal White, founder, owner, and CEO of a consulting business called NUNDA. We talk about using real human English language and being your whole authentic self in the context of a sales cycle and how that can really drive outcomes for you as it has for Mykal. If you missed episode 124, check it out here: Managing Through Crisis: How to Create Pivotal Career Moments with Alyssa Merwin.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

Unbounce

What’s the difference between a window shopper and a customer? I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead. The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.

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How to Predict Customer Churn—And What to Do About It

Totango

To paraphrase the famous saying, there are only two things that are certain in business: churn and taxes. While it is impossible to completely avoid either, there is much you can do to limit the impact of both. And, in the case of churn at least, by learning from what you cannot avoid you can prevent yourself from suffering any loss that will do real harm.

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