How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket
Intercom, Inc.
DECEMBER 12, 2019
Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. Vidyard did the opposite. Instead of capturing small businesses and then trying to upgrade them to paid plans, the video hosting and analysis startup attracted larger companies, then worked backwards.
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