Tue.Jul 08, 2025

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How to Scale Marketing Personalization Without Losing Authenticity

The Daily Egg

Have you ever felt like brands are talking at you instead of to you? Today’s audiences expect more than a generic message. They want relevance, The post How to Scale Marketing Personalization Without Losing Authenticity appeared first on The Daily Egg.

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Dear SaaStr: How Do You Best Pick and Choose Board Members and Senior Advisors?

SaaStr

Dear SaaStr: How Do You Best Pick and Choose Board Members and Senior Advisors? Choosing board members and advisors is one of the most critical decisions you’ll make as a founder. These are the people who will guide you through the toughest challenges, help you scale, and, frankly, have a huge impact on your happiness as a founder. A few thoughts: Prioritize Trust Above All Else : You’re going to be working with these people for years, through good times and bad.

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New in Buffer: LinkedIn Profile Analytics

Buffer Resources

For the past couple of years, I’ve been using Buffer to build a posting habit on LinkedIn. I’ve been sharing what I’m learning, posting about work and life, and trying to stay consistent. But one thing has always been missing: a simple way to see what’s working. That’s exactly what we’re introducing today: LinkedIn Profile Analytics , now available inside Buffer.

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88% of B2B IPOs Have Founder CEOs. And Those Ones Do Far, Far Better

SaaStr

The Trend Continues: Almost 90% of B2B IPOs Have Their Founders Still as CEO Why founder leadership through public markets remains the overwhelming norm in enterprise software The data is unequivocal: when B2B software companies go public, they almost always keep their founders as CEO. Our comprehensive analysis of 65 major B2B software IPOs reveals that 88% maintained founder leadership through their public debut—a pattern that has remarkably strengthened with recent market entries.

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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The Fastest Way to Fall Behind: Running the Same Old GTM Tactics

The CRO Club

Your go-to-market playbook probably still works. but not fast enough to keep up. If you're feeling stuck or falling behind, Everett Berry shares how high-performing teams are moving faster, testing smarter, and staying ahead. The post The Fastest Way to Fall Behind: Running the Same Old GTM Tactics appeared first on The CRO Club.

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Payment processing in Canada: A roadmap for platforms eager to expand 

Payrix

The Canadian card and payments market is valued at approximately $913.4 billion, according to GlobalData , with a projected Compound Annual Growth Rate (CAGR) of over 5% until 2028, showing the strength and stability of a thriving market with significant growth opportunities for those ready to strike. The Canadian eCommerce and online payments sectors continue to thrive as well, with expectations of reaching north of $140 billion in growth by 2025, a CAGR of 17% over the past 5 years.

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Canva Gives Its 5,000 Employees a Week to Learn AI. Will It Work?

SaaStr

Cavna is giving its 5,000 employees a week away from their daily jobs to … learn AI. For real. A great idea, But is a week enough to turn folks that aren’t “AI natives” … into experts? And can you reskill enough folks, fast enough, in the Age of AI? And do folks really, honestly, even want to be reskilled? Or just talk the talk?

AI
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform.

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Best Practices of Using CRM for Digital Transformation Consulting Firms

Nimble - Sales

In the fast-evolving landscape of digital transformation consulting, where client relationships and data-driven strategies are paramount, Customer Relationship Management (CRM) systems have become indispensable tools. For solo entrepreneurs and small consulting firms, CRMs streamline operations, enhance client engagement, and drive The post Best Practices of Using CRM for Digital Transformation Consulting Firms appeared first on Nimble Blog.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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7 A/B Testing Examples (Proof that Experimentation Works)

The Daily Egg

It’s normal not always knowing exactly where to start when you’re planning to run conversion rate optimization (CRO) experiments. Even if you met the A/B. The post 7 A/B Testing Examples (Proof that Experimentation Works) appeared first on The Daily Egg.

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How Automotive Dealerships Can Boost Customer Retention with Loyalty Programs in 2025

SaaS Metrics

As competition in the automotive industry intensifies, customer retention has become just as critical as customer acquisition. In 2025, forward-thinking dealerships recognize that cultivating lasting relationships with existing customers through strategic loyalty programs is essential for sustained success. Loyalty programs not only enhance repeat business and customer satisfaction but also encourage valuable.

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Payroll Companies for Remote Employees in LATAM

TurnKey Labs

The advent of remote work has transformed the global business landscape, and Latin America is one of the hottest destinations for offshore tech hiring. With the rise of digital technologies and a growing emphasis on flexible working conditions, more companies are tapping into the talent pool available in the Latin American region.