Fri.Sep 08, 2023

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FREE Upcoming Workshop Wednesdays with A16Z, Notion, ex-CMO Calendly, Atomic, Weights & Biases, ex-CRO Divvy and More!!

SaaStr

So our weekly live Workshop Wednesdays have been a hit! ! We bring in a top, tactical SaaStr speaker live on Zoom for a deep dive on a core topic, then open it up for some great AMA! Almost 4,000 folks have signed up so far! Sign up for free Workshop Wednesdays here ! Upcoming ones: September 13th: Stephanie Opdam, Principal @ Notion Capital September 20th: Kristina Shen, General Partner @ A16z September 27th: Patrick Moran, Former CMO and CRO @ Calendly and Rafael Alenda, Former Vice Presid

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How To Use Pepper Content

The Daily Egg

If you are struggling to achieve your marketing goals because of difficulties keeping everyone involved in content creation on the same page, The post How To Use Pepper Content appeared first on The Daily Egg.

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The Customers We Visit Are Worth 40% More Than Those We Don’t

SaaStr

So I use SaaStr itself as a bit of a lab to keep my learnings on sales & marketing fresh. We have 150+ sponsors and I continually learn from them. One thing I’m a bit embarrassed to admit is we didn’t actually crunch the numbers to see what happens when we go visit our sponsors in person. The answer? 40% higher revenue per sponsor, and about 10% higher logo retention when we showed up in person.

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Clouded Judgement 9.8.23 - Early Q2 '23 Earnings Recap

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Q2 Earnings Recap Preview We’re now through Q2 earnings season! I’ll post a much longer recap soon, but today I wanted to post the highlights. Overall, I’d describe Q2 as “Buying environment didn’t get worse, but we’re not out of the woods yet.” We saw some green shoots in AWS and a few other consumption names, and overal

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Dear SaaStr: How Do You Respond to a VC Who Says They Don’t Invest in Your Space?

SaaStr

Dear SaaStr: How Do You Respond to a VC Who Says They Don’t Invest in Your Space? You move on. They almost certainly don’t invest in your space, at least not as your stage, with your risk profile, etc. -> At a higher level, you basically can’t convince a VC to invest in a space, an idea, a startup they genuinely aren’t interested in. Save your energy.

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Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024

Sales Hacker

This week the team flew down to San Mateo for SaaStr – tons of great networking and sessions. A quick shoutout to two incredible GTMfund portfolio company founders who shared the same stage: Melanie Fellay CEO and CoFounder of Spekit , and Christina Ross CEO and CoFounder of Cube , who ran a session at SaaStr on The Top Founder Mistakes to Avoid on The Path to $10M in ARR alongside Shiloh Johnson , Founder/CEO of ComplYant.

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13 A/B Testing Mistakes And How to Fix Them

User Pilot

Are A/B testing mistakes limiting your ability to drive engagement and conversion? You can’t really know until you analyze your process for errors. But here’s a fact: many SaaS companies are going about A/B testing the wrong way. This article discusses 13 common mistakes you should avoid when doing growth experiments. TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if

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Churn vs. Retention Rate: Supercharge your revenue growth by knowing the difference

Chargebee

Churn and retention rates might look like two sides of the same coin, but they measure two different aspects of your customer journeys and apply them to other teams. The churn rate captures the drawdowns of customers that have exited your platform in a particular period (monthly, quarterly, annually) and better indicates the issues nesting within your business.

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What is Natural Language Processing (NLP) and Common Applications

SaaS Metrics

How do machines interpret our digital chatter? What enables them to comprehend a flood of emails, video calls, or quick chatbot queries? Enter natural language processing (NLP). This technological marvel bridges the divide between human language and machine understanding. NPL’s influence isn’t limited to consumer touchpoints. In the corporate sphere, businesses deploy.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Churn vs. Retention Rate: Supercharge your revenue growth by knowing the difference

Chargebee

Churn and retention rates might look like two sides of the same coin, but they measure two different aspects of your customer journeys and apply them to other teams. The churn rate captures the drawdowns of customers that have exited your platform in a particular period (monthly, quarterly, annually) and better indicates the issues nesting within your business.

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Deep Learning: An introduction to Deep Learning and Its Breakthroughs

SaaS Metrics

How can machines instantly recognize a song or distinguish between voices? Why can some predict weather patterns with astonishing accuracy? The answer lies in deep learning. As a subset of machine learning, deep learning powers many technological advances. It allows cars to navigate without drivers. It helps virtual assistants understand nuanced human.

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The Potential of AI in Healthcare: Improving Diagnosis and Treatment

SaaS Metrics

Healthcare is in the midst of a profound shift, thanks to the emergence of artificial intelligence (AI) as a driving force. AI’s influence reaches across various fronts. It enhances patient outcomes and untangles administrative complexities. Yet, what truly captures attention is its potential to revolutionize how we diagnose and treat illnesses.

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SaaS for Nonprofits: Technology Solutions for Mission-Driven Organizations

SaaS Metrics

Imagine a world where a nonprofit’s noble cause isn’t bogged down by the weight of administrative tasks. Where automation takes the lead, allowing passion and purpose to shine brighter. This isn’t a distant dream; it’s the present reality offered by Software as a Service (SaaS) solutions. Designed to meet the unique demands. Read more The post SaaS for Nonprofits: Technology Solutions for Mission-Driven Organizations first appeared on SaaS Metrics.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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SaaS and DevOps: Accelerating Software Development and Deployment

SaaS Metrics

The rapid pace of today’s software development calls for an agile, robust approach to IT operations. Enter DevOps, a system that marries development and IT for seamless code delivery. But let’s be honest, implementing DevOps can be complex and costly. Thankfully, the intersection of SaaS and DevOps is offering a remedy. This. Read more The post SaaS and DevOps: Accelerating Software Development and Deployment first appeared on SaaS Metrics.

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Automation Tools and Technologies: An Overview of Popular Automation Tools and Platforms

SaaS Metrics

Business is changing fast, and a key driver of this is automation. This isn’t just a trendy buzzword; it’s a tool that companies use to do better business. Automation can do tasks faster and more accurately than humans. And it’s not just for big corporations. Let’s break down what automation is and. Read more The post Automation Tools and Technologies: An Overview of Popular Automation Tools and Platforms first appeared on SaaS Metrics.

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The Role of APIs in SaaS: Enabling Seamless Integrations and Extensibility

SaaS Metrics

Are you an aspiring SaaS founder brimming with ideas but overwhelmed by the sheer number of options? One buzzword you might have encountered is API-based SaaS. This article aims to demystify what API-based SaaS is, its merits, and the challenges you should prepare for. By the end, you’ll have a clearer roadmap. Read more The post The Role of APIs in SaaS: Enabling Seamless Integrations and Extensibility first appeared on SaaS Metrics.

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SaaS for IoT: Connecting Devices and Enabling Smart Solutions

SaaS Metrics

The intersection of Software-as-a-Service (SaaS) and the Internet of Things (IoT) is shaping up to be a crucial development in the technological space. With both sectors experiencing remarkable growth—SaaS slated to reach $441.26 billion by 2027 and the IoT market ballooning to $2,465.26 billion by 2029—the synergy between these technologies presents enticing.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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SaaS For Personal Productivity: Organizing and Optimizing Daily Life

SaaS Metrics

Everyone seeks tools to elevate their daily efficiency, especially when it comes to personal productivity. SaaS—Software as a Service—answers this call with distinction. This article highlights essential SaaS solutions designed to help you organize and optimize daily life. But before we dive into these solutions, let’s break down what SaaS truly means.

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