Sun.Mar 08, 2020

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Notes from Office Hours with Lisa Lawson

Tom Tunguz

Recently, we welcomed Lisa Lawson to SaaS Office Hours to talk about building a channel go-to-market strategy for SaaS companies. Lisa built the channel at Optimizely, which accounted for a meaningful fraction of new business. I learned quite a bit from the sessions with the five companies who attended the one-on-one sessions. Here are my notes. Where to Start.

Scale 332
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The Virtues and Opportunities in Being #2

SaaStr

I used to hate the idea of “power laws” That the advantages of being #1 compound over time. It seemed to turn all startups into just numbers on a graph. But has time has gone on, I’ve learned it’s often right. Just look at Zoom’s incredible run to dominate an existing category. Being #1 in a category often takes 80%-90% of the value and benefits.

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COVID-19 Disease Resources & Readings

Andreessen Horowitz

Editor’s note: Here’s a selected list of resources on the novel coronavirus (formerly known as as 2019 n-CoV, now known as SARS-CoV-2) that causes COVID-19 disease. ~Sonal Chokshi. official sources. CDC (Centers for Disease Control and Prevention, part of the … The post COVID-19 Disease Resources & Readings appeared first on Andreessen Horowitz.

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2 Simple Solutions to Improve Your Outbound Sales Cadence

Sales Hacker

Inside Sales Managers are getting too hung up looking for the perfect sales cadence formula — the perfect combination and spacing of phone/voicemail + phone/no voicemail + email + social touch that will generate results. They’re driving themselves crazy, stressing out over finding the best outbound sales cadence, especially when the sales numbers aren’t meeting expectations.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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A Missive to Marketing: Impose Simplicity

Kellblog

Markets are complex. Customers are complex. Products are complex, sometimes very. Heck, the world is complex. What’s a marketer to do? Great marketing is about making things simple. We do that by imposing simplicity on a complex world. We might be attacked for so doing — people might accuse us of over-simplification. And we don’t want that either because we need to stay credible.

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How Startup CEOs Should Think About the Coronavirus, Part III — Useful Links

Kellblog

This post in part III in a series. Part I covers the basics of employee communications. Part II provides information on how several leading companies are handling the situation and offers specific thoughts on financial planning. This part, a set of curated links that I have found useful, was formerly at the end of part II, but I figured it really should be a standalone post.

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16 Minutes on the News #25: Gaming & Chrome OS/Steam; Going Cashless; Coronavirus Latest

Andreessen Horowitz

This episode of 16 Minutes on the news covers: Google could bring Steam support to Chrome OS , according to an earlier unconfirmed report , and what that could mean for the broader gaming ecosystem, developers as well as devices. … The post 16 Minutes on the News #25: Gaming & Chrome OS/Steam; Going Cashless; Coronavirus Latest appeared first on Andreessen Horowitz.

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Should Your CRM or Marketing Automation Platform Be Your “Source of Truth”?

Hull

If you’re in B2B marketing ops, sales ops, or system administration, you’ve likely come face-to-face with this question before. Perhaps you joined an organization early on and had to drive this decision for your company or maybe you inherited a martech stack that had already defined its source of truth. Either way, the question of which system is the be-all-end-all of customer data is one that many organizations have had to address at one point or another.