Mon.Jun 30, 2025

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Dear SaaStr: How Should Startup Founders Approach Early-Stage Hiring?

SaaStr

Dear SaaStr: How Should Startup Founders Approach Early-Stage Hiring? Early-stage hiring is one of the most critical things a founder will do—it sets the foundation for everything else. Here’s how you should approach it: Be relentless about recruiting. Relentless. To be a great CEO, you have to force yourself to be a great recruiter. This means dedicating serious time—15 hours a week minimum—to sourcing, interviewing, and closing candidates.

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Four Ways to Balance Short- And Long-Term SaaS Marketing

Kalungi

How do you strike the balance between the short-term marketing tactics that have a very quick return, but are also less scalable, and inhibit exponential growth, and others with a far longer return?

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AI Apps The SaaStr Team Loves — and Uses Every Day

SaaStr

These are the AI tools that help our tiny SaaStr team just hum. We’re not a massive organization with unlimited resources. We’re a tiny team that needs to punch above our weight every single day. These tools make that possible. 50% of SaaStr already runs on AI. Our goal? 80%. Because every minute we save on operational tasks is a minute we can spend creating better content, building stronger community connections, investing in better start-ups, and delivering more value to the B2B wo

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More control, 90% less CDP spend: why we moved from Segment to Jitsu

Chart Mogul

A few months ago, I was reviewing our RevOps budget when one line item jumped out: our Customer Data Platform (CDP) spend. It hadn’t changed in over a year, but our use of the platform had. That moment kicked off a deeper audit of our tracking stack and led to one of our most impactful … A few months ago, I was reviewing our RevOps budget when one line item jumped out: our Customer Data Platform (CDP) spend.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Salesforce, Microsoft, Google and Atlassian All Raise Prices Again in 2025. Hooray.

SaaStr

The major SaaS providers have announced another round of significant price increases for 2025, continuing a trend that’s putting pressure on enterprise software budgets across the board. After years of relatively stable pricing, these companies are leveraging their market positions to drive revenue growth through higher per-seat costs. Salesforce: The 6% AI-Driven Increase Salesforce implemented a 6% price increase for its Enterprise and Unlimited Editions, effective August 1, 2025.

Pricing 295

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Yes, Open AI Has Raised an Insane Amount of Money. But It Tracks Insane Growth Almost 1:1

SaaStr

When Sam Altman talks about OpenAI’s path to $125B in revenue by 2029, most folks focus on the AI magic. But the real story is simpler and more profound: OpenAI cracked the code on parallel scaling of funding and revenue in a way no other company in history has achieved. Here’s what every B2B founder needs to understand about the OpenAI playbook.

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What is PLG Lifecycle Email Marketing? Stages, Types of Emails & How to Master

User Pilot

Lifecycle email marketing involves delivering relevant information via emails that match the customer’s needs, interests, and preferences at each customer journey stage. By sharing relevant content with them, you can guide them through the buying process, enhance product engagement , and effectively nurture the customer relationship. For example, a SaaS business could send a welcome email upon free trial sign-up, a nudge email for activation, a trial expiration reminder with an upgrade dis

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Why Transparency In Marketing Brings More SaaS Leads

Kalungi

Consumers are now incredibly sensitive to deceptive marketing. The easily accessible nature of information around the world has made shopping for solutions a breeze. Consumers can easily take their business elsewhere and find alternatives themselves within minutes.

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SaaS Video Onboarding 101: How to Use Videos to Onboard Users

User Pilot

Video onboarding can be the solution you need when text-only tutorials are driving your users away. Why? Text-heavy onboarding flows can overwhelm new users, leading to increased support tickets and slower activation. But videos provide a more human way to guide and demonstrate how your app works, and drive customer retention. In this article, we’ll show you how to use video content in your product management strategy to help users learn at their own pace.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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The 4 Best Poptin Alternatives That We Recommend

The Daily Egg

Looking for the best Poptin alternatives? We recommend OptiMonk, Sleeknote, and ConvertFlow. My Personal Top 3 Alternatives to Poptin In a hurry? Here are my. The post The 4 Best Poptin Alternatives That We Recommend appeared first on The Daily Egg.

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12 Best Onboarding Email Examples for Higher Customer Retention

User Pilot

86% of customers say they’d be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them after they’ve bought. This includes writing the perfect email onboarding sequence that guides your customers through the user journey. Here’s my quick guide to crafting stellar onboarding emails. I’ll show you the 12 best onboarding email examples I’ve seen, highlight best practices and email strategies you can implement with Userpilot to nudge users into the

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Plated Catering Is It Right For Your Wedding Anniversary Party?

SaaS Metrics

Are you planning an anniversary party? This is a special occasion, one that will require a lot of thoughtful planning, as well as a memorable dining experience set against all the memories from the marriage. When it comes to food, dining experiences, or catering for an anniversary party, there are two options. Read more The post Plated Catering Is It Right For Your Wedding Anniversary Party?

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Onboarding Email Sequence for Fast User Activation: Examples and Templates

User Pilot

You’ve built a great product, but users keep dropping off before they see its value? I’ve been there. At times, even a great in-app onboarding flow isn’t enough. Some users forget to come back. Others never make it to activation. That’s where an onboarding email sequence comes in. An effective sequence can re-engage users and help them hit the first milestone faster.

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A Strategic Roadmap for AI Integration in Software Testing

Implementing AI in software testing can accelerate release cycles, boost efficiency, and enhance software quality—but only with a clear strategy. This guide offers a step-by-step roadmap to help you evaluate readiness, strengthen infrastructure, upskill teams, and meet compliance needs. Discover how to automate up to 70% of testing tasks, enhance defect detection, and integrate AI into your CI/CD workflows without disrupting your SDLC.

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10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

Buffer Resources

Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!” That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves.

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