Thu.Feb 08, 2024

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We’re All Expecting Too Much From Marketing These Days

SaaStr

So times aren’t tougher for everyone in B2B and SaaS, but they’re tougher for many. And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B.

Scale 235
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The Sudden Repricing of Startups in Early 2024

Tom Tunguz

We’re entering a new pricing environment for software: AI vs non-AI. It’s only happened in the last few weeks. Recent earnings have pushed some of the most important companies to all-time highs. Company Performance Confluent 34% Cloudflare 21% ServiceNow 20% Microsoft 14% This dynamic doesn’t favor everyone. Theory created a public market AI index to track software companies who have significant product plans or current AI businesses.

AI 266
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Dear SaaStr: Do Net Promoter Scores Really Matter?

SaaStr

Dear SaaStr: Do Net Promoter Scores Really Matter? I used to not believe in NPS. But I was wrong. Why? The fundamental reason is if you talk to any software/SaaS business truly at scale, you’ll hear one common theme — they get 80%+ of their new customers from word-of-mouth. You can see here, even at $1B+ in ARR , HubSpot’s number one source of new customers was … word of mouth: NPS is the proxy for that.

Scale 237
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Four Steps to a Better-Performing About Page

The Moz Blog

An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.

Branding 123
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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5 Simple Tips to Quickly Improve Sales Performance

SaaStr

Dear SaaStr: What are the best 5 points to improve poor sales performance? Here are my 5 simplest ideas to quickly improve sales performance. They don’t solve bigger problems, but they usually work — and work quickly. Concentrate leads in those who can close. If you have a rep or two that just can’t close, that doesn’t work in the early days.

Scale 232

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How Do I Build a Usage-based Sales Compensation Plan?

Andreessen Horowitz

As Ben Horowitz says, it’s “ no prize, no fight ” when it comes to getting the best salespeople on your team. But building a sales compensation plan that both aligns your sales team’s compensation with your customers’ objectives and recruits top salespeople can be incredibly difficult in usage-based pricing. The problem comes down to incentives. In traditional B2B SaaS sales, companies want to sell large upfront annual commitments, so salespeople’s compensation is mostly designed to maximi

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Better Customer Relations = Profit Growth

Groove HQ

Improving your customer relations can be business-changing. Lower churn, higher LTV and more raving fans! The post Better Customer Relations = Profit Growth appeared first on Groove Blog.

Churn 72
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Fixing Higher Education & New Startup Opportunities with Marc and Ben

Andreessen Horowitz

“The Ben & Marc Show” features a16z’s co-founders Ben Horowitz & Marc Andreessen. In this episode, Marc and Ben continue their in-depth exploration of the current education system. While Part I of their discussion unpacked the crisis facing higher education, Part II presents solutions to overhaul the modern university. In this one-on-one conversation, Ben and Marc delve into actions that existing institutions can take to improve their current and future situations.

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Salesforce Free Alternatives: 2024 Guide

Teamgate

In the ever-evolving landscape of business technology, the Customer Relationship Management (CRM) system stands as a cornerstone, pivotal in orchestrating the delicate dance between businesses and their clientele. At the forefront of this technological renaissance is Salesforce, a behemoth whose name is synonymous with innovation, efficiency, and a hefty price tag.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Best Free Screen Recorders 2024: Mac & Windows

Dubb

Introduction to Screen Recording for Professionals Importance of Screen Recording in Business Screen recording tools have become essential for business professionals as they allow for capturing and sharing visual content efficiently. In this blog post, we will discuss the importance of screen recording tools and provide a step-by-step guide on how to get and The post Best Free Screen Recorders 2024: Mac & Windows appeared first on Dubb Blog.

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Net Profit Margin Explained

Baremetrics

SaaS brands and startups alike are known for their potential when it comes to rapid growth. Net profit and revenue can change rapidly, scaling up and down dramatically alongside growing subscriber lists.

Startup 52
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Understanding Proration

Baremetrics

Many SaaS brands work on subscription-based models, charging customers a flat monthly fee. That fee typically includes a set number of features, number of users, and total available usage depending on the plan they’ve chosen.