Thu.Feb 08, 2024

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We’re All Expecting Too Much From Marketing These Days

SaaStr

So times aren’t tougher for everyone in B2B and SaaS, but they’re tougher for many. And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B.

Marketing 240
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The Sudden Repricing of Startups in Early 2024

Tom Tunguz

We’re entering a new pricing environment for software: AI vs non-AI. It’s only happened in the last few weeks. Recent earnings have pushed some of the most important companies to all-time highs. Company Performance Confluent 34% Cloudflare 21% ServiceNow 20% Microsoft 14% This dynamic doesn’t favor everyone. Theory created a public market AI index to track software companies who have significant product plans or current AI businesses.

Startup 254
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Dear SaaStr: Do Net Promoter Scores Really Matter?

SaaStr

Dear SaaStr: Do Net Promoter Scores Really Matter? I used to not believe in NPS. But I was wrong. Why? The fundamental reason is if you talk to any software/SaaS business truly at scale, you’ll hear one common theme — they get 80%+ of their new customers from word-of-mouth. You can see here, even at $1B+ in ARR , HubSpot’s number one source of new customers was … word of mouth: NPS is the proxy for that.

Scale 244
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Four Steps to a Better-Performing About Page

The Moz Blog

An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.

Branding 126
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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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5 Simple Tips to Quickly Improve Sales Performance

SaaStr

Dear SaaStr: What are the best 5 points to improve poor sales performance? Here are my 5 simplest ideas to quickly improve sales performance. They don’t solve bigger problems, but they usually work — and work quickly. Concentrate leads in those who can close. If you have a rep or two that just can’t close, that doesn’t work in the early days.

Scale 239

More Trending

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How Do I Build a Usage-based Sales Compensation Plan?

Andreessen Horowitz

As Ben Horowitz says, it’s “ no prize, no fight ” when it comes to getting the best salespeople on your team. But building a sales compensation plan that both aligns your sales team’s compensation with your customers’ objectives and recruits top salespeople can be incredibly difficult in usage-based pricing. The problem comes down to incentives. In traditional B2B SaaS sales, companies want to sell large upfront annual commitments, so salespeople’s compensation is mostly designed to maximi

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FastSpring Support: 2024 Q1 Updates From Customer Support

FastSpring

Get the latest from FastSpring’s Support leaders about important tax updates, fraud and chargeback strategies, our new Changelog, and more. Explore the Power of Changelog Integration in Our Documentation Navigating the Tax Landscape: Key Changes That Demand Your Attention in 2024 Quarterly B2B Onboarding Update: Your Complete Guide to Seamless Transactions!

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Better Customer Relations = Profit Growth

Groove HQ

Improving your customer relations can be business-changing. Lower churn, higher LTV and more raving fans! The post Better Customer Relations = Profit Growth appeared first on Groove Blog.

Churn 72
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FastSpring at WordCamp Asia 2024!

FastSpring

Ready to join the ultimate gathering in Asia for around 2,000 WordPress enthusiasts? If so, join FastSpring at WordCamp Asia 2024 at Booth 17! We’d love to talk with you in person! Join us at the Taipei International Convention Center (TICC) from March 7th to 9th, for an extraordinary event dedicated to all things WordPress. Immerse yourself in a diverse array of programs, workshops, and presentations, where industry experts will share their wisdom, and cutting-edge trends will be unveiled.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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Fixing Higher Education & New Startup Opportunities with Marc and Ben

Andreessen Horowitz

“The Ben & Marc Show” features a16z’s co-founders Ben Horowitz & Marc Andreessen. In this episode, Marc and Ben continue their in-depth exploration of the current education system. While Part I of their discussion unpacked the crisis facing higher education, Part II presents solutions to overhaul the modern university. In this one-on-one conversation, Ben and Marc delve into actions that existing institutions can take to improve their current and future situations.

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FastSpring at Seamless Asia 2024!

FastSpring

Despite global macroeconomic headwinds, Asia’s internet economy is one of the fastest growing in the world. Payments, digital banking and ecommerce all remain at the very heart of this growth, with tens of millions of new users joining the internet economy every year, and cashless transactions rising across the region. So how can you make sure you’re a part of this growth?

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Salesforce Free Alternatives: 2024 Guide

Teamgate

In the ever-evolving landscape of business technology, the Customer Relationship Management (CRM) system stands as a cornerstone, pivotal in orchestrating the delicate dance between businesses and their clientele. At the forefront of this technological renaissance is Salesforce, a behemoth whose name is synonymous with innovation, efficiency, and a hefty price tag.

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How to Embed Videos in Outlook Emails: The 2024 Ultimate Guide

Dubb

Have you been wondering how to embed videos in Outlook emails? If so, you are in the right place. Outlook is one of the older email programs, yet it is one that is extremely widespread. If you are working at a large corporation (or even a smaller company), there is a good chance that The post How to Embed Videos in Outlook Emails: The 2024 Ultimate Guide appeared first on Dubb Blog.

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Payment Facilitation: A How-To Guide

Discover what B2B SaaS needs to know to become a Payment Facilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!

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What causes stress in customer success teams, and why?

ChurnZero

Last month, ChurnZero’s article on customer success trends for 2024 came with a warning for CS teams and their leaders from one contributor. “2024 is when “more with less” starts to see diminishing returns,” predicted Ryan Johansen. “Burnout gets worse and starts to have a larger effect on attrition, performance, and customer interactions.” Now a successful stress management and productivity coach who works with go-to-market SaaS teams, Ryan was once a customer success leader, until burnout pro

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Best Free Screen Recorders 2024: Mac & Windows

Dubb

Introduction to Screen Recording for Professionals Importance of Screen Recording in Business Screen recording tools have become essential for business professionals as they allow for capturing and sharing visual content efficiently. In this blog post, we will discuss the importance of screen recording tools and provide a step-by-step guide on how to get and The post Best Free Screen Recorders 2024: Mac & Windows appeared first on Dubb Blog.

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Net Profit Margin Explained

Baremetrics

SaaS brands and startups alike are known for their potential when it comes to rapid growth. Net profit and revenue can change rapidly, scaling up and down dramatically alongside growing subscriber lists.

Startup 52
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Understanding Proration

Baremetrics

Many SaaS brands work on subscription-based models, charging customers a flat monthly fee. That fee typically includes a set number of features, number of users, and total available usage depending on the plan they’ve chosen.

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A Complete Guide to Embedded Payments

Explore various models of Embedded Payments, uncovering their benefits, drawbacks, and impacts on customer experience. Gain valuable advice for evaluating and implementing the best payment strategy for your business needs. This concise overview equips software companies with the insights needed to optimize their payment ecosystems effectively. Download today to learn more!