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Based on internal analysis of industry data, we estimate the customers of trades businesses, which we refer to as “end customers,” spend approximately $1.5 ”” Benchmark Data The data shown below depicts how the ServiceTitan data compares to the operating metrics of current public SaaS businesses.
This isn’t your typical “here’s what public companies are doing” report – this is real data from real private companies dealing with real challenges in 2025. Bootstrap Reality – Paying for Growth Has Hidden Costs The data reveals a fascinating paradox in B2B funding strategies.
✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. I’ve been in B2B and Saa sales for 15+ years.
You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ ” The best sales leaders are the ones that are even better recruiters than the CEO. It’s recruiting five or six.”
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Per Carta’s latest data, only 18% of tech sales execs are women, and 26% of reps overall: I’m slightly heartened that overall it’s at 26% women outside of the executive suite. Do you want a bro culture in your sales team? But we have a long way to go, still. A long way. But still, it’s not enougjh.
A little ways back Databricks VP of Sales Heather Akuiyibo joined SaaStr to share unexpected things that work well at Databricks GTM organization as well as some things that havent worked as well. Deep Dive: Unexpected Learnings Time Management as Competitive Advantage Most sales organizations guess how reps should spend their time.
The question isn’t whether AI will impact sales. It’s how quickly sales will follow support’s playbook. These aren’t simple FAQ bots – they’re AI agents that can access customer data, apply business logic, process transactions, and escalate intelligently. The AI Account Executive Emerges.
Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. The Second Most Important SaaS Hire? Customer Success. But the results?
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Dear SaaStr: What Should I Do in a Sales Audit? A sales audit should be comprehensive and focus on identifying strengths, weaknesses, and opportunities across your sales process. Sales Process Efficiency : Analyze how well your sales process is working. Are customers satisfied with the sales process?
What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now.
Not because of the mistake itself, but because of what it revealed: his AI-powered sales system wasn’t actually being audited by humans. And in B2B sales, that’s a fatal flaw. The AI Sales Paradox Here’s the thing—AI in sales can be absolutely transformative. Way back in May.
The Data : Analysis of 14,000 executives across companies in Pave’s real-time compensation database, measuring annual turnover rates and implied median tenures. years) Even VP-level GTM roles struggle: VP of Sales (2.0 Most SaaS sales cycles are 6-12 months. years VP of Sales: 2.0 years VP of Sales: 2.0
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. trends in year-end SaaS and software salesdata. Up-to-date global trends in year-end SaaS and software salesdata.
When you’re expanding your software business into new regions, industry benchmarking data can help you make better strategic decisions by answering important questions about business in the region. and EU customer data to set “one-size-fits-all” global pricing. The post Breaking Into Asia?
They recently did an Analyst day though that had some more great data that I thought was super interesting, and worth a deep dive. Sales Hub, i.e Sales Hub, Growing Almost Twice as Fast as Marketing Hub HubSpot really has become a CRM company even more than a marketing one. . #3. 5 More Interesting Learnings then: #1.
Dear SaaStr: I’m a Seed Stage, First Time VP of Sales. Use tools like LinkedIn Sales Navigator, Apollo, or ZoomInfo to find leads. What’s the sales cycle? If you can’t recruit great talent, you won’t succeed as a VP of Sales. At seed stage, sales, marketing, and product need to be in lockstep. Updated)
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.
Managing revenue operations (RevOps) in a SaaS company is all about aligning sales, marketing, and customer success to drive growth efficiently. Here are some best practices that I’d recommend: Centralize Data and Metrics RevOps thrives on data. Without this, you’ll constantly be fighting over whose data is “right”.
The gross margin impact of bundling cloud services is a contributor, but without additional insight into the relative sales and marketing and research and development budgets of the two companies, it’s hard to ascertain exactly the reason for the delta. Customers win when market leaders compete this intensely.
Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Sales is messier. CRM data accuracy sits at 47% across most sales orgs. The other 72%?
Here’s something we didn’t see coming when we started using AI for outbound sales: the AI isn’t just changing how we prospect—it’s completely reshaping customer expectations around response times. And t’s making our human sales reps look glacial by comparison. The prospect is impressed.
Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Larger buying committees. Slow-moving compliance reviews.
When Marc Benioff started Salesforce, he codified the sales playbook. Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. The biggest challenge to that outlook is an increase in the sales cycle. That elongated sales cycle created pipeline supply shocks.
Dear SaaStr: What is The Best Way to Set Sales Rep Quotas at Each Stage of a B2B Business? Setting sales rep quotas in a SaaS business depends heavily on your stage of growth and ARR. It’s not scalable, but it keeps them engaged while you figure out your sales motion. More here: A Framework For Your First SaaS Sales Comp Plan 2.
Dear SaaStr: I’m Joining a Start-Up as Head of Sales At Just $1m ARR. Use tools like LinkedIn Sales Navigator, Apollo, or ZoomInfo to find leads. Sell Half of The Next $1M Yourself (Or Close To It) At this stage, you’re not just managing—you’re selling just as much as the likely 1-4 sales reps you’ll inherit and/or hire.
The findings arent much different from what weve discussed before at SaaStr, but still very helpful to see, given how much data they are pulling from: On average, $100k deals take about 70 days to close. That ties to our overall rough sales cycle data here: Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles?
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. The reason for its rise?
More than 50% of our little sales team at SaaStr is now AI. We believe we’re ahead of 95% of companies with four AI agents in full production handling three distinct types of sales, plus support, content review, and community management. But that’s why we started to experiment on AI in sales. Not why we went deep.
Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. Penetration pricing leads to land-and-expand sales tactics. Salesforce sells CRM seats based on an aggregate ROI of increased sales productivity for example.
5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. Create Compelling Economic Incentives For sales talent, compensation is critical.
Subscribe now You Own Your Data…Or Do you? Something I’ve written a fair bit about, and something I deeply believe, is this: you don’t have an AI strategy without a data strategy. But what if the data you think you have… you actually don’t? Follow along to stay up to date! And this matters.
Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company.
The 40% Problem: How AI Will Finally Fix Sales Coverage and Customer Face Time A wake-up call from HubSpot’s CEO Yamini Rangan on why your sales team is failing 60% of their accountsand how AI will change everything There’s a brutal truth about B2B sales that most founders refuse to acknowledge. Forty percent.
They have bad data and are using an older email and dont know were already a customer. One thing is clear is the team that send this isnt the A or B sales team. It took just a few minutes The post Its 2025 And Even Salesforces Sales Team is Kind of Phoning It In (At Least Some Of It) appeared first on SaaStr.
At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. This isn’t about being an AI expertit’s about demonstrating active engagement with AI tools and genuine interest in how they can transform sales outcomes.
When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team. But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals.
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
SaaStr Annual 2025 ticket sales in December: 181% of 2024 SaaStr Annual 2025 ticket sales overall so far: 156% of 2024 We'll see where we end up, but … SaaS is Back!! pic.twitter.com/5vlHiRmeCz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 2, 2025 So one of our themes (and memes) is that SaaStr is Back.
” This philosophy has driven Rubrik’s expansion from a core data protection platform to multiple product pillars spanning data protection, data security, and AI enablement. The Problem: Rubrik’s platform handles data across data centers, cloud VMs, databases, object storage, and SaaS applications.
.’ The twist this time is the data is very hard for startups to acquire or accumulate. So it’s not just the innovation piece, but you need a proprietary data set to do something more meaningful with AI. Brian believes incumbent players like HubSpot and Salesforce have some key advantages: 1.
Toast’s CRO Jonathan Vassel shared fascinating insights on how vertical SMB sales is fundamentally different—and why those differences can become massive competitive advantages. Here are 10 key lessons from Toast’s remarkable journey scaling vertical SMB sales: 1. Toast just reported Q1 2025 results showing $1.7
AI adoption is reshaping sales and marketing. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. But leaders say mainstream AI tools still fall short on accuracy and business impact.
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