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How to do Market Research: a Step-by-Step Guide

User Pilot

From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. What is Primary Market Research?

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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

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Stop Following These 10 Terrible Pieces of SaaS Advice with SaaStr Founder Jason Lemkin (SaaStr Podcast 682)

SaaStr

2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.

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There’s more than one path to $100 million

The Angel VC

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. Now, what does the data tell us, are there any (or many?)

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The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

Specifically, I’m talking about product management and product marketing. Unlike functions such as sales, engineering, or finance—where the roles, responsibilities, and outcomes are clearly understood (and measurable)—product management and product marketing can’t always make those claims, particularly in early-stage companies.

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There’s more than one path to $100 million

Point Nine Land

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. Now, what does the data tell us, are there any (or many?)

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10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

They might be sales operations challenges. We hear everything about privacy, data handling, because of the nature of the solution that we have in the enterprise. Can we put our product on your paper and your sales team of 4,000, 5,000 people sell a product? Or just help me figure that out as we scale. We will try.