Remove Customer Success Remove Metrics Remove Payment Methods
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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches. Second, annual contracts often include terms that require pre-payment up-front which rewards the startup with lots of cash to grow faster. First, revenue becomes much more predictable.

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5 Interesting Learnings from Toast at $500m in ARR, and a $3B Total Run Rate

SaaStr

IPO behind them, we can take a look behind its metrics. It loses money on the hardware (gross margin negative) and the payments solutions have barely a 20%+ margin and constitute the vast majority of revenue today. Mediocre margins in payments. But Toast sure doesn’t make that much money on payments yet.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. It’s basically lost customers.

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How to use landing page sales funnels to convert more visitors

Unbounce

A landing page funnel guides potential customers through your sales process. It’s a series of steps designed to convert visitors into leads and eventually into paying customers. Unlike a regular website, a landing page funnel focuses on specific actions you want visitors to take, like signing up for your email list or purchasing.

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How to Create an Interactive Product Demo to Close Deals Faster

User Pilot

Product demos can be used at various stages in the customer journey, such as on your website to engage potential customers, in email campaigns to nurture leads, during sales calls to provide a “try before you buy” experience, and for customer onboarding to help new users get up to speed quickly.

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The Ultimate Guide to Software Customer Churn

Stax

Losing customers is expensiveacquiring new ones costs 525x more than retaining existing ones. Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue. Looking to measure churn?